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Affiliate Marketing 



Affiliate Marketing

 

 
 
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Published:  December 20, 2009
 
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Slide 1: 
 With the recent advances in technology, the “American dream” has transformed from thoughts of white picket fences and a well-paying nine to five job into the idea of having a lucrative, work-from-home and make-money-while-you-sleep type career. You make your own hours and have yourself as a boss! That’s the dream of today. Most people think that just because you’re able to do it home and at your own computer means it’s going to be from WEEK 2 f 10 : 
[Author
Name]
y t hAi nfgi
lYi aotue

NMeaerdk
eTtoi 
nKgn
 o w1
 T
o 
 S t a r t 
 Ever [Type
the
abstract
of
the
document
here.
The
abstract
is
typically
a
short
summary
of
the
contents
of
 the
document.]
 Promoting
Products
And
 Become
A
Top
Earning
Affiliate

Slide 2: WELCOME… Here
we
go!
It’s
week
two
of
my
12
week
Internet
marketing
course.
As
I
said
before,
last
week
was
 sort
of
a
“diet”
version.
We
started
off
simple
and
I
introduced
you
to
some
basic
concepts.
But
I
also
 gave
you
a
lot
of
homework
–
very
important
homework.
Hopefully
you
were
able
to
follow
through
 with
the
action
plan
and
square
away
the
less
glamorous,
but
critical
pieces
of
your
business
(like
 speaking
with
an
accountant,
lawyer
and
perhaps
creating
an
organization
through
a
site
like
 LegalZoom.)
This
will
lay
a
solid
foundation
for
your
Internet
marketing
future.
This
week
we
will
be
 looking
more
closely
at
affiliate
marketing,
including
terminology,
site
ideas
and
methods
for
 generating
affiliate
sales.
Let’s
get
started…
 What Is Affiliate Marketing? If
you
are
just
starting
out
in
Internet
marketing,
I’m
sure
that
you
have
heard
of
the
term
“affiliate
 marketing”.
There
is
a
good
chance
that
you
have
also
heard
that
affiliate
marketing
is
creating
a
new
 generation
of
Internet
millionaires
and
you’d
like
to
be
part
of
the
action.
But
you
may
be
asking
 yourself,
“What
exactly
is
affiliate
marketing?”
 By
definition,
affiliate
marketing
is
the
Internet
marketing
practice
in
which
a
business
rewards
you
 (its
affiliate)
for
each
visitor
or
customer
brought
about
by
your
marketing
efforts.
 Think
of
it
like
this
–
you
are
essentially
the
sales
person
for
a
company
or
product.
When
you
 produce
the
results
a
company
is
looking
for
(whether
it
is
acquiring
email
addresses
or
making
a
 sale),
you
will
be
paid
accordingly.
 So
what
sorts
of
companies
have
 affiliate
programs?
Nearly
every
major
 brand
and
company
has
an
affiliate
 marketing
program
that
you
can
join.
 From
personal
services
like
dating
sites
 and
virtual
products
like
eBooks
to
 informational
products
like
 subscription
sites
and
physical
goods
 like
shoes
–
affiliate
marketing
allows
 you
to
promote
and
sell
a
wide
variety
 of
goods.

 Affiliate
programs
produce
such
great
 results
for
both
merchants
(companies
 who
offer
you
commission)
and
 publishers
(people
like
you
who
are
 providing
affiliate
offers)
that
they
are
 the
most
prominent
marketing
method
 found
online
and
are
not
going
anywhere
soon.
Slide 3: Spot An Affiliate Site… Even
if
you
may
be
new
to
the
concept
of
affiliate
marketing,
I
can
guarantee
that
you
have
visited
an
 affiliate
site!
Affiliate
sites
can
be
found
all
over
the
Internet,
including:
 • • Paid
Search
Results
 Organic
Search
Results
 Paid
search
results
are
identified
as
the
“Sponsored
Results”
regions
on
major
search
engines
such
as
 Yahoo,
Google
and
MSN.

Often
times
affiliates
utilize
paid
searches
to
drive
targeted
traffic
to
their
 website.
However,
they
must
pay
for
each
click
their
ad
receives
–
whether
or
not
that
person
 purchases
something
from
their
site.
Check
out
some
examples
of
paid
search
results
below.
 
