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Slide 1: www.copywritingtip.com SEO Copywriting tips • 42 Deadly Ad Copy Sins That You Can Make • Do you make these mistakes in your advertising and marketing materials? • I have read thousands of ad copies online and offline over my lifetime. I have read excellent ad copies that made me buy right away and some that may have had a decent product, but had a poor ad copy that turned me away. Power copywriting for the Internet by Bob Serling
Slide 2: www.copywritingtip.com SEO Copywriting tips • • • • • -no compelling headline -no believable testimonials -no sub headlines -no attractive benefits -no features Power copywriting for the Internet by Bob Serling
Slide 3: www.copywritingtip.com SEO Copywriting tips • • • • -no strong guarantees -no asking or answering questions -no proof of benefits offered -no contact information for questions • -no endorsements Power copywriting for the Internet by Bob Serling
Slide 4: www.copywritingtip.com SEO Copywriting tips • • • • • -no conversational writing -too long of sentences -no deadline to order -no free trials -spelling mistakes Power copywriting for the Internet by Bob Serling
Slide 5: www.copywritingtip.com SEO Copywriting tips • • • • • -grammar mistakes -too light of text -too dark of background -ad copy doesn't blend together -no breaks in ad copy Power copywriting for the Internet by Bob Serling
Slide 6: www.copywritingtip.com SEO Copywriting tips • • • • • -no bullets -ad copy in all CAPS -few ordering options -no visual aids -no comparison to competition Power copywriting for the Internet by Bob Serling
Slide 7: www.copywritingtip.com SEO Copywriting tips • -no reminding of benefits or deadlines • -no information about your business • -no appealing adjectives • -no appealing phrases • -too large of text Power copywriting for the Internet by Bob Serling
Slide 8: www.copywritingtip.com SEO Copywriting tips • • • • • -too small of text -no emotional appeal -too large of paragraphs -no story telling -no underlining or bolding of keywords Power copywriting for the Internet by Bob Serling
Slide 9: www.copywritingtip.com SEO Copywriting tips • • • • • -too short of ad copy -too long of ad copy -no facts or case studies -hard to understand jargon -no free bonuses Power copywriting for the Internet by Bob Serling
Slide 10: www.copywritingtip.com SEO Copywriting tips • And finally…. • -too low of price • -too high of price For more copywriting tips and SEO copywriting advice, check out Bob Serlings Power copywriting for the internet web copywriting course available at www.copywritingtip.com now. Power copywriting for the Internet by Bob Serling