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Slide 2: 10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group Slide 2
Slide 4: Sources: -Market Sizes: Microsoft & Universal McCann - Online Market Sizes: Oppenheimer & Co. Inc., June 2007 (sources include Universal McCann, Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers ) 10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group 4
Slide 5: Source: Zenith Media Pyramid Estimates, Dec 2008 10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group 5
Slide 6: 10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group 6
Slide 7: 10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group Slide 7
Slide 8: 1. Buyer decides what web sites to buy 2. Buyer and Seller negotiate deal 3. Hand off to internal teams for workflow 4. Buyer ad ops sends ads to publisher 5. Seller ad ops inputs ads 6. Buyer reviews results, compares reports, compiles 7. Seller sends bill to buyer 8. Buyer reconciles the bill and pays 10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group Slide 8
Slide 9: Source: J.P. Morgan Estimates, Company Reports, ComScore, Nielsen Net Ratings, IDC, IWS, IAB, Jan 09 10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group Slide 9
Slide 10: 10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group Slide 10
Slide 11: 10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group 11
Slide 12: Source: ThinkEquity, 2009 10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group Slide 12
Slide 13: 10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group Slide 13
Slide 14: Source: Collective Media Ad Network Study, 2009 10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group Slide 14
Slide 15: Source: Collective Media Ad Network Study, 2009 10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group Slide 15
Slide 16: Source: Collective Media Ad Network Study, 2009 10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group Slide 16
Slide 17: Source: Collective Media Ad Network Study, 2009 10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group Slide 17
Slide 18: Source: Collective Media Ad Network Study, 2009 10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group Slide 18
Slide 19: 10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group Slide 19
Slide 20: Source: “Ad Exchange sar ethe Future”, www.clickz.com 10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group Slide 20
Slide 21: 10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group Slide 21
Slide 22: 10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group Slide 22
Slide 23: 10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group Slide 23
Slide 24: 10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group 24
Slide 25: 10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group 25