 
 Why
would
an
affiliate
promote
an
affiliate
offer
through
paid
listings?
The
affiliate
takes
this
 approach
because
they
believe
that
the
affiliate
commissions
they
will
earn
will
exceed
the
cost
to
run
 the
advertisements.
As
an
affiliate,
it
is
your
responsibility
that
you
completely
understand
the
terms
 of
agreement
set
up
by
the
merchants
you
promote.
Some
companies,
for
instance,
do
not
allow
you
 to
drive
traffic
through
paid
listings
by
bidding
on
particular
terms
(often
because
they
run
their
own
 direct
pay
per
click
campaigns).
 Want
to
see
an
example
of
an
affiliate
site
utilizing
this
method?
Let’s
say
you
are
interested
in
 building
a
doghouse.
You
head
to
Google
and
search
“how
to
build
a
doghouse”.
In
the
paid
results
 you
see
an
advertisement
for
the
site
www.doghouseplansonline.com.


Slide 4: 
 Wow!
This
site
looks
great.
It
offers
step‐by‐step
plans
for
building
a
doghouse
and
an
instructional
 video…just
what
we
were
looking
for.
The
long
sales
letter,
in
depth
product
information
and
lack
of
 other
free
information
tips
us
off
that
this
is
an
affiliate
site.
Let’s
say
we
decide
to
purchase
this
 course.
Guess
what?
This
affiliate
will
get
a
slice
of
the
action
too
and
a
nice
payout.
(In
fact,
 informational
products
provide
some
of
the
best
affiliate
payouts
available.)
If
the
affiliate
is
paid
$20
 for
the
sale
and
it
only
cost
him
$.50
for
our
click
–
then
he
has
just
profited
$19.50.
Remember,
 however,
that
paid
advertising
costs
can
quickly
rise
and
not
every
visitor
will
convert
into
a
sale.
 (Although
I
will
focus
in‐depth
on
pay
per
click
marketing
in
one
of
the
upcoming
guides,
you
can
find
 some
of
my
previous
posts
about
PPC,
like
my
$10k
PPC
experiment,
right
here:
 http://tinyurl.com/nntb3,
http://tinyurl.com/33tetf.)
 Although
many
affiliates
generate
instant
traffic
through
paid
advertising,
other
affiliates
choose
to
 focus
on
generating
traffic
the
free
way
–
through
natural
(or
“organic)
SERPS
(or
“search
engine
 results
pages”).
Although
your
traffic
is
free,
rising
in
the
search
engine
rankings
takes
a
lot
of
work
 and
dedication
(that’s
where
the
ShoeMoney
Tools
come
in).

Slide 5: Based
upon
factors
such
as
your
site’s
description,
content
and
incoming
links,
the
search
engines
try
 to
determine
which
sites
are
most
relevant
to
the
user’s
search
query.

 Search
for
“dating
blogs”
and
you
will
come
upon
tons
of
sites,
just
like
 www.onlinedatingnewsblog.com.
Not
only
does
this
site
provide
you
with
“advice
and
tips
for
dating
 and
relationships”,
but
it
also
disguises
some
of
its
affiliate
offers
in
its
contents.
For
instance,
look
at
 the
first
blog
entry
in
the
picture
below.

 
 The
blog’s
author
has
informed
the
readers
of
an
upcoming
“Free
Communication
Weekend”
offered
 by
eHarmony.
Readers
who
find
this
information
useful
may
very
well
click
on
the
author’s
affiliate
 link
and
register
for
an
eHarmony
subscription.
Through
the
affiliate
link
and
the
cookies
registered
 in
the
visitor’s
browser,
eHarmony
will
be
able
to
track
where
the
new
user
has
come
from
and
which
 affiliate
to
give
credit
to.
It’s
a
win‐win‐win
situation.
The
reader
has
found
useful
information.
The
 company
has
acquired
a
qualified
customer
and
the
blog’s
author
has
been
rewarded
with
a
nice
 payout.

So
you
have
seen
an
affiliate
site
before,
haven’t
you?

 Common Questions… They
always
say
it,
but
there
really
is
no
such
thing
as
a
stupid
question.
And
now
that
you
know
a
 little
more
about
the
general
concept
of
affiliate
marketing
and
the
different
ways
that
affiliate
sites
 appear,
there’s
a
good
chance
a
few
questions
have
popped
up.

Slide 6: Where
will
I
store
the
products
that
I
promote
and
sell?
 You
won’t
have
to!
99%
of
the
time,
the
merchants
will
handle
the
all
of
the
products
you
are
 promoting
including
the
product,
shipping,
billing
and
customer
service.
You
are
only
responsible
for
 driving
quality
traffic.

