Slide 1: Design Approaches
Adapting Content for mLearning
Slide 2: Intro
• Chad Udell • Solutions Architect - Float Learning • Blog at Visualrinse.com and FloatLearning.com
Slide 3: What we’re going to cover
• How to recognize how the user's context
affects design of the content content design and delivery
• What constraints certain contexts place on • How to effectively leverage your users' context
to produce effective learning
Slide 4: The worst case scenario
Slide 5: What’s wrong with that?
• No concept of the user experience • No curation • No guide for decisions • No context
Slide 6: A Primer on Context
• The Where, When and Why of Mobile • Setting (Physical and Social) • Time (Relative and Absolute) • Intent (Reason for Access)
Slide 7: Setting
• Differences between at
home and on the go client’s location
• At the office vs. at a • How does this change
what is important?
Slide 8: Time
• •
Relative Time
• • • •
Proximity to another event
Absolute Time 11:32AM, Wednesday June 3rd, 2010 Three days before New Year’s Day. 10PM Everyday
Slide 9: Intent
• What does the user
really want at this juncture?
• Difficult to infer • Use of device
sensors and usage history
Slide 11: Placing something in Context changes everything!
Slide 12: Should have checked the context before traveling
Slide 13: The perfect mLearning device?
Slide 14: Contains some useful information, mostly about towels.
Slide 15: Lets you know when there are three armed men inside the building
Slide 16: Check the controls
Slide 17: How do we start?
Slide 18: Draft the Personas
Slide 19: What’s in a Persona?
• Demographics • Goals • Tasks • Device Specifics • Connectivity • Tech Familiarity • More?
Slide 20: Use them!
A scene from a Yahoo! Session
Slide 21: Craft Use Cases
http://www.alistapart.com/articles/tamingscope/
Slide 22: Categories of Contextual Design
• System Aware • Network Aware • User Aware
Slide 23: System Aware
• Adapt to device-specific interaction techniques
(Touch vs. Multitouch vs. Cursor vs. Terminal)
• Different display on different screens (resolution) • Functionality specific to the delivery platform
Slide 24: Network Aware
• Account for differences in network access and
bandwidth - Wifi vs. 3/4G vs. EDGE
• Using local device storage when offline
Slide 25: User Aware
• Inferrals of intent • Personalize content based on usage history • Integrate social data • Provide varying levels of service and data access
Slide 26: So, let’s try it out.
Slide 27: Scenario #1
• A Technophobe Sales
Professional
• Needs access to
• Likes Talk Radio • Doesn’t mind calling
homebase
current whitepapers and soft skills training
• Has an older • Has an iPod
• May have long drives • May not always have
web access
smartphone, not always sure how to use it
Slide 28: Scenario #2
• Manager(s) for a
Construction company
• Has dozens of permits
and regulations to check the jobsite against
• Needs quick info on
the machine fleet
• Just got top of the line
Android phones
• Has some existing web
apps they use, not sure about how they work on the mobile
• Wants an “app for
that”
Slide 29: Scenario #3
• Company has a large
number of tech professionals on the road
• Users have a large
number of SKUs they have to know about
• Needs up to the
• Product bulletins come
out weekly, sometimes daily
minute info on jobsite conditions
• No single type of
phone
• A lot of employee
turnover
Slide 30: The only chance for assuring a successful contextual advertising system is merging it with top social networks like MySpace, Facebook, etc. where the system will better understand its users, their needs, search habits, likes and dislikes, and serve them perfect ads – ads that they will click on.
http://www.mangeorge.com/2008/08/contextual-advertising/
Slide 31: In Summary
• 3 types of context • These types require User Focused Design
approach
• System, Network and User aware applications
can all flow from these approaches technology
• User focused design works regardless of the
Slide 32: Questions?
http://floatlearning.com/blog
