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Slide 1: Online Social Networks in Healthcare & Libraries PF Anderson, Emerging Technologies Librarian, Health Sciences Libraries, pfa@umich.edu © 2008 Regents of the University of Michigan. All rights reserved.
Slide 2: Why?  “Are social networks really worth it?”  “The web is better when it’s social”
Slide 3: Why?  Connection, communication, collaboration, consultation  Discuss & share information (articles, photos, videos, cases, data, methodologies)  Q&A, rapid response (sometimes), serendipitous discovery  Global, international connections & opportunities  Find employment & research opportunities  Emerging trends, topics, medications, treatments, insights in your field
Slide 4: Why?  Study partners for USMLE & board exams  Facilitate translational research - bench to bedside  Disease or behavior tracking in populations  Support groups, lifestyle change & behavior modification  Recruit research study & clinical trial candidates  Create online community for alumni, patrons, clients
Slide 5: Why? – Take Two  Efficiency possibilities  Build professional communities  Clinical  Research  Management  Build learning communities  Build sharing communities  Build community support through outreach
Slide 6: What makes an online social network?  Tech that supports  Sharing  Defining “your folks” (friends, groups)  Commenting, discussion, dialogue  Active community & individuals who use these features to support interaction and community building
Slide 7: Networking through social media  Who are your people?  Where is your conversation?     Youtube, Flickr, VoiceThread, ManyEyes. Blogs & Blogger Wikis: Wetpaint Twitter, SocialThing, FriendFeed
Slide 8: Networking through social media  Flickr example
Slide 9: Networking for networking  Popular social networking sites            myspace facebook opensocial livejournal xanga mycyberspace bebo orkut friendster Hi5 linkedin
Slide 10: Networking for networking  Make your own social network  Ning  free, popular >90,000 networks  ELGG - open source software  More social networking platforms:  TechCrunch White Label Social Networking Platforms Chart: http://www.techcrunch.com/wpcontent/wlsn_comparison_chart.html
Slide 11: Trends - Google Friends  Do it yourself social networking on your own web site or blog
Slide 12: Health networks - for doctors  Ozmosis  trust + intelligence + personalization  relationship building + knowledge sharing + real-time collaboration
Slide 13: Health networks - for doctors  Ozmosis - knowledge sharing
Slide 14: Health networks - for doctors  Sermo
Slide 15: Health networks - for doctors  SocialMD
Slide 16: Health networks - for nurses  American Nurses Association Nursing World
Slide 17: Health networks - for nurses  NurseLink
Slide 18: Health networks - for nurses  NaBloPoMo - Nurses United
Slide 19: Health networks - for students plus  Tiromed
Slide 20: Health networks - for students plus  DoctorsHangout
Slide 21: Health networks - for students  Student Dentist
Slide 22: Health networks - for librarians  Assessment for Health Sciences Libraries
Slide 23: Health networks - for librarians  Library 2.0: Medical and Health Science Libraries
Slide 24: Health networks - collaborating across bins  Within3
Slide 25: Health networks - others  Healthcare consumers  Other practitioners  Clinical managers and marketers  Researchers  Informaticians
Slide 26: Considerations       Who is allowed in? Security Privacy Openness / transparency Authority Underlying purpose or motives of founding persons or organization  Standards vary internationally for patient confidentiality guidelines  How active is the community  Effort required to make it useful and viable
Slide 27: Links — Social Media & Networks          Blogger: http://www.blogger.com Flickr: http://www.flickr.com FriendFeed: http://www.friendfeed.com ManyEyes: http://services.alphaworks.ibm.com/manyeyes/ SocialThing: http://socialthing.com Twitter: http://www.twitter.com VoiceThread: http://voicethread.com Wetpaint: http://www.wetpaint.com YouTube: http://www.youtube.com
Slide 28: Links - General Social NetWork Tools  Bebo: http://bebo.com  Facebook: http://www.facebook.com  Friendster: http://www.friendster.com  hi5: http://hi5.com  LinkedIn: http://www.linkedin.com  Livejournal: http://www.livejournal.com  MySpace: http://www.myspace.com  Orkut: http://www.orkut.com  Xanga: http://www.xanga.com
Slide 29: Links — Make Your Own  ELGG: http://elgg.org/  Google Friend Connect: http://www.google.com/friendconnect/  Google OpenSocial: http://code.google.com/ apis/opensocial  Ning: http://www.ning.com/  TechCrunch White Label Social Networking Platforms Chart: http://www.techcrunch.com/wpcontent/wlsn_comparison_chart.html
Slide 30: Links — Health & Medical  ANA NursingWorld: http://www.nursingworld.org  NurseLinkUP: http://nurselinkup.com  Ozmosis: http://www.ozmosis.com  Sermo: http://www.sermo.com  SocialMD: http://www.socialmd.com  TiroMED: http://www.tiromed.com  Within3: http://www.within3.com
Slide 31: Links – On Ning          Café Chronique: http://cafechronique.ning.com/ Chiro Connector: http://chiroconnector.ning.com/ ChiroShare: http://chirostop.ning.com/ Diabetes TalkFest: http://diabetestalkfest.ning.com/ Disability Resource Exchange: http://www.disabilityresourceexchange.com/ DoctorsHangout: http://doctorshangout.ning.com/ Epidermolysis Bullosa Friends: http://ebfriends.ning.com/ Fibromyalgia: http://fibromyalgia.ning.com/ Gastric Bypass: http://gastricbypass.ning.com/
Slide 32: Links - On Ning 2  Healthcare Marketing: http://healthcaremarketing.ning.com/  Healthcare with a Heart: http://healthcarewithaheart.ning.com/  Health Informatics Forum: http://healthinformaticsforum.ning.com/  Hospital Impact: http://hospitalimpact.ning.com/  Illness-Disability-Healthcare-Caregiver Ministry Network: http://illnessministry.ning.com/  iMed Exchange: http://imedexchange.ning.com/
Slide 33: Links - On Ning 3  Assessment for Health Sciences Libraries: http://libassess.ning.com/  Library 2.0: Medical and Health Science Libraries: http://library20.ning.com/group/medicalandhealthsci encelibraries  Medical Writing: http://medicalwriting.ning.com/  Meharry Medical College: Alumni: http://meharryalum.ning.com/  MLA 09: http://mla09.wetpaint.com/  My Irritable Bowel Syndrome: http://myirritablebowelsyndrome.com/
Slide 34: Links — On Ning 4  NaBloPoMo: Nurses United: http://nablopomo.ning.com/group/nursesunited  PlanetCancer: http://myplanetcancer.ning.com/  Research & Media: http://researchandmedia.ning.com/  Kosmix RightHealth: http://righthealth.ning.com/  Student Dentist: http://studentdentist.ning.com/  Tu Diabetes: http://tudiabetes.ning.com/
Slide 35: Want more?  http://davidrothman.net/2007/05/07/mo re-social-networks-for-clinicians/