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Published:  May 21, 2012
 
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Slide 1: Kitchenaid appliances Home appliances are basically mechanical or electrical devices that are required to carry out household functions such as cleaning and cooking. They can be categorized mainly into three types such as major appliances, small appliances and consumer electronics. Starting with major appliances also known as white goods are large machines used for routine household work. Mainly involved in cooking and preserving. They are not only restricted in home but also used in industrial and commercial purposes. In due time, these appliances have become more complex due to the introduction of Labeling rules across the world. They are big in size and tedious to move from place to place. They are further divided into refrigeration, which include freezer and refrigerator. Stoves include cooker and micro-oven and in washing equipment we have dishwater. Next in the category are small appliances, which are portable. These are used to perform similar functions as their predecessors. For example a toaster has more or less same function as an oven. They can be used both at home and for commercial purposes such as in restaurants. In case of cooking we use small appliances such as hot plate or a micro oven, heating such as in electric heater and beverages such as coffee and tea maker. They are less in cost but one of the important things that we should keep in mind is the safety while using these things. If not handled and maintained properly they can be responsible for short circuit and fire breakouts. The last in the category is consumer electronics or shiny goods. Products under this category are computers, telephones, mp3 players, calculators and camcorders. They are different brands associated with these appliances such as Electrolux, Siemens, Bosch, Hitachi, Toshiba, Haier, Whirlpool and LG to name a few. KitchenAid appliances are basically home appliances. Whirlpool is the owner of this brand. The Hobart Corporation founded this company in the year 1919.the H5 stand mixer was one of the first model introduced. In its early days the company has to face many competitions in the market. The next in line that the company introduced was the dishwasher in the year 1949. In the late 80s Williams Somona saw that in three years the brand awareness had doubled. This company purchased Chambers Company in the year 1955 which helped them incorporate different range of cookers into the brand of KitchenAid. In 1986 Whirlpool Corporation purchased KitchenAid after being cleared by the federal appeal court. The company in the mid 90s started manufacturing small appliances such as blenders. For charitable purposes the company released different color mixers to different retailers. For example the pink mixer was used to collect funds for breast cancer. San Francisco Museum for Modern Art selected its stand mixer as iconic device. KitchenAid stand mixers are made in a factory in Greenville Ohio. The assembly line workers also organize different factory tours here. Therefore KitchenAid not only has an important history it is one of the leading and oldest producers of mixers in the world. Their unique characteristic makes it have the same popularity even today.

   
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