Slide 2: David Rademaker Strategic Consultant Emakina
Introduction
Potential of Enterprise 2.0
Slide 3: Warming up…
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Slide 4: Let’s watch
http://www.youtube.com/watch?v=OYecfV3ubP8
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Slide 5: Let’s watch
Today we will talk about Enterprise 2.0 And you’ll see why you will leave this session as a different person from the one who came in this morning
http://www.youtube.com/watch?v=OYecfV3ubP8
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Slide 6: Quick Recap 2.0
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Slide 7: Web 2.0
Web 2.0 is set of buzzwords that point to the eradication of the classical web model and indicate a more democratic and collaborative web experience
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Slide 8: Web 2.0
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Slide 9: Web 2.0
Web 2.0 allows people to nurture the Internet Cloud and such people got Time’s person of year award Key Web 2.0 features as:
– The Web and all its connected devices as one global platform of reusable services and data – Data consumption and remixing from all sources, particularly user generated data – Continuous and seamless update of software and data, often very rapidly – Rich and interactive user interfaces – Architecture of participation that encourages user contribution
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Slide 10: Some key Elements
R i ch I n t er n et ng Bloggi
Applic at i
ons s Podca ting
Widge ts
/ Mini a
pplica tions Wiki’s
Social
netwo rk
s
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Slide 11: Is this relevant for companies?
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Slide 12: Company 2.0
Success of Web 2.0 on the internet On the internet people commonly blog, participate in communities, generate content on video, photo, power-point sharing applications. They browse and write blogs, they read and write wikis. They publish and subscribe to feeds using rss, and share documents and information on groupwares. Those social web applications that are used by the general public on the internet are known under the name “Web 2.0”. Use of Web 2.0 behind the firewall? The same design philosophies, technologies, approaches, interface rules will vastly impact the way enterprises are managing knowledge and information Specific Web 2.0 and social computing tools that have been adapted for enterprise use include:
– – – – – Hypertext and unstructured search tools Weblogs for authoring and storytelling. Wikis for authoring and linking Social bookmarking for tagging and building folksonomy. RSS Newsreaders for signaling
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Slide 13: Enterprise 2.0 Stimulating knowledge sharing
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Slide 14: What Is Enterprise 2.0?
Enterprise 2.0 is the use of emergent social software platforms within companies, or between companies and their partners or customers.
Andrew McAfee
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Slide 15: The knowledge iceberg
What you think is known and resides on the network
What is really known and resides in the heads of people
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Slide 16: Attempted solutions
Partial solution
Shared directories Central document repository Shared folders in Outlook, Notes, .. Departmental web pages Email, newsletters Newsletters Employee initiatives Forums
The good
Everybody can access Everybody can read Close at hand Usually good at launch You are notified Easy & efficient Can be strong katalyst Information is archived
The bad
Nobody finds Messy structure Few can write Departmental bottle-neck Requires IT expertise How to maintain quality Many remain passive Easily too much New employees have no access to past When employee is gone, initiative withers No quality control
Is there a “best-of” solution?
See the answer in 30 minutes!
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Slide 17: Corporate Life before Enterprise 2.0
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Slide 18: Components of Enterprise 2.0
S L A T E S
Search Links Authoring Tags Extensions Signals
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Slide 19: Components of Enterprise 2.0
Search Links Authoring Tags Extensions Signals Life since Google: Search, don’t organize Keywords are preferred over navigation Recent studies reveal: Less than 50% of employees find what they are looking for intranet Almost 90% of people find what they need on internet
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Slide 20: Components of Enterprise 2.0
Search Links Authoring Tags Extensions Signals Google: link based popularity = voting mechanism Ratio: (Human) links are indication of relevancy & quality Links are contextual and add value to structure Validity Very relevant on internet: huge population and variation; truth by numbers Challenge on today’s intranet: few people control content and masses can not interact… YET
Less than 50% of employees find what they are looking for intranet Almost 90% of people find what they need on internet
Coincidence?
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Slide 21: Components of Enterprise 2.0
Search Links Authoring Tags Extensions Signals Blogs & wikis prove: People like to write and contribute Challenge:
But even lower echelons in chain have value: voting, evaluation, commenting, … many small make one big
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Slide 22: Components of Enterprise 2.0
Search Links Authoring Tags Extensions Signals Most popular wish from employees: BETTER CONTENT ORGANIZATION New trend = tagging = adding keywords Taxonomy = content categorization by (few) experts Folksonomy = dynamic categorization by many folks Focus on usage and consumption, not organization Allows knowledge usage pattern visualization Classify content according to relevance
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Slide 23: Components of Enterprise 2.0
Search Links Authoring Tags Extensions Signals Extrapolation of likeability (made popular by Amazon) Process 1. Search on topic 2. Vote for first page 3. If like vote 4. If dislike vote 5. System learns at multiple levels Individual user Community level Global level
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Slide 24: Components of Enterprise 2.0
Search Links Authoring Tags Extensions Signals Solutions 1. Single line emails telling that a page has changed not super clever… 2. RSS = Really Simple Syndication Get notified of something you want to see at the moment you’re ready to see it Email was great innovator; now often considered as spam Higher exposure to more relevant information could lead to information overload how to fight it?
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Slide 25: What should YOU do?
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Slide 26: Modern management
As modern manager, your role is not to control resources but to stimulate resources Not:
– – – – TAG THAT! BLOG THIS! SYNDICATE THAT! BOOKMARK THIS!
But:
– “If you build it, they will use it” – Offer them a platform that will benefit them – Offer them technology to provide solutions to unknown problems
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Slide 27: Success factors
1 Receptive Culture Cultivate new collaboration processes
2 Common platform One large wiki instead of multiple disconnected ones
3 Informal rollout Underpromise, overdeliver Pilot projects Loose guidelines
4 Managerial support Lead by example Seed information consumption
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Slide 28: Risks
1 Doesn’t catch on You need at least a good mix of
2 Unintended use Use it in stable information focussed companies with potential for “drive”
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Slide 29: Putting it all together
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Slide 30: Meet Charlie
http://www.slideshare.net/slgavin/meet-charlie-what-is-enterprise20
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Slide 31: Your bottom-line advantage?
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Slide 32: The result?
If you manage to unlock the social collaborating knowledge worker within your company you will get…
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