Hide Notes 

Slide 1: Mark Susanek 6341 Smith Road Brook Park, OH 44142 •••• (216) 536-7435 m_susanek@hotmail.com Marketing | Brand Management Top performer with over 7 years of success assisting in driving dramatic increases in revenues, awareness and market share  Practiced in crafting and implementing brand building, product positioning and lead generation campaigns that include consumer messaging, promotions, events, online and offline strategies.  Highly analytical with proficiency in analyzing targeted market segments, brand performance indicators,   market and trend analysis to develop multi-year roadmaps. Recognized for strong written and verbal skills in communicating insights. Well-versed in working with sales reps, creating marketing strategies and plans to incorporate customer insights to drive total sales and profits. Equally strong in supporting strategic alliances through joint marketing and promotional campaigns. CORE COMPETENCIES Market Development Market Analysis and Research New Market Identification Product and Brand Strategy Sales Materials Creation Competitive Analysis Strategic Relationship Building Channel Management Distribution Channels Support Project Management Market Segmentation New Product Launches Tradeshow & Event Marketing Strategic Product Plans Push/Pull Strategies Professional Experience AMERICAN MARKETING ASSOCIATION, Cleveland, OH, 2010 Largest marketing association in North America, comprised of over 30,000 professionals. Assistant Programming Director, (6/10–present) Volunteer position within the Cleveland chapter of the American Marketing Association. Assists the Programming committee with planning and implementing all programming events, monthly educational dinners, marketing mixers, event announcements and pre-event emails. FOMO PRODUCTS, INC., Norton, OH, 2006–2009 $25M chemical manufacturer of Handi brand pressurized polyurethane foam products, distributed globally through professional distributors and private labeled through big box retailers for industrial and consumer outlets. Hired as Brand Coordinator and quickly earned promotions to Marketing Product Coordinator and Marketing/Sales Development Coordinator. Marketing / Sales Development Coordinator, (8/08–10/09) Hand-picked to drive marketing and sales enhancement strategies for new and existing market segments. Charged to analyze and improve marketing and sales effectiveness for $2M Specialty Tools & Fasteners market segment through direct marketing, tradeshows, promotions, communication strategies, product demonstrations, sales and product trainings. Additionally responsible for revitalizing company involvement with major trade associations including STAFDA, Evergreen Marketing, Sphere 1 and NEMEON. • • • • • Analyzed and created three-year roadmap for $2M Specialty Tools & Fasteners market. Drove development of market segment through product demonstrations, direct marketing, tradeshows, promotions, communication strategies, sales and product trainings. Achieved sales growth of 11% (or 20% above national average) from Q2 to Q3 2009. Forged partnership with Evergreen Marketing trade association that secured a training slot for Fomo Products on Evergreen's Web site, greatly increasing brand awareness among distributors. Developed five-year report that analyzed company's product mix and sales of each territory, detailing areas for improvement, including market positioning and sales force performance. Collaborated with sales teams to improve product training/sales techniques and gain competitive advantage by adhering to brand and product positioning.
Slide 2: Dramatically increased manufacturer rep sales 1550% (from $1,300 to $20,000) in eight months. Mark Susanek m_susanek@hotmail.com  (216) 536-7435  Page 2 Marketing Product Coordinator, Application & Market Development, (9/07–8/08) Coordinated and managed market research activities to create new revenue streams and brand awareness for polyurethane product line. Worked with team leaders to identify major/minor market segment opportunities, brand positioning, promotions, product mix and product strategies. Prepared senior management product reports. Managed marketing intern. • Contributed to a 13-item product line expansion and launch through product communications, package design, product launch testing, advertising and promotions. Significantly increased brand awareness and sales of Handi-Stick® polyurethane adhesive by developing new segment through promotional campaigns, tradeshows and direct marketing. Initiated relationship with the Insulated Concrete Form Association (ICFA) that resulted in phenomenal product publicity and branding as one of the top ancillary products for construction in the ICFA trade magazine. • • • Coordinated all aspects of the marketing mix including communications, promotions, advertising, public relations, sales programs and consumer awareness. Prepared comprehensive market analysis to identify and establish market opportunities, evaluate competitive pricing, determine marketing strategies and enhance product quality. Compiled a three-phase marketing report that outlined/forecasted sales performance, identified product mix and trends and recommended an action plan to build stronger brand strategies. Developed and communicated promotional strategies to support successful product launch, packaging, advertisements and direct marketing campaigns. Brand Coordinator, (6/06–9/07) Ensured effective brand integrity for company product line and marketing strategies to increase packaging image and brand identification. Worked with team in developing product packaging, marketing collateral, Web content and training materials. • Collaborated on the redesign and layout of marketing communications, including sell sheets and brochure inserts, to ensure brand integrity and design consistency of final pieces. Created brand visibility with targeted customers by determining and executing optimal communication channels through classical push/pull marketing strategies, including tradeshow promotions, trade publications, direct mail campaigns, press releases and advertisements. • SPOONER, INC., Lakewood, OH, 2002–2006 Leader in proactive claims management solutions for workers' compensation and self-insured disability. Actuarial Analyst, (7/04–6/06) Developed actuarial program reviews to control risk and settled 100+ workers compensation claims, saving clients $1M in premiums. Client Services Manager, (7/03–7/04) Acted as client liaison, providing program recommendations, resolving customer service issues and building trust with company clients. Improved customer satisfaction to increase company profitability. Marketing Analyst, (6/02–7/03) Developed newly-created position that served as the hub for all marketing activities, including market research and analysis, direct mail campaigns, customer events, promotional materials and newsletter. FIFTH THIRD BANK, Cleveland, OH, 2002 United States regional banking corporation headquartered in Cincinnati, Ohio. Marketing Intern, (2/02–6/02) Supported Marketing Department by developing promotional materials/signage and evaluating and maintaining product performance data. Education | Affiliations Bachelor of Business Administration in Marketing, Kent State University, Kent, OH, 2000
Slide 3: American Marketing Association, Cleveland Chapter, Member ••••