Business & Social media : What are the benefits ?

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Slide 1: How can social media increase your business success? Author: Jean-Francois MESSIER Slide 2: This document is part of the “Social Media and Business” series by JF MESSIER Slide 3: can your co. do with social media? makes social media work? are the tools? Slide 5: Things you can do with social media Slide 6: Things you can do with social media Supporting Create a platform to help customers and let customers help themselves and others Slide 7: Things you can do with social media Supporting Meshing Create a place to integrate customer feedback and input in your product cycles, and show them the result. Slide 8: Things you can do with social media Supporting Meshing Listening Doing web care to know what is said about your products and allowing customers to share their thoughts. Slide 9: Things you can do with social media Supporting Meshing Listening Evangelizing Give customers a home base with fascinating tools so they can promote you / your products Slide 10: Things you can do with Social Media Supporting Branding Meshing Listening Evangelizing Communicate to improve the personality of your brand that is identified by your customers, influencing psychological aspect like thoughts, feelings, perceptions, images, experiences, beliefs, attitudes… Slide 11: Things you can do with social media Supporting Branding Meshing Customer retention Listening Evangelizing Communicate thoughts, feelings, perceptions, images, experiences, beliefs, attitudes… to improve the personality of your brand that is identified by your customers. Slide 12: Things you can do with social media Supporting Branding Meshing Customer retention Listening eCommerce Evangelizing Create opportunities to increase your sales revenue Slide 13: Things you can do with social media Supporting Branding Meshing Customer retention Listening e-commerce Evangelizing Lead generation Create a multi-platform communication campaign and pull effect to identify new potential customers Slide 15: “You are what you share.”  Charles Leadbeater Slide 16: “You are what you share.”  Charles Leadbeater Slide 17: AUDIENCE YOU Slide 18: AUDIENCE YOU SHARING VALUE Slide 19: AUDIENCE YOU SHARING VALUE Slide 20: AUDIENCE YOU SHARING VALUE Slide 21: AUDIENCE AUDIENCE AUDIENCE YOU SHARING VALUE Slide 23: The key is to produce something that both pulls people together and gives them added-value. Slide 24: “Create more value than you capture.”  Tim O’Reilly Slide 25: It’s about synergy in your audience. Slide 26: It means data you provide... Slide 27: … makes sense since it addresses a problem for your audience. Slide 28: DATA IS THE BANK Slide 30: Intent can drive data + meaning Slide 31: We are seeing this change in business now, from who has the most to who can derive the most data, meaning. Slide 33: Just to name a few… 3 per topic, Slide 34: Just to name a few… 3 per topic, of the hundreds per topic that exist. Slide 35: There are many! Slide 36: There are many! Slide 37: There are many! Slide 38: There are many! Slide 39: There are many! Slide 40: There are many! Slide 41: . Synthesis Social media can supply many benefits to your business. - Customer support - Lead generation - Meshing - Listening to your customers - Evangelizing - Customer retention - eCommerce - Branding The key is to produce added-value. Create more value than you capture. We are seeing this change in business now, from who has the most data, to who can derive the most meaning, creating the greater value. Slide 42: Bibliography  Catching the tube, Putting social media to work, Executive Briefing, December 2010, Mal Chia - Digital Media Strategist - http://www.slideshare.net/malchia  The Mobile Internet Report, Morgan Stanley, December 2009  Internet Trends, Morgan Stanley, April 2010  The 5 components of a complete social media program, Adam Kleinberg - CEO of Traction, November 2010  IS YOUR BRAND SEXY* ENOUGH FOR SOCIAL MEDIA? Robbert faase  The Future of Social Media, Tom Ollerton,  Rewind 2010 Social and digital media, www.paratuscommunications.com  Social Media Communication, slideshare  Social Business by Design, David Armano - Dachis Group  Social Media for Business, PresentationAdvisors  WHAT THE FK