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Understanding the Long-Term Benefits of Article Marketing 

Viral Review Bot Review | Internet Money Report Get Your Own Money Making Website Set Up in Less Than 10 Minutes
http://tinyurl.com/Viral-Review-Bot-Review

 

 
 
Tags:  Viral Review Bot Review  Internet Money Report  Money Making Online 
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Published:  March 13, 2012
 
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Slide 1: ==== ==== Viral Review Bot Review | Internet Money Report Get Your Own Money Making Website Set Up in Less Than 10 Minutes http://tinyurl.com/Viral-Review-Bot-Review ==== ==== If you research the web looking for low-cost or no-cost ways to promote any online endeavor, you surely will see the suggestion of article marketing. Well-written original articles have proven to be one of the most powerful forms of advertising on the internet. But article marketing can take several forms. One of the most obvious is writing articles to post on your own website or blog. This is a great idea. Search engines love unique content and are always trolling for something new. Adding keyword-rich unique articles to your website or blog on a regular and consistent basis will keep the search engine bots coming back frequently to update their indexing of your website. The next most commonly used article marketing strategy is for a marketer, like you, to write an article and submit it to an article directory. Since the idea is to have original, fresh content, you should not submit the same article to different directories. Each article should be unique. You can use the same theme, but the words and ideas need to be different. Article directories are where webmasters or ezine editors go to find new content to publish on their sites, blogs, or distribute to their readership in the form of ezines. They are also visited by people researching online for information. When you submit an article to an article directory, attached to it is what is known as an author's "resource box" or "bio". This is a piece of text that you write to promote your personal website or a particular product. This is where you include a link to your website, your blog, or other articles you have written so that interested parties can click through to learn more about your products. When you are first starting out, you will probably want to submit articles to the free directories. There are dozens of them, and each has its own submission guidelines. It is imperative you read the submission guidelines for each site before you submit an article. Some sites do not have an editorial review before you post, others do. The sites that have the editorial review tend to have stricter standards, but they also tend to place their articles to larger, more established websites and have more traffic from the search engines, like Google or Yahoo. Once you get the hang of writing articles, you may want to consider submitting some of your articles to sites that actually pay you for well-written articles, like Associated Content, or Constant Content. These sites have high editorial standards, and many writers find they can earn additional money by submitting articles to these sites. Another option is to purchase a membership to a paid article directory. The benefit to this approach is that these sites typically market their articles specifically to other members. Since it is a paid directory, members are encouraged to use these directories as exclusive providers for their
Slide 2: web content. There are some websites or ezines that will never pick up your content from a free directory because of their membership to a paid service. Having your articles posted at article directories has a twofold benefit. The first benefit is that it gives you a one-way link from your author's resource box back to your website. This improves your website's ranking in the search engine placement. This is what Google calls "PR"(short for Page Rank). A link back is like a "vote" for your website. The more votes you get, the more important your website will appear to the search engines. The more backlinks you build linking to your website or blog, the higher position your website or blog will appear in search results. The second benefit is that real people read these articles. If people choose to read your article, it is logical those people may be interested in your subject matter and, therefore, are potentially customers for the items you are offering on your website. This makes them "qualified traffic", i.e. people who are more likely to be converted into actual customers. As well as submitting your articles to article directories and waiting for ezine editors to find them, you can take further action to get articles circulated by submitting them directly to webmasters or ezine editors for inclusion on their website or in their ezine. Many ezines will accept free content, provided it is suitable and of interest to their audience. Some will do so only as part of an article swap, so you would need to have your own ezine to do that. There are a few ezine publishers who treat such submissions as classified advertising and require payment, so you need to check the terms and conditions of publication at each individual website. Most webmasters agree that free advertising, in every form, is worth the effort. Getting links and real live visitors from article directories is just the start of the benefits of article marketing, though. The real power of article marketing is in its viral effects. Have you heard the phrase, "Do the work once, get paid forever?" That's the idea behind viral marketing. Viral marketing is something like this: 1. You submit a well-written, keyword rich article to a directory. 2. An ezine editor reads your article, likes it, and publishes. 3. The ezine is circulated to its subscribing members. 4. Some of those subscribers will have their own ezines or websites and they also want to use your article as content, so they circulate it to their subscribing members. 5. Some of their subscribers will have their own ezines or websites and they will use your article as content. And on and on. To benefit the most from the viral effect, articles need to appeal to human readers and have: o Interesting content o Good grammar, spelling and punctuation o Material that will not get dated too quickly o Desirable keywords An article with all of the above will potentially spread throughout the Internet for literally years to come, at no additional cost. It is for that reason that spending time on article marketing is one of the best uses of your time for any online marketer.
Slide 3: Trina Johnson is a small business consultant and budding online entrepreneur. Learn more about her services at http://SuccessPointConsulting.com Article Source: http://EzineArticles.com/?expert=Trina_Johnson ==== ==== Viral Review Bot Review | Internet Money Report Get Your Own Money Making Website Set Up in Less Than 10 Minutes http://tinyurl.com/Viral-Review-Bot-Review ==== ====

   
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