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BDI 9/16/09 B2B Social Communications Case Studies Conference - Deloitte 



 

 
 
Tags:  social 
Views:  719
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Published:  December 20, 2009
 
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Slide 1: Using Social Media Attracting talent, engaging our people
Slide 2: The recruiting pipeline Internet Internal Sourcing Name Generation Job Boards 146,962 Applications Employee Referrals Alumni Databases External Sourcing Social networking 81,255 Candidates 8,000 Initial Screen Conducted 3,983 Interview – Round 1 Conducted 2,872 Interview Process Complete 2,221 Offers Extended 1,674 Accepts 1 Using Social Media Copyright © 2009 Deloitte Development LLC. All rights reserved.
Slide 3: The ever-changing landscape MicroblogsRemix IM Convergence Aggregators Widgets Standardization Web Standards Usability Blogs Sharing Videocasting Pagerank Social Software Economy Participation Simplicity RSS User Centered SEO DataDriven Collaboration Communication Joy of Use Podcasting Accessibility Design Web 2.0 OpenAPIs Mobility Affiliation Remixability Social networking XHTML Mobility Trust Syndication Connections Modularity The Long Tail Microformats Interoperability 2 Using Social Media Recommendation Wikis Information Sharing Copyright © 2009 Deloitte Development LLC. All rights reserved.
Slide 4: The evolution of corporate social media Companies must first learn to walk on two legs Follow the examples of employees – they're already on their feet Drawing by A. Busetto 3 Using Social Media Copyright © 2009 Deloitte Development LLC. All rights reserved.
Slide 5: Social Media builds our employer brand Five key channels 4 Using Social Media Copyright © 2009 Deloitte Development LLC. All rights reserved.
Slide 6: LinkedIn 5 Using Social Media Copyright © 2009 Deloitte Development LLC. All rights reserved.
Slide 7: LinkedIn There’s no such thing as a traditional career at Deloitte… 6 Using Social Media Copyright © 2009 Deloitte Development LLC. All rights reserved.
Slide 8: Facebook 7 Using Social Media Copyright © 2009 Deloitte Development LLC. All rights reserved.
Slide 9: Facebook 8 Using Social Media Copyright © 2009 Deloitte Development LLC. All rights reserved.
Slide 10: Facebook 9 Using Social Media Copyright © 2009 Deloitte Development LLC. All rights reserved.
Slide 11: Facebook 10 Using Social Media Copyright © 2009 Deloitte Development LLC. All rights reserved.
Slide 12: Wait, there's more… 11 Using Social Media Copyright © 2009 Deloitte Development LLC. All rights reserved.
Slide 13: Wait, there's more… 12 Using Social Media Copyright © 2009 Deloitte Development LLC. All rights reserved.
Slide 14: Meaningful destinations 13 Using Social Media Copyright © 2009 Deloitte Development LLC. All rights reserved.
Slide 15: Where the rubber meets the road 14 Using Social Media Copyright © 2009 Deloitte Development LLC. All rights reserved.
Slide 16: Social Media's role in recruiting Invitation – not In Your Face • Personal connections with the wired – go where they are – Don't pander – they recognize it – Don't assume you're only talking to "millenials" – Part of the overall marketing plan – a tool, not an end to itself, or to make employer look "cool" • Used in conjunction with advertising – traditional and not so much – Communicate EVP in everything – Streamline communication with candidates, but structured – Everything designed to drive to Careers Site 15 Using Social Media Copyright © 2009 Deloitte Development LLC. All rights reserved.
Slide 17: Social media's role in engagement
Slide 18: Social media's role in engagement
Slide 19: D-Street 18 Using Social Media Copyright © 2009 Deloitte Development LLC. All rights reserved.
Slide 20: D-Wiki 19 Using Social Media Copyright © 2009 Deloitte Development LLC. All rights reserved.
Slide 21: Deloitte on Yammer (Unofficial) 20 Using Social Media Copyright © 2009 Deloitte Development LLC. All rights reserved.
Slide 22: Proposed Facebook - “Work With Me” widget 21 Using Social Media Copyright © 2009 Deloitte Development LLC. All rights reserved.
Slide 23: The Deloitte Film Festival 22 Using Social Media Copyright © 2009 Deloitte Development LLC. All rights reserved.
Slide 24: Barriers and issues It's a risky virtual world • • • Overcoming risk aversion Limits to transparency and openness "Did you see the new hire's FaceBook page?" 23 Using Social Media Copyright © 2009 Deloitte Development LLC. All rights reserved.
Slide 25: Conclusions Remember, we're grown-ups • • • Professionals, not "fans" Social media behavior Stay focused even as the choices proliferate 24 Using Social Media Copyright © 2009 Deloitte Development LLC. All rights reserved.
Slide 26: The next, next thing? 25 Using Social Media Copyright © 2009 Deloitte Development LLC. All rights reserved.
Slide 27: About Deloitte Deloitte refers to one or more of Deloitte Touche Tohmatsu, a Swiss Verein, and its network of member firms, each of which is a legally separate and independent entity. Please see www.deloitte.com/about for a detailed description of the legal structure of Deloitte Touche Tohmatsu and its member firms. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Copyright © 2009 Deloitte Development LLC. All rights reserved. Member of Deloitte Touche Tohmatsu

   
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