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Seo and small business how to dominate local search 

Seo and small business how to dominate local search

 

 
 
Tags:  seo 
Views:  203
Published:  April 22, 2011
 
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Slide 1: TheBitBot Organic SEO and SEM Blog - http://thebitbot.com Focusing on SEO, SEM, Internet Marketing and Product Reviews for the Small Business Owner TheBitBot Organic SEO and SEM Blog Focusing on SEO, SEM, Internet Marketing and Product Reviews for the Small Business Owner page 1 / 4
Slide 2: TheBitBot Organic SEO and SEM Blog - http://thebitbot.com Focusing on SEO, SEM, Internet Marketing and Product Reviews for the Small Business Owner SEO And Small Business - How To Dominate Local Search by administrator - 2010-10-20 08:50:59 http://thebitbot.com/?p=1646 Is your small business showing up on the virtual map? When people type the product or service that you offer, does your website show up on the first page of the results? Do your business dominate the local search results? If it does not, then your potential business is sitting on the other side of a closed door. Can this problem be fixed? Can you advertise in a way that is efficient and cost effective? Can your small business be promoted using a means that will not break your meager advertising budget? Absolutely! And, it is much easier than you might think. All you have to do is create a little buzz around your product or service and make sure that your company name or website address is sitting right in the middle of it. So, how is this done? Easily, with Search Engine Marketing (SEM). If you are not familiar with Search Engine Marketing, as a small business owner, it is something you would definitely want to know about. Essentially, it is the systematic increasing of visibility of your business or website by leveraging the traffic found in search engines. How is this traffic leveraged you ask? Through a variety of steps that anyone, regardless of their experience level, can pursue. Here are a handful of the things that you would need to do in order to get things moving in the right direction. You will need to launch a website. You definitely need to be visible and you would definitely want to launch a website, if you do not have one already. Your website is the foundation of your SEM platform. Visibility is key and when your potential customers learn about your product or service offerings they need somewhere to go to look you up. Your business website is the only place they can do this and see your offerings the way you want to have them seen. You will need to promote your website. In the old days, if you built a website, people would come and visit it naturally. In today's virtual world of high competition, your website will have to be actively and consistently promoted for you to remain visible. This will entail the pursuit of a variety of marketing techniques that will guarantee search engine visibility and ranking. Writing will be key to these efforts as search engines are based on readable and crawlable content. You will need to research. If you have a product or service that you offer, odds are, people are looking for it. The only question is, what search terms are they using to find it. Keyword and traffic research are both necessary elements of this process. To build your website and promotional efforts around terminology that receives low level traffic would be a huge mistake. Research is and will always be a key element. Search Engine Marketing is a pursuit that is well worth your efforts. If you have a small business and are interested in learning SEO, SEM or internet marketing as a means to promote your products or services as a means of dominating local search results, it is highly advised that you sign up for a comprehensive search engine or internet marketing course. _______________________________________________ Are You Struggling To Promote Your Small Business? Are You Struggling To Promote Your Website Or Small Business? Are you thinking about starting a business? Have you already started a business and are looking to drive it forward? If you answered yes to either of these questions, you will have to spend at least one of two different things to get things rolling - time or money. For most small businesses, a large advertising budget is just something they do not have. Many small businesses, depending on how new they are as well as their return on investment, still have budgets that are in the red. Does your small business fit this description? If it does, then you need cheap internet advertising for your small page 2 / 4
Slide 3: TheBitBot Organic SEO and SEM Blog - http://thebitbot.com Focusing on SEO, SEM, Internet Marketing and Product Reviews for the Small Business Owner business and that is going to require some time. Advertising on the internet is a great way to get noticed. If your business is not advertised on the internet effectively, you may be losing business that is practically on your door step. It would be a shame to lose clients to your competitors that are based further away from them than you are. Convenience only matters if potential customers know you exist! What's that? You're listed in the phone book you say? Now-a-days, that is simply not enough! You have to be listed online and not only do you have to be listed online, you have to have a strong ONLINE PRESENCE! To have an online presence means to have a website. Your website has to be relevant to your business as well as easily found and navigated. Potential customers have to be able to find your website based on keywords that describe your offerings. If you have a website, just because you can type your businesses name into a search engine and find it does not mean that the normal person will find it that way. In reality, only well established businesses receive traffic this way through branding. Are you a brand? Probably not at this point. For this reason you need to concentrate on Search Engine Marketing (SEM). SEM revolves around the promotion of your business using a step-by-step process that leverages information that is freely available. All you have to do is take advantage of it! Online courses are available that teach you every step of marketing through search engines. A solid SEM course would teach you several things as listed in the following paragraphs. It would teach you the steps to building and launching a website. In the old days, launching a website entailed knowing how to code. Those days have long since passed! Now installing a website is as easy as clicking a button! A quality course would teach you about and recommend hosting that could give you options in this regard. Additionally, a quality SEM course would show your the steps to creating and syndicating your content based around keywords that describe what your business does in addition to leveraging those keywords using simple Search Engine Optimization (SEO) techniques that are very easy to do. Finally, a quality SEM course would teach you how to capture valuable leads using your website and a few tools of the trade that are not so secret anymore. You would thus have the ability to market to targeted prospects over and over again! Modern day commerce is now moderated from within the virtual world. If your small business, regardless of your niche, is going to compete, you have to take the plunge, meaning you need to learn how to launch a website for your business, optimize it and drive targeted traffic to it. The right Search Engine Marketing Course will help you do that. Sign Up For Our FREE Search Engine Marketing Course And Give Your Business The Edge! page 3 / 4
Slide 4: TheBitBot Organic SEO and SEM Blog - http://thebitbot.com Focusing on SEO, SEM, Internet Marketing and Product Reviews for the Small Business Owner TheBitBot Organic SEO and SEM Blog Focusing on SEO, SEM, Internet Marketing and Product Reviews for the Small Business Owner page 4 / 4

   
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