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Slide 1: How To Know What People Think About Your Physical Therapy Business Using
Slide 2: What Is Google Alerts? • Google Alerts is a content monitoring service, offered by the search engine company Google, that automatically notifies users when new content from news, web, blogs, video and/or discussion groups matches a set of search terms selected by the user and stored by the Google Alerts service. Source - http://en.wikipedia.org/wiki/Google_Alerts
Slide 3: How Do You Setup A Google Alert? Visit http://www.google.com/alerts Then enter the names of the following: • • • • • • Your Name Your Blog And Website Names Names of your physical therapy business ( i.e private practice, continuing education course, product, services, etc) Keyword phrases relevant to your physical therapy business. Names of competing companies relevant to your products or services. Names of subject matter experts in your niche. When the words you enter into Google alerts are referenced in an article, blog post or anywhere online, you will immediately be notified via email with a link to the corresponding web page.
Slide 5: What Do You Do With The Incoming Google Alerts? • Get the latest news and relevant information related to your physical therapy business. • Engage in websites where people maybe discussing your product, service, or continuing education course. • Position yourself as an informed expert as the latest trends emerge in your particular area of interest. • Gather market data and intelligence to position your company ahead of your competitors. • Protect and manage your brand image.
Slide 6: In Summary Google Alerts Help You To • Know what people are saying about your physical therapy business online. • Know who is linking to your blog or website. • Keep informed of events and latest trends in your area of interest. • Protect your brand image and identity. • Expand your knowledge base. Be viewed as an expert when new information in your area of interest becomes readily available online.
Slide 7: Want More In Depth Training To Increase Your Presence Online? You Will Learn The Following •Search Engine Optimization •How To Setup And Promote A Blog •Social Media •Email Marketing •How To Use Online Paid Advertising Or PPC ( Pay Per Click ) •Live Webinar Workshops •Free ebooks And Tools To Help You Promote Your Business Click Here To Learn More