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Slide 1: SOCIAL MEDIA 101 ©Red Shoes PR, Inc.
Slide 2: OUTLINE 1.  2.  3.  What is Social Media? Why You Should Care Forms of Social Media  Video,  Blogs Photo & File Sharing blogs  Social Networking  Social Bookmarking  Micro 4.  Managing & Using Social Media 2
Slide 3: OUTLINE 1.  2.  3.  What is Social Media? Why You Should Care Forms of Social Media  Video,  Blogs Photo & File Sharing blogs  Social Networking  Social Bookmarking  Micro 4.  Managing & Using Social Media 3
Slide 4: WHAT IS SOCIAL MEDIA?   Internet-based tools used for sharing and discussing information among people Activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. Information depends on the varied perspectives and "building" of shared meaning among communities Wikipedia     4
Slide 5: SOCIAL MEDIA IN PLAIN ENGLISH 5 http://www.youtube.com/watch?v=MpIOClX1jPE
Slide 6: SOCIAL MEDIA = NETWORKING Think of Social Media as a typical networking happy hour event…   Everyone is looking to network and meet others   Everyone has something to sell but you can’t be pushy   Listen to what others have to say   Ask them about themselves and their business   Inform them about what you do and what you offer   Tell others about them 6
Slide 7: SOCIAL MEDIA: BUILDING RELATIONSHIPS   Ability to start and/or continue the conversation online before or after an event   Learn more about the person   Stay in touch easier and more personally status updates   Real-time 7
Slide 8: INFORMATION GATHERING WEB 1.0 8
Slide 9: INTERACTIVE WEB 2.0 9
Slide 10: OUTLINE 1.  What is Social Media? 2.  3.  Why You Should Care Forms of Social Media  Video,  Blogs Photo & File Sharing blogs  Social Networking  Social Bookmarking  Micro 4.  Managing & Using Social Media 10
Slide 11: WHY YOU SHOULD CARE 1.  2.  3.  4.  5.  Shift in power from large companies to individuals Social media is not just online Transparency Many forms Decentralized and real-time 11
Slide 12: SEO   Keyword research lays foundation   According to Hubspot.com, the best keywords are relevant to your business, searched often and non-competitive correctly, research will involve an investment of time and money keywords are identified, they should be seeded in blog posts, tags, releases, page titles, site copy (one every 150 words) research is continuous as competition and available space continues to shift 12   Done   Once   Keyword
Slide 13: CASE STUDY 1 99DESIGNS.COM   99Designs.com   Site matching freelance designers with those seeking affordable, fast work companies/individuals to post projects and designers submit design work. out the middle-man can rate and comment on designs to help companies/individuals make a decision creative brief, name fee, solicit designs, pick from offered creative 13   Allows   Cuts   Users   Components:
Slide 14: CASE STUDY 2 PEPSI CO. & FRIENDFEED   Pepsi is rolling out a new brand identity   To introduce the new brand they sent a package to 25 influential bloggers   Set up a Pepsi Cooler FriendFeed room where Pepsi reps held and monitored discussions around the new look   Pro: Pepsi understood the power of social media   Con: they monitored comments, defeating the purpose of social media 14
Slide 15: CASE STUDY 3 MO MARKETING   SHIFT       Communications promoted Canadian Club Whiskey’s new campaign virally Blog - http://www.pr-squared.com/2008/10/ mo_marketing.html Microsite - http://www.movember.com/ Facebook app - http://apps.facebook.com/ccmovember/   “Creating Facebook applications is not the type of service you’d normally expect from a PR agency. Yet as our industry evolves, small-scale application development projects like this one may become one of a host of advanced services that we’d never expected to tackle,” Todd Defren 15
Slide 16: OUTLINE 1.  2.  What is Social Media? Why You Should Care 3.  Forms of Social Media  Video,  Blogs Photo & File Sharing blogs  Social Networking  Social Bookmarking  Micro 4.  Managing & Using Social Media 16
Slide 17: FORMS OF SOCIAL MEDIA   Video Sharing   Photo Sharing   File Sharing   Blogs   Micro Blogs   Social Networking   Social Bookmarking 17
Slide 18: VIDEO, PHOTO & FILE SHARING   Web sites that allow videos, photos & files to be posted and shared free   Typically   User-Generated   Terms: viral video, tags, comments, internet celebrities 18
Slide 19: VIRAL VIDEO EXAMPLE 19 http://www.youtube.com/watch?v=qg1ckCkm8YI
Slide 20: PHOTO SHARING EXAMPLE 20
Slide 21: FILE SHARING EXAMPLE 21
Slide 22: BLOGS   Web site Blogger.com, Blogspot.com, Wordpress.org by an individual or an organization   Platforms:   Maintained   Share content (written, images, video, etc.) in reversechronological order through “posts” social, corporate, genre (fashion, political, travel, etc.) written typically using acronyms allow comments 22   Types:   Informally   Typically   Terms: blogosphere, internet celebrities, blogger relations
