Slide 1: Building Blog Readership
Jay Thompson PhoenixRealEstateGuy.com 480-235-4447
Slide 2: Introduction
• My name is Jay, and I have a blogging problem… • Designated Broker, Thompson’s Realty • Blogs I write or contribute to:
– – – – – – Phoenix Real Estate Guy Agent Genius Geek Estate Blog HomeGain Corporate Blog NAR Wisdom Arizona Real Estate Blogging Network
• Owner, RealtyTechHelp.com
Jay Thompson www.PhoenixRealEstateGuy.com
Slide 3: Attracting Readership Fundamentals
• Link out – liberally!!
– Fight the “but they will leave my site” urge. – Think outside the real estate box. – Don’t just link to “A-list” blogs. They are typically very nice guys, but simply can’t link back to everyone. – Read these posts:
• “Linkation, Linkation, Linkation” by Dustin Luther • “No Readers, No Comments, My Blog Must Suck” by Jay Thompson
Jay Thompson www.PhoenixRealEstateGuy.com
Slide 4: Attracting Readership Fundamentals
• Comment on other blogs
– Not just real estate blogs – diversify! – Leave your blog URL in the comment sign in, not the comment itself! – Add to the conversation – Don’t spam, ever. (no advertising, no additional links unless it is very pertinent to comment) – Subscribe to comments (if available – and add comment subscription to your blog if it’s not!)
• WP Plugin
Jay Thompson www.PhoenixRealEstateGuy.com
Slide 5: Attracting Readership Fundamentals
• Participate in Blog Carnivals
– Carnival of Real Estate (CoRE) – Consumer Focused Carnival of Real Estate – There are hundreds of Blog Carnivals
• Host a Blog Carnival
– CoRE host waiting length is lengthy. But hosts do drop out (often at last minute). – It’s a ton of work.
Jay Thompson www.PhoenixRealEstateGuy.com
Slide 6: SEO 101
• Search Engines will likely be your #1 source of traffic:
• Google will likely be your #1 Search Engine
Jay Thompson www.PhoenixRealEstateGuy.com
Slide 7: SEO 101
• For the love of Pete, write for your readers, NOT the search engines!
– “If you write it, they will come” – Google is smart. Don’t overstuff “key words” – You don’t need to say “Phoenix real estate” 15 times in one post.
• Post titles are important. But vary them for readability. • Limit “H1” tags on a page – this is typically your post titles. Some say only 1, I use 5 posts on home page. I’ve seen 30 – this is bad. • All in One SEO Pack plugin – allows you to add descriptions to each post. Not index archives. • Limit tags and categories. Watch “tag bloat”. • Good SEO 101 Sources:
– Bloggers Guide to SEO – Online Real Estate Marketing Guide
Jay Thompson www.PhoenixRealEstateGuy.com
Slide 8: Questions & Answers
Jay Thompson www.PhoenixRealEstateGuy.com
Slide 9: A Few Good Blogs
• • • • • • • • • • • Phoenix Real Estate Guy: http://www.PhoenixRealEstateGuy.com Phoenix Real Estate Home (Brokerage Group Blog): http://PhoenixRealEstateHome.com Agent Genius: http://AgentGenius.com AZ Mortgage Guru: http://www.AZMortgageGuru.com CopyBlogger: http://copyblogger.com/ The Butterworth Group: http://www.butterhomes.com/blog/ ProBlogger: http://www.problogger.net/ Future of Real Estate Marketing: http://www.futureofrealestatemarketing.com/ Inman News: http://www.Inman.com & Inman Blog Network http://www.inman.com/blog-network Internet Real Estate Success: http://internetrealestatesuccess.com/ A single property “blogsite”: http://TatumAndShea.com
Jay Thompson www.PhoenixRealEstateGuy.com