 How
much
does
it
cost
to
promote
products?
 Zero.
Nothing.
Nada.
Okay,
well
I
wouldn’t
go
that
far.
But
signing
up
for
an
affiliate
program
is
FREE.
 And
you
can
easily
start
your
affiliate
business
by
investing
in
a
domain
through
someone
like
 GoDaddy
(for
about
$10).
Domain
hosting
will
cost
another
$3
to
$10
per
month.
Plenty
of
free
 website
templates
exist
so
you
should
be
able
to
get
started
right
away.
There
are
also
a
variety
of
 free
marketing
methods
that
you
can
implement
in
the
beginning.
The
more
tasks
you
outsource,
 however,
will
increase
your
costs.

 Are
that
many
products
available
to
promote?
 Yes!
In
fact,
many
newbies
have
a
hard
time
focusing
on
what
to
promote
because
there
are
so
many
 options.
Better
yet,
there
are
so
many
companies,
products
and
niches
to
promote
that
you
don’t
need
 to
put
all
of
your
affiliate
marketing
eggs
in
one
basket.
Although
I
want
you
to
focus
on
one
site
 during
this
course,
I
advise
you
to
create
multiple
websites
over
the
course
of
time
so
you
have
plenty
 of
revenue
streams.
 How
am
I
credited
for
a
sale?
 After
a
user
has
clicked
on
one
of
your
affiliate
links,
a
“cookie”
has
been
placed
on
your
visitor’s
 Internet
browser.
This
helps
merchants
and
affiliate
companies
track
the
sales
you
generate,
and
also
 gives
you
credit
for
a
sale
if
a
user
returns
to
the
site
at
a
later
time
to
make
a
purchase
(usually
 within
30
days).

 As
an
affiliate,
how
long
do
I
get
credit
for
referring
people
to
a
merchant?
 This
really
varies
offer
to
offer.
Some
merchants
like
Amazon.com
only
give
you
a
credit
if
the
 purchase
is
made
within
24
hours
of
clicking
on
your
affiliate
link.
Other
affiliate
programs
like
eBay
 have
cookies
that
do
not
expire
for
120
days.
This
means
if
you
refer
someone
to
eBay
that
does
a
lot
 of
commerce
–
you
will
get
paid
big
time
over
the
course
of
those
4
months.
On
average,
however,
 most
cookies
are
set
to
expire
after
1
month.
 Shoe,
I
hear
the
term
‘scrubbing
leads’
all
the
time.
What
does
it
mean?
 Well,
“scrubbing
leads”
actually
refers
to
the
term
“cleaning
the
leads.”
This
takes
place
when
an
 affiliate
company
or
merchant
does
not
count
some
of
the
leads
you
have
generated
from
either
 international
people
or
certain
types
of
promotions.
 Lead
shaving,
however,
is
the
dark
side
of
affiliate
marketing
and
takes
place
when
an
affiliate
 network
or
merchant
straight
up
steals
from
you.
Where
you
will
see
it
is
when
you
run
the
exact
 same
offer
with
the
exact
same
payouts
and
one
affiliate
network
consistently
seems
to
pay
you
less.
 Fortunately
the
problem
today
is
not
nearly
as
bad
as
it
once
was,
but
it’s
still
there
since
affiliate
 companies
are
becoming
more
transparent
with
their
tracking
tools
and
statistics.

 

Slide 7: Intro To Affiliate Networks So
I’ve
already
mentioned
affiliate
companies
and
networks
a
few
times,
but
how
do
they
fit
into
the
 whole
mix?
Well,
affiliate
networks
are
the
major
companies
responsible
for
bringing
together
and
 facilitating
the
relationships
between
merchants
and
publishers.
Affiliate
networks
help
merchants
 and
brands
develop
affiliate
programs,
advertisements
and
payout
pricing.
After
they’ve
worked
out
a
 deal
with
the
merchant,
affiliate
companies
turn
around
and
provide
affiliates
like
yourself
with
 offers
you
can
promote.
Affiliate
networks
also
provide
affiliates
with
support,
tracking
tools
and
 they’ll
be
responsible
for
sending
you
those
big
checks
you
hope
to
start
earning!
 Hundreds
of
affiliate
networks
exist
and
you
may
be
tempted
to
signup
for
the
first
one
you
see.
But
 before
doing
so,
evaluate
these
factors
to
determine
if
a
particular
affiliate
network
is
for
you.

