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Slide 1: E Jayashree Kurup Head Content & Research
Slide 2:      Why magicbricks.com Data Speak – Why Technology Developer Survey What consumers want Conclusion
Slide 3:   It is the interface between consumers and developers When surveyed: ◦ Developers want technology to counter the manpower & labour crunch ◦ Consumers want technology that will meet their standards and lifestyle needs ◦ Manpower needs to see a career path in real estate industry
Slide 4:  Tech company in the fragmented Real Estate sector • Privy to : A Bird’s Eye View • Captures : Visible consumer nuances  Develops Indices • Market Pointers • Capturing Industry-Consumer sentiment  Knowledge Partner to Housing & Real Estate industry
Slide 5:  How can our Data give a Boost to Housing & Real Estate industry? How can we Collaborate? Lets “Enhance this Ecosystem”  
Slide 6:  67% of employers report skills shortage in the Managerial Cadres in the construction industry Crisis at Mid-management and Supervisory levels Fewer companies prefer hiring Fresh Graduates   Source: TimesJobs.com
Slide 8: • Problem • Impact – Retention of existing talent – Ageing workforce – Talent crunch at Junior level – Increased operating cost – Miss project deadline – Increased workload for staff – Outsource workforce – Loss in business
Slide 9:    Workforce will remain the same Workforce will decrease Workforce will increase Whatever the outcome, without Technology a crisis is imminent! 39% 32% 29%
Slide 10:  Application-based Education through ◦ Increased Industr y & Academia Alliances 35% ◦ Emphasis on Internship Programmes 20% ◦ PG Certified Training Courses 19% ◦ Contemporary University C our ses
Slide 11:  Mumbai ◦ Niranjan Hir anandani “There was a time when if I had to employ 1,000 labourers, I had 5,000 applicants. Today If I need 1,000 labourers, I get only about 200 applicants.”
Slide 12:  Mumbai ◦ Rajnikant Ajmer a “Labour availability is increasingly scarce, especially because of large scale projects like CWG and NREGA”
Slide 13:  Mumbai hallenges are ◦ Rajnikant Ajmer a elevision exposure leads to higher expectation among labour force onstruction industry is the last choice for trained manpower echnologically we are much behind the world; aterial - strike on sand, steel prices going up; cement manufacturers creating artificial supplies - all these result in delays.
Slide 14:  Bangalore ◦ Ramani Sas tri “Nobody has given thought to the capital expenditure. All developers are using solar panels as a means to an end – to get the available green incentive.”
Slide 15:  Bangalore ◦ Sushil Mantri “I think it is a criminal waste to use solar for heating water. It makes sense to use it for lighting common areas etc. Especially in the night time when you don’t need that intensity.”
Slide 16:  Over 60% developers agree that there is acute shortage of technology Most vote for large-scale developments as the ideal format for residential units– ◦ Integrated Townships ◦ Special Residential Zones 57% 42%  The need for technology is even more if these formats are to be replicated…
Slide 17: Indian developers go easy on technology in housing projects because :
Slide 18:       Land is fragmented in India Smaller phases with fewer units Weak access to capital Materials supply Labour shortages Slow sanctions
Slide 19: What measures need to be taken for Cap acity Build in g?
Slide 20:  Consumer Wants ◦ ◦ ◦ ◦ ◦ Residential districts – scale, maintenance, lifestyle Speedy delivery – not over a year from booking Multi-storey buildings Power & water efficient devices Effective waste recycling  Need of the hour ◦ TECHNOLOGY INFUSION
Slide 21: Which of the following technologies is important before you buy a house?
Slide 22:  Writing is on the wall ◦ Appr enticeship Cr edits at Student Level ◦ Creating Training Oppor tunities for construction services like operating machinery, plumbing, carpentry etc. to offer them as a career path ◦ Speed-up construction processes with Technology Infusion