Hide Notes 

Slide 1: The value of an interaction A DESIGNER’S JOURNEY FROM A STRUCTURED UPBRINGING TO UTTER CHAOS Joel Flom IxDA Face to Face, Brisbane 25 November 2008
Slide 2: HELLO... Joel Flom - Managing Director, Elavision 11 years experience IA, IxD, UX, VP... A designer
Slide 3: THE STRUCTURED UPBRINGING
Slide 4: THE STRUCTURED UPBRINGING
Slide 5: THE STRUCTURED UPBRINGING Goals. Tasks. Results.
Slide 6: THE STRUCTURED UPBRINGING Categorise. Structure. Label.
Slide 7: THE STRUCTURED UPBRINGING Analyse. Design. Test.
Slide 8: THE UTTER CHAOS
Slide 9: THE UTTER CHAOS From fairly straightforward...
Slide 10: THE UTTER CHAOS ...to ridiculously complicated.
Slide 11: THE UTTER CHAOS It was chaos.
Slide 12: THE SHORTFALLS
Slide 13: THE SHORTFALLS Requirements kill - Too often it drives process Laundry pile (clean... and dirty) Business vision chopped up into little pieces Perceived as voice of end user -
Slide 14: THE SHORTFALLS Researching for conclusions - Process of elimination Dictated recruiting Needs & desires perceived as issues of usability Process-driven, not people-driven -
Slide 15: THE SHORTFALLS ✘ - Researching for conclusions Process of elimination Dictated recruiting Needs & desires perceived as issues of usability Process-driven, not people-driven
Slide 16: THE SHORTFALLS Structure ≠ foundation - Very easy to structure bad content People not visiting a “site” Infinite touch points & devices Mixing & mashing of services
Slide 17: THE SHORTFALLS Usability testing too scientific - Task completion basis for success Can’t control all the variables Business & product-focused Only one factor of experience
Slide 18: THE SHORTFALLS “Too often we measure everything and understand nothing.” Jack Welch, Past CEO at GE
Slide 19: THE SHORTFALLS Humans are messy - Not rational or structured Unique behaviours & motivations Extremely difficult to personify Can’t control all the variables
Slide 20: THE SHORTFALLS Product isn’t the experience - Product not the final destination Dependant on culture and context Desires & needs based on experience, not product
Slide 21: THE SHORTFALLS Product isn’t the experience - Product not the final destination Dependant on culture and context Desires & needs based on experience, not product
Slide 22: THE SHORTFALLS Product isn’t the experience - Product not the final destination Dependant on culture and context Desires & needs based on experience, not product
Slide 23: THE SHORTFALLS “You can only provide the resources for people to have an experience; then it’s the people (users) themselves who create the experience.” Dan Saffer, Kicker Studios
Slide 24: THE HIERARCHY
Slide 25: THE HIERARCHY MEANINGFUL ENGAGING USEFUL USABLE ACCESSIBLE AUTHENTIC
Slide 26: THE HIERARCHY Accessible - Ethical Compliant Inclusive Reasonable cost of entry Welcoming ENGAGING MEANINGFUL USEFUL USABLE ACCESSIBLE AUTHENTIC
Slide 27: THE HIERARCHY Usable - Low learning curve Easy to use Manageable Consistent Dependable ENGAGING MEANINGFUL USEFUL USABLE ACCESSIBLE AUTHENTIC
Slide 28: THE HIERARCHY Usable - Low learning curve Easy to use Manageable Consistent Dependable ENGAGING MEANINGFUL USEFUL USABLE ACCESSIBLE AUTHENTIC
Slide 29: THE HIERARCHY Usable - Low learning curve Easy to use Manageable Consistent Dependable ENGAGING MEANINGFUL USEFUL USABLE ACCESSIBLE AUTHENTIC
Slide 30: THE HIERARCHY Useful - Meets immediate need Serves a purpose Solves specific problem Answers questions quickly Enjoyable in productive way ENGAGING MEANINGFUL USEFUL USABLE ACCESSIBLE AUTHENTIC
Slide 31: THE HIERARCHY Authentic - Trustworthy Easy to verify Credible & professional Open & transparent Best interest in mind ENGAGING MEANINGFUL USEFUL USABLE ACCESSIBLE AUTHENTIC
Slide 32: THE HIERARCHY Authentic - Trustworthy Easy to verify Credible & professional Open & transparent Best interest in mind ENGAGING MEANINGFUL USEFUL USABLE ACCESSIBLE AUTHENTIC
Slide 33: THE HIERARCHY Engaging - Pleasing aesthetically Real (instils confidence) Delight to use Participatory (social) ENGAGING MEANINGFUL USEFUL USABLE ACCESSIBLE AUTHENTIC
Slide 34: THE HIERARCHY Engaging - Pleasing aesthetically Real (instils confidence) Delight to use Participatory (social) ENGAGING MEANINGFUL USEFUL USABLE ACCESSIBLE AUTHENTIC
Slide 35: THE HIERARCHY Engaging - Pleasing aesthetically Real (instils confidence) Delight to use Participatory (social) ENGAGING MEANINGFUL USEFUL USABLE ACCESSIBLE AUTHENTIC
Slide 36: THE HIERARCHY “Each encounter no matter how brief is a micro interaction which makes a deposit or withdrawal from our rational and emotional subconscious.” David Armano, Logic + Emotion
Slide 37: THE HIERARCHY Meaningful - Fulfilling Engaging & empowering Fuels passion Participatory (belonging) ENGAGING MEANINGFUL USEFUL USABLE ACCESSIBLE AUTHENTIC
Slide 38: THE HIERARCHY Meaningful - Fulfilling Engaging & empowering Fuels passion Participatory (belonging) ENGAGING MEANINGFUL USEFUL USABLE ACCESSIBLE AUTHENTIC
Slide 39: THE HIERARCHY Meaningful - Fulfilling Engaging & empowering Fuels passion Participatory (belonging) ENGAGING MEANINGFUL USEFUL USABLE ACCESSIBLE AUTHENTIC
Slide 40: THE HIERARCHY MEANINGFUL ENGAGING USEFUL USABLE ACCESSIBLE AUTHENTIC
Slide 41: THE END Thank you - Web: www.elavision.com Blog: elavision.typepad.com Email: info@elavision.com
Slide 42: THE END References - Armano, David (2006) - darmano.typepad.com/ logic_emotion/2006/09/user_experience.html Hodge, Challis (2008) - www.challishodge.com/ experience-hierarchy-of-needs/ Knemeyer, Dirk (2006) - uxmatters.com/MT/archives/ 000124.php Morville, Peter (2007) - semanticstudios.com/ publications/semantics/000179.php - - - -