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STARTING A BUSINESS NOW part3 of commando business 



Now, here is the 3rd part of the article about Business and Marketing. Were you able to read the first and second part? Do you find my articles challenging? Do you think you can start your business or make your business grow double after reading it? Keep on reading, subscribe and get a copy also of my FREE CD.

 

 
 
Tags:  earn more money  make more money  earn money  money  money management  business management  business advice  business ideas  business tips  marketing ideas  marketing strategies  small business  start a business  starting business  effective marketing 
Views:  851
Published:  July 28, 2009
 
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Slide 1: 6 steps to effective marketing Part 3 of the 6 Part Series…”How to Dominate Your Target Market in any Economic Climate” Dan Cavalli To find out more about me and what I do go to: www.google.com and search “Dan Cavalli” and see my credentials as an expert author, small business expert, writer of hundreds of business articles, a builder of businesses and much more are there for your reading pleasure. Luring „lost‟ customers back. Do you realize that what you‟re learning here is not new. Successful businesses use this information all the time. Remember there is nothing new under the sun. That‟s good because as the owner of a small retail business, you should only be using marketing that‟s been tried, tested and proven! TIP: Using reaction mail ensures new customers keep coming back. Reaction mail can also be used for customers you haven‟t seen for a long time. One of the biggest mistakes I‟ve made was ignoring this valuable source. This is a WOW TIP: Your customer base is like your garden. You plant the seeds, water, care for, nurture and fertilize. With the business, you nurture through special offers, customer incentives, birthday and thank you cards and other demonstrations of appreciation. The fact is, businesses do lose customers. The terrible thing about that is most businesses don‟t know why they left, worst still, some don‟t know they have in fact left!! Stop doing that! It is not smart business. Once you understand “the Lifetime Value of a Customer” [LVC] you will find that it may be a good strategy to make a loss on the initial incentive for a new customer to your business. To have a tool like this is very valuable and you can have access to mine [and others] if you want. Knowing how to use the LVC tool will help you increase business. Just go to my website: http://www.howtogrowasmallbusiness.com scroll down about half way on the home page on the left to “free earning calculators” and you‟ll have access to quite a number of powerful tools to monitor and manage your retail business. What doesn‟t make sense is to lose your customer after they have taken advantage of the initial offer and you haven‟t had the skills to offer other services in order to keep them as a regular customer. It‟s almost criminal to let those customers slip away. TIP: If you want to spend less on gaining new customers, then you must lure some of your former customers back to your business.
Slide 2: To entice them back is simple. You have to write to them with a compelling offer with a follow up of three consecutive letters. TIP: The first letter offer must be too good to refuse. That‟s a problem for most business owners. After all, you may not be a salesperson let alone someone who can put those selling skills into print. Even if you do have the skills, you have other priorities in running your business. No one actually enjoys sitting down at the keyboard and grinding out letters to customers. YOU STILL NEED TO DO MORE: 1. You do need to advertise a little because you need new blood. 2. You also need to plug the leaks in your business where you are losing existing customers. TIP: Don’t forget to always record names and addresses of every customer who has visited your business. To Get my FREE CD that reveals “How to Make any Business Bring in More Dollars, More Leads and Customers in any Economic Climate” Guaranteed! Simply go to: http://bit.ly/6secret Full article of Dan Cavalli is available in 6 parts, to view the article visit http://www.startingabusinessnow.com ###

   
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