Magazines are strong brands: they have a specific relationship with their readers; they play different roles in peoples lives: advisor, friend, expert.There is a constant exchange of information about this relationship between magazine and reader.Th (more)
Magazines are strong brands: they have a specific relationship with their readers; they play different roles in peoples lives: advisor, friend, expert.There is a constant exchange of information about this relationship between magazine and reader.The brand community is an interesting way for advertisers to reach their consumers in a relevant and effective way: touch them.
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Slide 1: Shopping pages in Libelle Research April 2010
Slide 2: Clear signature
Look&feel
3 or max 4 advertisers/page
Picture/no logo
Slide 3: Methodology
Research
• • • •
Online panel Libellereaders N=163 completed questionnaires Edition 16/2010 Questionnaire
– – – – Impact of page Appreciation of page Interest in specific products Reading score
Slide 4: Impact
90% 80% 70% 60% 50% 40% 30% 20% 10% 0%
82%
18% looked at not looked at
Slide 5: Interested?
Slide 6: The rules
• The promoted product has to have news value (introduction/(re)launch, exclusive readers’ offer, no coupons) • Per page: min 3 & max 4 advertisers • Page is equally divided (1/3 or ¼), no preferred placement possible • NO logo, only packshot, unless there’s no logo visible on the packshot itself (e.g. shoes, fresh products, tourist offers, …) • Exclusivity per page on product level (not on brand level) • Advertiser delivers image (detached, 300 dpi) and text (in both languages, Word-file) • Final lay-out is sent for approval by mail to 1 designated person + only 1 correction round
Slide 7: Budget
• • • • • Always ¼ page rate Combi national: € 5.880 Libelle: € 4.125 Femmes d’Aujourd’hui: € 1.875 Lay-out included
Slide 8: Planning
• Every 4th Thursday of the month • Next Thursdays: 24/6, 22/7, 26/8, 23/9, 28/10, 25/11, 23/12, … • Reservation: 15 workdays before publication • Material: 13 workdays before publication
Slide 9: Contact us
Medialogue - n.v. Sanoma Magazines Belgium Telecomlaan 5-7 1831 Diegem tel.: +32 2 776 27 62 fax: +32 2 776 27 92
