Slide 1: Rodolfo Salazar Americas Marketing
Rodolfo_salazar@stream.com
Slide 3: Reality Vs. Perception
What we say we do
What we do
What others think we do
Rodolfo Salazar - Idea Works
Slide 5: Why don’t we analyze this?
*Generating buying- Mark S. Walton
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Slide 12: Building your personal brand
If you had to pick a brand in the marketplace that you would use to define yourself, what would that brand be?
Slide 13: Definition - Protocol
Art of creating a distraction free environment that facilitates the complete and open exchange of information to resolve issues and build relationships in global business and international diplomacy.
Robert W. Frye, CMP International Business Protocol
Slide 18: Communicating consistently
• Ask yourself if your essence is in everything you do and say. • Your unique personal brand is something that no one else can duplicate. • Each time people experiences you, you want them to experience your brand.
Slide 19: Communicating consistently
Slide 20: Questions?
Rodolfo Salazar - Idea Works
Slide 21: “El conocimiento es el único recurso que entre mas se cómprate mas se multiplica”
Rodolfo_salazar@stream.com Rodolfo Salazar - Idea Works rokensa@hotmail.com
Slide 22: http://twitter.com/rokensa http://www.slideshare.net/Rodolfo_Salazar http://rokensa.stumbleupon.com/public/ http://friendfeed.com/rokensa http://es-la.facebook.com/people/Rodolfo-Salazar/678444559 http://www.linkedin.com/in/rodolfosalazar
Thanks
Rodolfo Salazar - Idea Works
