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ChaYoWo - Customer Case Study 

With Claritics Social Insights companies can drive their user acquisition and monetization campaigns more effectively and faster.

 

 
 
Tags:  social media analytics  social media analytics tools  analytics social media  social media analysis tools  social media analytics software  case study 
Views:  204
Published:  July 07, 2011
 
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Slide 1: CASE STUDY ChaYoWo Games Taps Claritics to Improve Reach, Retention & Revenue “Claritics’ suite of analytics applications give us the social intelligence we need to fully optimize every aspect of our Facebook games.” – Jugul Thacery, Co-Founder, MD, ChaYoWo “With Claritics Social Insights we can drive our user acquisition and monetization campaigns more effectively and faster.” – Gaurav Mirchandani, Co-Founder “Social Intelligence” Solutions An emerging leader in social gaming, ChaYoWo leverages Claritics’ advanced analytics applications to optimize the dials and levers affecting their games’ performance. Claritics cloud-based solution was easy to get up and running, and within hours ChaYoWo’s marketing managers and executive team had access to intelligent data about their applications’ reach, retention and revenue campaigns. ChaYoWo uses Claritics’ Cohort Analysis, Multi-Event Session Analysis, K-Factor Analysis and others analytics apps to: Measure the effectiveness of acquisition campaigns and conduct funnel analysis on viral features and promotions Track the progress of players as they level up, and identify which players are dropping off and why Monitor virtual currency monetization and trend metrics like ARPU, ARPPU, conversions, payment type, etc. Results: By enabling them to monitor performance in real time and make critical campaign adjustments on the fly, Claritics helps ChaYoWo: Improve their games’ K-Factor by optimizing viral features and products such as invites, gifting, challenges, etc. Deepen user engagement by customizing offers and in-game content to the most loyal user demographics Increase ARPPU by building out rich profiles of the top 3-5% who are the most engaged with the highest spend rates Highlights Profile An emerging leader in social, mobile, PC and Flash-based games Games Cricket Master Blaster Gossip Geek Series iParkIt! Situation ChaYoWo replaced their home-grown analytics solution with Claritics’ SaaSbased analytics applications Features Cohort Analysis Multi-Event Session Analysis K-Factor Analysis Funnel Conversion Analysis Benefits Access to real-time data for immediate feedback and improvements Actionable insights on each game’s acquisition, engagement and monetization campaigns Easily interpreted visualization reports to understand the dials and levers affecting game performance www.claritics.com info@claritics.com 408.625.8655 twitter.com/claritics facebook.com/claritics

   
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