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Slide 1: Workshop Social Media Are You part of the Conversation? Samuel Driessen, Information Architect Jan van Veen, Manager Internal Communications
Slide 2: Goals of this workshop     Introduction social media Assess impact of these media on different areas of our business and organization, and knowledge work Introduction to the most important tools in use today Apply them in personal and business practice 2
Slide 3: Workshop agenda   Introduce ourselves Part 1: Social Knowledge Work     Video and Discussion Knowledge Worker 2.0 Coffee Break Assignment and Discussion   Coffee Break Part 2: Social Business     Videos and Discussion Enterprise 2.0 Coffee Break Assignment and Discussion  Feedback and introduction in Yammer group 3
Slide 4: Part 1: Knowledge Worker 2.0 4
Slide 5: Shift Happens      Video: Shift Happens, Did you know 4.0 Video: Social Media Revolution What did you see? What does this say? Which media do you use? And why? 5
Slide 6: The name of the revolution in media Web 2.0 Or: Social Media, Social Web, Social Computing 6
Slide 7: Web 2.0 defined   internet as platform harness network effects (collective intelligence) 7
Slide 8: Trend or hype    How old is YouTube? When did you first hear of LinkedIn? When did you first book a flight online? 8
Slide 9: Consequences for our employees Were you ever taught to be a knowledge worker? 9
Slide 10: Were you ever officially educated to         Use e-mail effectively? Find information through a feed reader? Post information in relevant peer groups? Share and store your information so others can retrieve it? Use social bookmarking? Use a wiki? Write a blogpost? Use Slideshare? 10
Slide 11: What is a blog?  Blogs are like a keynote speech with questions and comments from the audience. It’s a digital journal managed by one person or a team. Examples: Blogger, WordPress, MoveableType Examples of Corp. Blogs: Google, Dell, HP, Xerox, etc. Internal example: CorpComm blog    11
Slide 12: What is a microblog?  A microblog is a very short blog posts (max. 140 characters) informing your connections what you are doing at the moment and ask questions. Example: Twitter Internal example: Océ Yammer Used during Press conferences, testing, a.o.    12
Slide 13: What is a social network?  Social Networks are like topic tables at a conference luncheon. People that know each other (or want to meet each other) will connect by a variety of common interests. Examples: Facebook, Myspace, LinkedIn, Xing Internal example: [none]   13
Slide 14: What is social bookmarking?  Your favorite website bookmarks (with comments) shared with the world. Usually clustered using tags. Examples: del.icio.us, diigo, digg Internal example: Océ bookmarks (R&D) Use to promote news, track buzz    14
Slide 15: What is a wiki?   Wiki’s are the collaborative white boards or libraries. Examples: Confluence, Mediawiki (wikipedia platform), Pikiwiki Internal example: Océ wiki  15
Slide 16: What is RSS?  RSS = Really Simple Syndication. RSS enabled sites allow you to aggregate all changes to that site in a feed reader. (Core web technology) Example: an RSS enabled webpage can be recognized by this button:    Example of feed readers: Newsgator, Attensa, Google Reader, Bloglines, Fa.vor.it Internal example: NewInfo, RSSPopper, Greatnews 16
Slide 17: Was our explanation unclear…?  Go to the Common Craft website for insightful short video on all ‘social media’ tools!        RSS in Plain English Social Bookmarking in plain English Social Networking in Plain English Blogs in Plain English Wikis in Plain English Twitter in Plain English SlideShare 17
Slide 18: Assignment part 1  Apply the above-mentioned concepts and tools to your daily work.    Which part of your work fits with the concepts and tools? Which type of information fits? Define a daily routine! 18
Slide 19: Part 2: Enterprise 2.0 19
Slide 20: Shift Happens in Business too      YouTube - The Break Up Online Communities Change the World What did you see? What does this say? How is Océ responding? 20
Slide 21: The name of the revolution in business Enterprise 2.0 21
Slide 22: Enterprise 2.0 defined   Simply stated: Apply Web 2.0 concepts to enterprises Enterprise 2.0 is the use of emergent social software platforms within companies, or between companies and their partners or customers. Social software enables people to rendezvous, connect or collaborate through computer-mediated communication and to form online communities. Platforms are digital environments in which contributions and interactions are globally visible and persistent over time. Emergent means that the software is freeform, and that it contains mechanisms to let the patterns and structure inherent in people’s interactions become visible over time. Freeform means that the software is most or all of the following:  Optional  Free of up-front workflow  Egalitarian, or indifferent to formal organizational identities  Accepting of many types of data 22    
Slide 23: Three slides from our GOP group 23
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Slide 26: A revolution is taking place And the internet is causing it 26
Slide 27: What did you think of the latest TV add by? 27
Slide 28: Paradigm change Industrial age Information is power One-to-many in mass media Protect and be closed Managers are heroes Network age Information and connection is power Many-to-many in networks Share and be open Opinion leaders are heroes 28
Slide 29: Consequences externally: shifting sales and marketing The industrial age: Focus on outbound marketing We find you 29
Slide 30: The connected age: Focus on Inbound marketing Can we be found and are we in dialogue? 30
Slide 31: Paradigm change Trust your fellow consumers Not the advertisers  Interruption by advertisements is dissatisfier 31
Slide 32: And in the middle?? ‘Tribes’: communities of peers in social media talking about our products 32
Slide 33: The name of the game             Everyone becomes a producer Share experiences Trust strangers Trust your network Distrust any official statement Imperfection is fine Click to fast info, forget about long texts Visual information, not text Advertising is dead It’s free It’s equal Why would I limit myself to one employer? 33
Slide 34: Yes, but not for B2B Are you sure?  B2B and B2C blurring        Oce GT250 printer - PrintPlanet.com Larry Oce « Valancy Jane Printers Oce : Lees reviews en vergelijk prijzen op Ciao Inkjet printer KIESKEURIG - prijsvergelijk, productvergelijk en revie inkjet printers Océ introduceert nieuwe printtechniek | Pro | Tweakers.net Nieuws Océ service Battle of concepts 34
Slide 35: Trend or Hype? The tools (Second Life, MSN?, blogs? LinkedIn?) come and go, but the concepts stay     Connect and share is here to stay The peer-to-peer consumer is here to stay Inbound marketing is here to stay Web 2.0 is here to stay (and it’s developing!)  future (Web2): devices, real-time, semantic, augmented Some hypes reach close to 100% saturation within two years: this is a fast world, act fast  35
Slide 36: Can we control this? No But we can        Listen Learn from the feedback Act on bad experiences Show our knowledge Build trust Show our human face Share and connect and communicate… 36
Slide 37: And apply them to…      Sales and Marketing  Generate extra business though networks, improve customer intimacy Research & Development  Cheap generation of ideas through crowdsourcing Service & Support  Improve customer intimacy, generate feedback on our products Communication  Replace external P&R costs with in-house knowledge Human Resources and Learning & Development  Develop new e-learning strategies based  Replace expensive recruitment channels with cheap social media channels. … in the Social Media Lab  37
Slide 38: Wrap up   Shift from industrial age to networked age Consequences for business  Rethink marketing  Rethink product development  Rethink service  Rethink HR  By  Listening and conversation: don’t miss out  Opening up to the outside world  Consequences for the organization  Rethink media use  Rethink education of knowledge workers, especially the older generations  Set up a social media lab 38
Slide 39: Assignment part 2   Apply the above-mentioned concepts and trends to part of Océ business (your department or a business process) Write a plan to ‘socialize’ it and to keep it social 39
Slide 40: Questions and Feedback 40
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