Slide 1: Should investment and financial firms incorporate social media into their businesses? Can you imagine a JP Morgan Facebook profile open to other Facebook users to leave their comments, especially in a time like the one we are in with many who have lost their homes to Chase? If financial firms want to get involved in the social networking scene they must limit the types of communications and posts they allow on their profiles. For example. Chipotle (which is not a financial firm but will suffice to make my point), has a Facebook profile that consumers can post their comments on. Recently, one of their managers ran over a cat and was insensitive about it on her Facebook status. This manager had a link to her employer, Chipotle, and this caused thousands of Facebook users to leave negative comments on Chipotle's profile criticizing the company for hiring "animal killers" and urging consumers to boycott Chipotle. Undeniably, Chipotle may have lost some passionate animal lovers as customers due to it's manager's actions and subsequently from the negative posts on Chipotle's profile that were available for everyone to read. Social media can make anyone a social influencer. A Facebook or Twitter member can post positive or negative comments about a firm and influence consumer behavior if enough people read his/her post. Currently, JP Morgan Chase is on Facebook as an "Interest" that other members can "Like" and the page has some information about the firm. It does not allow members to post comments, which, effectively keeps Chase safe from negative marketing. But as widespread and "free" as the internet is, it is impossible to keep your firm from suffering negative influences. Whether or not financial firms get involved in social media, they already are by word of mouth influence via their current customers who do engage in blogging, posting reviews, etc. on different social networks. You can Twitter Chase right now and find millions of users who have posted about Chase's current lawsuit.
The best way to influence consumer behavior is to effectively market to them by having something they are interested in. Please consider visiting Wagma's personal blog for upcoming developments
Article Source: http://EzineArticles.com/?expert=Wagma_Mohammadi
Slide 2: ==== ==== This article presented to you by : www.honestguide4u.com/fb-influence ==== ====
