Slide 1: Jesus is a Brand of Jeans
Jean Kilbourne
Slide 2: Messages of Advertising
• Consumerism will solve your problems • Products will make you more attractive, cool, loveable • Products are better to you than humans • Human relationships are messy and complicated but products aren’t.
– Is this true?
Slide 3: Messages cont’d
• Humans grow up, grow old, grow fat and love goes cold. They move out and move on…but products don’t.
– Is that true?
• Seek your identity through acquiring products. • Transformation without sacrifice • Objectification/sexualization of humans/body parts
Slide 4: Messages cont’d
• Advertisements EXPLOIT human emotions and relationships between humans:
– Man/woman – Parent/children – Father/son/daughter
