Slide 1: Back to Basics: Social Media for Professional Growth
207.887-8333 x287 | www.hmgsearch.com
Slide 2: hmg Overview
• Founded in 2001. • Maine-based with national and international clients. • Full-service Search Engine Optimization (SEO), Paid Search (PPC),
Link Building and Social Media.
• Client engagements range from training to SEO and PPC Set-ups to Merged with VONT Web Marketing in 2009, adding web design,
banner and email marketing.
annual contracts with ongoing management, analysis and reporting.
2
Slide 3: Social Media & Search
The different contexts of search and social Search: • Searcher has a question, conducts a search using a specific query on a search engine. • The results are keyword matching web pages and ads. Social: • Interactions and activity between like-minded people. • Recommendations, opinions, news, media are shared. • It’s about sharing content.
3
Slide 4: Social Media & Search
How does social media affect search marketing? • Social media sites are blending with traditional sites in search results. • People spend more time interacting with each other and share and distribute what they find online.
4
Slide 5: 5 Reasons for Engagement
1. Name/Brand awareness and connection; Leadership positioning in your industry 2. Enhance relationships with current customers 3. Start and build relationships with prospects 4. Share and receive information quickly, easily 5. Build a circle of influence - establish contact with people previously out of reach
5
Slide 6: Social Media & Search
The KEY to Social Media is CONTENT
Transparent Conversations (Customer Service)
Brands add
VALUE
When they are socially connected
Fun, Entertainment (Games, Facebook Apps)
Shortcuts to Useful Information (Mobile)
Useful Tools (Widgets, Desktop Apps)
6
Slide 7: Social Media & Search
Get Socially Connected:
• • • • • • • • • • Blogs with RSS feeds Picture galleries on Flickr, Photobucket Videos on YouTube, Mixx.com Expanded content on Wikipedia Expanded profiles on LinkedIn Business pages on Facebook User-generated content and ratings Micro-blogging on Twitter Social bookmarking on blog posts and web pages Geo-targeted advertising on social networking sites
7
Slide 8: The Social Media Landscape
Digg Deli.cio.us Twitter Facebook LinkedIn MySpace Plurk FriendFeed Ping.fm Ning StumbleUpon YouTube Flickr Photobucket Mixx To name a few
We’re going to look at: •LinkedIn •Facebook •Twitter
8
Slide 9: LinkedIn
Professional networking: Build a network of colleagues, clients, vendors, etc. •Give/receive recommendations •Join or create groups – ask/respond to questions, participate in discussions •Develop a Company profile •Post job openings •Ask/Answer Questions •Stay top-of-mind: your activities get included in network updates •Monitor Company presence in social media, etc. •Feature your blog posts
9
Slide 10: Twitter
Microblogging: 140 characters to say, post, announce, ask anything •Follow people of interest – professionally, personally •Follow organizations of interest – companies, news, etc. •Develop a Following of people interested in your posts •www.search.twitter.com •TweetDeck or Seesmic Desktop •#Hashtags
10
Slide 11: Facebook
Personal & Business Personal pages and Business pages •Develop a Company page •“Fans” will see your updates on their home pages •Start discussions, post events, etc. •Feature your blog posts, tweets, etc. •Create groups for your interest areas •New added features include video, walls where fans can post comments, photos
11
Slide 12: Reputation Management
Monitor Who Is Talking About You, Your Interests, Your Industry – And Respond When Appropriate
12
Slide 13: Reputation Management
Monitor Who Is Talking About You – And Respond When Appropriate
13
Slide 14: 5 Rules of Engagement
1. Offer value. Entertainment, expertise, connections, promotions, information… 2. Keep your posts transparent and straightforward – no pitches, please. 3. Learn as you go – The tools keep changing. 4. Don’t be afraid to dive in, just know that whatever you post is out there and can pop up in ways you may not have intended. 5. Don’t be shy – reach out, connect and keep updating.
14
Slide 15: Monica Wright monica@hmgsearch.com 207.887-8333 x288 www.hmgsearch.com Twitter: @monicawright
