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Slide 1: Content Marketing for Revenue “Using the full power of the Internet” 866.501.5758 • www.smartfindsmarketing.com
Slide 2: SmartFinds Internet Marketing is a digital marketing agency dedicated to one thing: helping you drive business through Internet marketing. Today’s web is a game changer for businesses, with powerful new tools for engaging with customers. We leverage our 15 years of experience in the Internet industry to help you create successful online customer relationships, giving you a powerful marketing edge. 866.501.5758 • www.smartfindsmarketing.com
Slide 3: Content Marketing: Definition The convergence of editorial and advertising using multiple formats that allows for viral distribution to raise awareness about your business. Content marketing is a supportive method of selling via quality, relevant and valuable information that:  Educates your customers  Shows your authority in your field  Allows prospects to find you through multiple sources. 866.501.5758 • www.smartfindsmarketing.com
Slide 4: A communications art without selling Rewarded with Sales and Loyalty 866.501.5758 • www.smartfindsmarketing.com
Slide 5: Content Marketing: Benefits Brand awareness & credibility Brand authority Critical mass through link popularity Measurable public relations Search engine rankings Website traffic Sales, Sales Leads, Sales Support 866.501.5758 • www.smartfindsmarketing.com
Slide 6: Content is King The one with the Largest Content Quantity…Wins! 866.501.5758 • www.smartfindsmarketing.com
Slide 7: Types of Content Articles E-Newsletters News releases Photos Powerpoint Podcast Social Media Videos Webcasts and Webinars 866.501.5758 • www.smartfindsmarketing.com
Slide 8: Content Marketing: Purpose What is your Goal? Brand Awareness? Brand Recognition? Brand Credibility? Sales Support? Public Relations? Crisis Management? 866.501.5758 • www.smartfindsmarketing.com
Slide 9: Content Marketing: Strategy Content Development Strategy Writing Strategy Distribution Strategy Linking Strategy Relationship Building Strategy 866.501.5758 • www.smartfindsmarketing.com
Slide 10: Research how clients perceive you Develop a Plan to execute to be viral 866.501.5758 • www.smartfindsmarketing.com
Slide 11: Content Marketing: Development Educational sales is your objective Plan to share information Informational and Educational Content Show you are an expert and authority Content body based on research Title, Description, Tags based on research Use different content types that work together for the same message. 866.501.5758 • www.smartfindsmarketing.com
Slide 12: Content Marketing: Distribution Labor intensive Ongoing weekly process Posting Content vs. Advertising Posted content has a shelf life of years Distribution point categories Linking Strategies (direct link, cross link and deep link) 866.501.5758 • www.smartfindsmarketing.com
Slide 13: Content Marketing: Distribution Categories Article Networks Blogs Directories Forums News Networks Photo Communities Social Communities Wiki Communities …and many more 866.501.5758 • www.smartfindsmarketing.com
Slide 14: Content Marketing: Measurement & Analysis Know your website metrics Monitor website statistics Monitor website analytics Domain name link popularity Link popularity of each content distributed Don’t report, but Analyze Analyze story of data points Understand how to change strategy 866.501.5758 • www.smartfindsmarketing.com
Slide 15: Creative Strategies. Resourceful Methods. Innovative Ideas. Connecting you with the Right Audience. Use the full power of the Internet with us! 866.501.5758 • www.smartfindsmarketing.com
Slide 16: Come Visit Us on the Web or Contact Us Toll-Free 866.501.5758 www.smartfindsmarketing.com 866.501.5758 • www.smartfindsmarketing.com