Hide Notes 

Slide 1: Top 10 Tips: Email Marketing by @TamaraGielen
Slide 2: Tamara WHO?
Slide 3: What I learned about SEO yesterday • • • • “Social will kill SEO” SEO isn’t sexy Quality content is key Spam makes SEO look bad • Hiring good SEOs is hard • SEO is not rocket science • It’s hard to explain to people what you do • There are not enough women in this industry (my observation)
Slide 4: Now replace SEO with EMAIL • • • • Social will kill EMAIL EMAIL isn’t sexy Quality content is key Spam makes EMAIL look bad • Hiring good EMs is hard • EMAIL is not rocket science • It’s hard to explain to people what you do • There are not enough women in our industry
Slide 5: What I also learned is this… SEOs are constantly looking for ways to: • Distribute/market their content • To understand your users/visitors • Get m.o.r.e. links
Slide 6: With that in mind, here’s how email can help SEO
Slide 7: Email is the #1 method for sharing content on the internet
Slide 8: Tip #1 Make friends with your email marketing colleagues – they own the list!
Slide 9: Tip #2 Make capturing email addresses your top priority
Slide 10: Tip #3 Identify social media users and influencers
Slide 12: Tip #4 Target social media users with exclusive content and ask them to share it
Slide 13: Tip #5 Publish your newsletter to Twitter & Facebook
Slide 14: Tip #6 Provide a newsletter archive either on your website, or on an outside domain
Slide 15: Tip #7 Use email surveys and analytics to get a better understanding of your users
Slide 16: Tip #8 Email will help you convert visitors through abandoned search & shopping cart emails
Slide 17: Tip #9 Email will help you increase conversion Email subscribers consistently have a higher LTV
Slide 18: Tip #10 Upper management doesn’t care about how many links you generated
Slide 19: Questions? tamara@tamaragielen.com +32 477 666 930 www.tamaragielen.com blog: www.b2bemailmarketing.com