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Slide 1: ==== ==== For More Information: http://4710922503jwhre2qmtxh60cpn.hop.clickbank.net ==== ==== Zappos Philosophy and How They Did It Rather than focus on short-term profits, they instead focused on maximizing the service they provided to their customers. They call this their WOW philosophy. They wanted every interaction with every customer, to result in the customer saying WOW. In addition to trying to WOW customers they also try to WOW employees, vendors and business partners. They focused their entire company around service. Customer service isn't a department at Zappos, it is the company. They developed a service culture where every employee plays a part in providing great legendary service. According to CEO Tony Hsieh the Zappos culture embodies many different elements. "It's about always looking for new ways to WOW everyone we come in contact with. It's about building relationships where we treat each other like family. It's about team work and having fun and not taking ourselves too seriously. It's about growth, both personal and professional. It's about achieving the impossible with fewer people. It's about openness, taking risk, and not being afraid to make mistakes. But most of all it's about having faith that if we do the right thing, then in the long run we will succeed and build something great." Zappos literally lives their 10 Core Values Deliver WOW Through Service Embrace and Drive Change Create Fun and A Little Weirdness Be Adventurous, Creative and Open-Minded Pursue Growth and Learning Build Open and Honest Relationships With Communications Build a Positive Team and Family Spirit Do More With Less Be Passionate and Determined Be Humble Unlike most companies, where core values are just a plaque on the wall, their core values play a hugh role in how they hire, train, and develop their employees and ultimately in their success. Customers become customers for life and the word spreads like wild fire, resulting in the least expensive and best form of advertising known to man "Word of Mouth", with plenty of unsolicited referrals and publicity that they didn't have to pay a dime for.
Slide 2: One of their favorite paraphrased quotes is: "People may not remember exactly what you did or what you said, but they will always remember how you made them feel" How does your company make people feel? What is your companies WOW factor? While all this might sound good in theory, the challenge is getting your entire company to develop a service culture and focus on delivering WOW service to everyone you come in contact with including employees and vendors as well as customer. Bill Glass has coached, consulted and held workshops with numerous business owners, CEO's and professionals on marketing, employee relations and creating a customer service philosophy and culture. He is a platinum expert author at EzineArticles.com and a certified business coach and an authorized marketing consultant. He can be reached at: bill@consultbillglass.com http://www.mastermindbusinessassociates.com Article Source: http://EzineArticles.com/?expert=Bill_F_Glass ==== ==== For More Information: http://4710922503jwhre2qmtxh60cpn.hop.clickbank.net ==== ====