Slide 1: The Hidden Power of Your Brand
Brand Equity & Brand Valuation
GROUP 4
ESCALO • ESPIRITU • GOMEZ • LABRADOR • LEE
Prepared MARKETING MANAGEMENT
AUGUST 6, 2010
and Presented by Group 02 SPFINACC B10 December 2, 2008
Slide 2: The Hidden Power of Your Brand
Brand Equity & Brand Valuation
What is a “brand?”
Brand Equity vs Brand Valuation
How can you make your brand work for you?
Prepared and Presented by Group 02 SPFINACC B10 December 2, 2008
Slide 3: Do you recognize any of these brands?
Slide 4: What is a “BRAND?”
SYMBOLS
ASSOCIATION S
EXPERIENCES
Slide 5: Brand EQUITY vs Brand VALUE
Intangible Asset Tangible Asset
Slide 6: How Can You Make Your Brand Work For You?
VALUE PROFITABILITY GROWTH RISK
FINANCIAL SIGNIFICANCE CONSUMERS SUPPLIERS STAFF INVESTORS
Slide 7: The Hidden Power of Your Brand
Brand Equity & Brand Valuation
GROUP 4
ESCALO • ESPIRITU • GOMEZ • LABRADOR • LEE
Prepared MARKETING MANAGEMENT
AUGUST 6, 2010
and Presented by Group 02 SPFINACC B10 December 2, 2008
