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Slide 1: Tips to Enhance Social Media Effectiveness with Facebook Analytics The growing popularity of Facebook has forced many businesses to focus on social media. Offering a completely new paradigm, Facebook can be used to measure interactive marketing, expand your reach, increase retention, and of course increase revenue. With Facebook and purpose-built analytics, the overall online effectiveness of an organization can be measured and tracked. Many brands and Facebook page owners are looking for more detailed analytics to depict how their pages are performing and where they stand compared to their competitors. Here’s what to keep in mind while examining how your page is performing. Optimize your traffic referrers It is critically important to optimize traffic referrers, as doing so can help optimize your advertising sources as well as your organic growth. By paying attention to the external traffic drivers to your page, you can get even better results. Check if followers are active It is always necessary to be aware if the followers or fans are actually active, especially if you are investing in a campaign to drive up the fans. This can be tracked with Facebook Insights, and if the results are not as they should be, it becomes necessary to look at what can be done to drive interaction and bring the right fans to the page. Create your own analytics page Although Facebook can tell you how fans are performing on your page using their own insights, to get an analysis that is far more in-depth, you can create your own analytics page. For instance, in order to know how your Facebook app is performing, you can implement an on-click tagging for a Facebook app that can depict the conversion rates, such as the amount of people that entered their email address as against the amount of people that landed on the page. Track against competitors Keeping track of your competition can help you understand what is working and what is not. By looking at the at the overall number of fans, you can determine the growth rate and see if a new promotion is working well for them in terms of driving numbers to Facebook. This can also help to ascertain how the fans are driven to your page. Analyze Insights on your page With Facebook Insights, you can track the Facebook analytics for your own website and see how content is being shared throughout the site. A lesser known feature in Facebook Insights is the ability to track analytics for your own website. This information can show you how your content is performing socially, and you can optimize it by seeing the type of content that is getting shared most and trying to replicate it. With efficient social media analytic tools it is possible to understand what keeps customers engaged and uncover the levers that can most impact revenues. It is therefore necessary to choose an easy-to-use visualization interface that provides both trending views and drill-down capabilities. The right solution can give you the insights to make faster, smarter operating decisions, even across huge amounts of social data.
Slide 2: Click here for more on social media analytics & Social Analytics.