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Slide 1: Is Your Site Optimised? Search Engine Check James Cope – Business Link David Lakins – Key Multimedia
Slide 2: Basic Principles For Success • • • • • Check Session – How To Advice Seminar Later! What is Search Engine Optimisation (SEO)? Where are you now? Keyword Choices & Location Onsite & Offsite Elements – 20/80 rule 0845 600 9 006 www.businesslink.gov.uk/southeast
Slide 3: Keywords / Phrases What are the phrases you wish to target? Google’s Keyword Checker – https://adwords.google.com/select/KeywordToolExternal 0845 600 9 006 www.businesslink.gov.uk/southeast
Slide 4: Onsite Check - The Basics Spider simulator http://tools.summitmedia.co.uk/spider • • • • • • • Domain name Title Tag – 90 characters Description – 160 to 200 characters H Tags Alt Tags HTML size Body Text – 200 words min 0845 600 9 006 www.businesslink.gov.uk/southeast
Slide 5: Are you indexed? How do your site entries appear? – site:www.yourwebsite.co.uk – No. of site pages? Add search term to end of the command – No. of site pages? Remember competitor comparison – Revealed - cached Link 0845 600 9 006 www.businesslink.gov.uk/southeast
Slide 6: How Popular Is Your Site? Inbound links are votes for your site – some sites succeed just on inbound links – link:www.yourwebsite.co.uk Check relevancy – search term used in link text Page rank an important measure – www.popuri.us 0845 600 9 006 www.businesslink.gov.uk/southeast
Slide 7: Keep it up! • • • • Measure, Change, Measure – keep an eye on stats Use software to help – www.webceo.com – free version W3C compliance check – www.w3.org/qa/tools Read more – http://www.ebusinessblog.co.uk – http://www.keymultimedia.co.uk Search Engine Optimisation in 2009 - 7.15pm - 2nd Floor More In-depth Assessment • • 0845 600 9 006 www.businesslink.gov.uk/southeast