IS SOCIAL MEDIA NOW? Espresso- http://brandinfiltration.com/wtf  Five Tips for Landing Page Optimization, Tom Wentworth  Key Digital Trends for 2011, December 2010, Noah Elkin - Debra Aho Williamson - David Hallerman  5 steps to exploring social media using visualthinking, Jocelyn Wallace  Social Media and you, Dani Nordin  N2 Social media HUB 101, What is social media really about?, Riku Vassinen  Social CRM: Connecting Online Communities with CRM, Jamie Grenney, Ryan Ellis, Mark Brundage  Search + Social:How to Get More from Your Organic Marketing, Rand Fishkin, CEO + Cofounder SEOmoz, December 2010  Social Business Forecast: 2011 The Year of Integration, December 2010, Jeremiah Owyang - Industry Analyst  The Future of Social Media, Graeme Wood  Digital Strangelove (or How I Learned To Stop Worrying & Love The Internet),  The Social Graph Call, Wedbush Securities, November 2010,  NAVIGUER DANS LE CHAOS, UNE ÉTUDE SUR LES MÉDIAS SOCIAUX, LUC-ANDRÉ CORMIER  Social Media @ FORD, Scott Monty, November 2010  How the Fortune 500 Use Social Media to Grow Sales and Revenue, Jamie Turner  Fashion and Digital Trends, Tom Ollerton  Social Media in Four Minutes (or less), Tom Ollerton  Social Networking Past, Present, Future, Mark Suster  Designing for interaction, Interfaces for socializing, Daniel Burka  New business opportunities in retail, Hege Tenno  What is social media one year later, Espresso- http://brandinfiltration.com  OUT OF THE FISHBOWL, Marta Kagan Managing Director US \| Espresso,  Illusions of Empowerment, Re-interpreting the Social Media Dream, Corinne Weisgerber  online engagement, slideshare  Social marketing playbook, Bryan Wiener, Jeremiah Owyang,Jeff Pulver,Gregory Galant, Pete Cashmore, Randall Rothenberg  Social Media: Hype, Hell or Hope, Rick Mans, Global Social Media Lead at Cap Gemini  How organisations can harness the power of Web 2.0  WWW 3.0, Jenny Williams  Social: A closer look at behaviour on YouTube & Facebook, September 2010, iab  Social Media Sharing Trends 2010,  Twitter Crushes Facebook for Marketing, Barbara E. Hernandez ,December 2010  DEMOGRAPHICS Jan 2011, Facebook’s Ad Platform  Fancy Facebook Fan Pages - A Step By Step Guide Olaf Nitz  The Science of Facebook, The science of social networking. Dan Zarrella - Social Media Scientist  facebook-inside-out, TIJS VROLIX,  I’M ON FA C E B O O K NOW WHAT?!, Jesse Desjardins  SalesTweets: How to Boost Sales via Smart Chirps, Pattie Simone  Twitter Crushes Facebook for Marketing, Barbara E. Hernandez  Social CRM, How businesses can use Twitter to increase sales. Tatyana Kanzaveli  Twitter Success Stories, How 11 companies are achieving their marketing objectives, Ann Handley, Shelley Ryan, Allen Weiss, MARKETINGPROFS LLC  Using Linkedin for business, P. Jay Massey  Mashable’s twitter guide book  The twitter book, Tim O’Reilly – Sarah Milstein  Twitter for business, Laura Fitton  140 twitter marketing tips, David Spinks  How to use linkedin for promoting your business, Robin Goel  Linkedin Extras for SlideShare Pro Users  Guy Kawasaki’s 10 ways to use Linkedin  THEME DEVELOPMENT, an introduction to the basics of theming with WordPress, Thad Allender  Starting a blog, Dr. Corinne Weisgerber  10 ways to a killer blog, Robert and Maryam Scoble  How to Build a Blog, Mark James Normand  IS3241 Enterprise Social Systems, Technology Presentation, GameCheck  Slideshare Zeitgeist 2010, creative commons.org  Channeling your inner youtube, Brad Richardson  How to create viral videos?m,November 2010, Tim Ho  http://technmarketing.com/web/top-6-ways-to-benefit-from-twitter/  http://technmarketing.com/web/ten-things-you-must-know-before-using-twitter/  http://technmarketing.com/web/top-5-reasons-to-tweet/  How to Pick Up Followers on Twitter, Guy Kawasaki Slide 43: If you were interested in this presentation, you may be interested in this one as well… Slide 44**: Author: Jean-François MESSIER Global New Technologies Director at Mercuri International Email: jfmessier@mercurifr.com Photo Credit All photos in this presentation were purchased on iStockPhoto.com. All logos or brand references are the copyright of their respective owners. Slides from this document may not be repurposed without express written consent. Send permission requests to jfmessier@mercurifr.com