Slide 23: BLOG EXAMPLES 23
Slide 24: BLOG EXAMPLES 24
Slide 25: MARIO ARMANDO LAVANDEIRA, JR. INTERNET CELEBRITY: • Salary = over $800,000/yr • Stands for Blogger rights 25
Slide 26: DOS & DON'TS OF BLOGGING Do   Follow Don’t   Write daily   Post comments on other blogs   Include an RSS feed   Include photos & video   Update 2-3 times/ week   Promote other blogs other blogs long posts   Block comments   Push your blog/ company on other blogs   Plagiarize   Ignore comments on your blog 26
Slide 27: MICRO BLOGS   Mini Blog maintained my multiple authors 140 characters or less   Updates:   Used for file and information sharing and gathering political, social, professional Twitter.com, Yammer.com, Pownce.com   Topics:   Platforms: 27
Slide 28: MICRO BLOG EXAMPLES 28
Slide 29: MICRO BLOG EXAMPLES 29
Slide 30: SOCIAL NETWORKING SITES   Online communities of like-minded people   Purpose     Social: stay in touch, build relationships Professional: network, build clientele, find jobs, post jobs   Components:   Platforms: photos, profile, status, messaging, events, groups, network webs Facebook.com, Myspace.com, Linkedin.com 30
Slide 31: FACEBOOK EXAMPLE 31
Slide 32: LINKEDIN EXAMPLE 32
Slide 33: SOCIAL BOOKMARKING SITES   Web site   Used to store, organize, search and manage bookmarks   Can be shared publicly or privately   Store using tags instead of traditional folders   Sites can be ranked based on how many times a site has been bookmarked by users   Keywords: tags, tagging   Platforms: del.icio.us, digg, reddit 33
Slide 34: STUMBLEUPON EXAMPLE 34
Slide 35: REDDIT EXAMPLE 35
Slide 36: OUTLINE 1.  2.  3.  What is Social Media? Why You Should Care Forms of Social Media  Video,  Blogs Photo & File Sharing blogs  Social Networking  Social Bookmarking  Micro 4.  Managing & Using Social Media 36
Slide 37: ELEMENTS OF SOCIAL MEDIA 37
Slide 38: STEP 1: MONITOR   Set     up an RSS feed RSS: Really Simple Syndication Google Reader 38
Slide 39: GOOGLE READER SET-UP   www.google.com/reader   Log-in   Begin to Google email or create new one subscribing to blogs 39
Slide 40: STEP 1: MONITOR CONT…   Sites                       to monitor when beginning to formulate strategy Twitter Facebook LinkedIn FriendFeed Stumbleupon del.icio.us Reddit Digg Flickr Blogs (Technorati) Many more… 40
Slide 41: STEP 2: PARTICIPATE   Determine  Video,  Blogs strategy Photo & File Sharing blogs  Social Networking  Social Bookmarking  Micro   Begin     setting up accounts on selected social media sites Determine username  Ex: JessDennis, RedShoesPR, LisaRedShoesPR Check availability of your username: www.usernamecheck.com 41
Slide 42: WWW.USERNAMECHECK.COM 42
Slide 43: STEP 3: PUBLISH   Share           content through social media Start your blog Set up microblog accounts Create a facebook page Set up a flickr account Tag important sites on digg and del.icio.us 43
Slide 44: BLOGGING   Use   Do a platform such as Typepad.com not use Blogger.com, Blogspot.com, wordpress.org   Blog 2-3 times/week   Blog Search Engines: Technorati or Google Blog Search   Be an active blogger, post comments to other blogs 44
Slide 45: BEST PRACTICES   Usernames should be personal and could include company name a photo of yourself for profiles, not a logo people   Use   Following   Share   Rule information of thumb: do not update more than every 15min on twitter 45
Slide 46: SOURCES http://en.wikipedia.org/wiki/Social_media http://www.youtube.com/watch? v=MpIOClX1jPE http://www.hubspot.com/ http://www.twitter.com/ http://www.pownce.com/ http://www.facebook.com/ http://digg.com/ http://technorati.com/ http://www.youtube.com/ http://www.linkedin.com/ http://flickr.com/ http://99designs.com/ http://friendfeed.com/ http://friendfeed.com/search?q=pepsi +coolerhttp://www.pr-squared.com/ 2008/10/mo_marketing.html http://www.movember.com/ http://apps.facebook.com/ccmovember/ http://www.yammer.com/ http://www.stumbleupon.com/ http://delicious.com/ http://www.slideshare.net/ http://en.wikipedia.org/wiki/File_sharing http://en.wikipedia.org/wiki/ Photo_sharing http://en.wikipedia.org/wiki/ Video_sharing http://en.wikipedia.org/wiki/Will_it_blend http://www.youtube.com/watch? v=qg1ckCkm8YI http://www.blendtec.com/ 46
Slide 47: SOURCES http://flickr.com/search/?q=red+shoes+pr https://www.blogger.com/start http://wordpress.org/ http://en.wikipedia.org/wiki/Blogs http://www.chrisbrogan.com/ http://www.marketingovercoffee.com/ http://perezhilton.com/ http://www.yammer.com/ http://www.myspace.com/ http://reddit.com/ http://www.google.com/reader/ http://www.usernamecheck.com http://www.tinyurl.com/ http://www.youtube.com/watch? v=MpIOClX1jPE http://www.youtube.com/watch? v=qg1ckCkm8YI 47