Slide 11: sharing games news updates making publishing
Slide 14: • “Typical” social networks • Niche networks • Location-based
• Bookmarking • Micromedia • Documents
Slide 15: Imagine them as:
Your living address book...
... Or a public version of your email.
Slide 16: Imagine them as:
CV...
...meets professional address book...
...meets events tool.
Slide 17: Imagine them as:
A real time treasure hunt...
Slide 18: Imagine them as:
The notes you borrowed from your classmates
Slide 19: Imagine them as:
Digital post-its
Slide 20: Imagine them as:
Chatting to anyone you meet...
Slide 22: An API is an “application programming interface”. These allow different bits of software to interact with one another.
Extensions
Simple reworkings
Repurposed
Slide 24: Video 1, video 2 and responses http://oldspicevoicemail.com/ Agency: Wieden & Kennedy Fan videos
Slide 25: 1. PAID 2. OWNED 3. EARNED
Debut online during the Super Bowl this year Set up YouTube, Facebook and Twitter accounts First spot went viral. Since been viewed more than 20 million times on YouTube. Follow-up ad in June: 15 million views 186 clips produced responding to questions - searches for "Old Spice" on Google soared 2,000% The fastest growing online viral video campaign ever. 6.7 million views after 24 hours 23 million views after 36 hours
Slide 26: But remember:
1. Going viral has become the marketing cliché of the 21st Century 2. “Making advertising videos that consumers want to watch is, in truth, very, very difficult.” David
Hallerman
Slide 27: New store in Malmo; very little budget. Launched on Facebook…
Tags: Ed Hammerton
Slide 28: The rules:
• Randomly assigned to be a target or an assassin • Once in a match, messages appear on your mentions page (@ reply) • 5 hour window to respond • Issue an attack: @assassins_rome slice @target or @ assassins_rome poison @target
The game...
... But on Twitter
Total Assassinations: 261854
Slide 31: Leroy Stick, anonymous creator of @BPGlobalPR
Slide 32: General Electric
• Multinational company • 4th in the Fortune 100 • 5011 Twitter followers
Peter Serafinowicz
• UK based comedian • Nominated for Best Comedy Programme at the 2009 BAFTAs • 430,080 Twitter followers
Slide 35: The Institute of Practicing Advertisers on social media
Slide 36: Social media: The Conversation
Slide 37: Social media for corporations
Slide 38: CMO’s guide to the main social networks
Slide 39: Fortune 100 Companies on social media
Slide 40: Age distribution across social networks
Slide 41: • Mashable • TechCrunch • Digital Buzz Blog • Advertising Age • /cmostrategy/ • /digital/
