Slide 1: Twitter 101
Jessica Miller-Merrell
Slide 2: What is Twitter?
Concept Created in 2006 by Obvious Corp. Called Twttr. 4-5 Million users as of Nov. 2008.
$57 million in secured funding.
Slide 3: What is Twitter?
A microblogging community where members post answers to a question, “What are you doing?” in 140 characters or less. 6K firms join daily. Source for information, marketing, networking, & business
Slide 4: Twitter as a Business Strategy
Whole Foods Jet Blue Starbucks Home Depot
Slide 5: Twitter Basics
Bio
Following vs. Followers
Tweets
Retweet or RT
Slide 6: Twitter Basics
Direct Message or DM
@ Reply
Slide 7: Now What?
Add a picture. Join the conversation daily. Follow those that interest you. Don’t be afraid to make mistakes. Execute your Twitter Marketing Plan. Develop offline relationships. Non-business tweets.
Slide 8: Twitter for Business
Direct Indirect Internal Inbound Signaling
Slide 9: Twitter Applications
Twitter Search Tweet Later Third Party Applications
TweetDeck Twirl
Tiny URL Twitpic
Slide 10: Resources
Twit Tips Blog: twittip.com Chris Brogan Marketing Blog Slide Share (keyword search: Twitter)
Slide 11: Questions?
Jessica Miller-Merrell, SPHR Follow me on Twitter @blogging4jobs www.bloggingforjobs.blogspot.com