 • • • Policies
–
Are
service,
sales
and
payment
terms
easily
understandable?
 Knowledge
Base
–
Is
there
an
FAQ
area
that
will
help
answer
affiliate
questions
you
may
 have?
Do
they
also
have
beginner’s
guides
for
affiliates?
 Affiliate
Managers
–
Does
the
affiliate
company
have
responsive
affiliate
managers
and
real
 people
on
the
other
end
of
the
phone
who
will
answer
your
questions
and
provide
you
with
 special
offers?
 Social
Proof
–
Have
you
heard
people
in
other
affiliate
forums
talking
highly
about
particular
 companies?
Or
is
this
affiliate
company
not
even
on
the
map?
 • There
are
so
many
different
types
of
programs
out
there
that
it
can
be
quite
overwhelming
when
it
 comes
to
choosing
what
is
best
for
you.
Also,
as
with
most
things
in
affiliate
marketing
there
is
no
key
 formula
for
success.
The
best
thing
is
to
experiment
with
different
ones
and
find
which
one
converts
 best
for
you.
Below
are
a
few
general
rules
that
you
should
follow:
 • • • If
you
have
a
very
targeted
audience,
CPA
(Cost
Per
Action)
programs
will
probably
work
best
 for
you.
(Cost
per
action
means
that
you
will
be
paid
every
time
you
drive
someone
to
 perform
the
merchant’s
predefined
goal
action,
whether
that
is
entering
an
email
address
or
 purchasing
a
product.)
Since
you
already
have
a
known
demographic
to
whom
you
are
 showing
your
site,
it
will
be
easy
to
find
high
conversion
programs
to
complement
your
site
 theme.
 Sites
with
low
traffic
levels
will
have
a
hard
time
trying
to
earn
money
off
of
pay
per
 impression
or
pay
per
click
programs;
these
programs
rely
on
high
traffic
levels.
If
you
don't
 have
high
traffic,
they
won't
be
very
successful.
 If
you
are
just
starting
out,
it
is
very
difficult
to
find
advertisers
on
your
own.
The
best
thing
to
 do
is
to
go
thru
an
affiliate
network
that
acts
like
a
broker
or
liaison
between
you
and
the
 advertisers.
 With
a
wide
variety
of
affiliate
companies
each
with
their
own
unique
specialty,
you’ll
be
sure
to
find
 a
few
companies
you
are
quite
comfortable
with.
However,
here
are
some
of
the
following
affiliate

Slide 8: networks
that
I
recommend
for
people
who
are
just
starting
out,
as
they
are
some
of
the
major
 players
in
the
game.
They
are
honest,
reliable
and
have
been
around
for
a
long
time.
They
include:
 First
Tier
Affiliate
Networks:
 • • • • • Azoogle
Ads
 Affiliate.com
 Commission
Junction
 Neverblue
Ads
 RocketProfit.com

 If
you
are
rocking
it
in
a
niche
like
the
mobile
space
or
dating,
then
these
networks
will
give
you
the
 best
payouts.
However,
I
have
to
warn
you
that
some
of
these
networks
may
be
hard
to
get
into.
You
 have
to
have
an
established
site.
I
also
refer
to
them
as
first
tier
affiliate
networks
because
they
can
 give
you
the
highest
payouts
in
the
industry.


 Electronic
Product
Networks:
 • ClickBank
 • ShareASale
 ClickBank
and
ShareASale
are
the
places
for
electronic
informational
products.
No
matter
what
your
 niche,
it’s
likely
you
will
find
a
“how
to”
eBook
that
you
can
become
an
affiliate
for
and
promote.
They
 provide
great
opportunities
for
you
to
play
the
role
of
both
merchant
and
affiliate.
Is
there
a
hot
topic
 out
there
that
you
have
knowledge
about?
Write
about
it
and
put
it
in
their
marketplace
and
watch
as
 affiliates
sell
it
for
you.
 Navigating Your Affiliate Account
 Signing
up
for
an
affiliate
account
with
these
or
any
other
reputable
networks
is
pretty
simple.
Just
 head
to
their
site
and
create
a
free
account.
Complete
the
required
forms
(should
take
only
a
minute)
 and
submit
the
information.
You
will
then
be
provided
with
your
account
information
and
you
can
 begin
promoting
network
offers.
 As
you
navigate
through
the
information
and
browse
all
of
the
offers
available
for
you
to
promote,
it’s
 good
to
point
out
that
you
should
not
be
fooled
by
higher
payouts.
You
must
also
analyze
click
thru
 rates,
click
to
lead
conversion
ratio
(do
most
of
the
clicks
turn
into
sales?)
and
most
importantly,
 whether
or
not
the
ad's
target
audience
is
the
same
as
that
of
your
site.
 The
best
advice
I
can
give
you
is
to
run
a
small
test
on
multiple
offers.
Then
let
the
numbers
speak
for
 themselves.
This
can
be
frustrating
if
you’re
just
starting
out,
but
I
will
be
offering
you
a
variety
of
 PPC
Search
Engine
coupon
codes
in
Week
4
of
this
course.

That
will
provide
you
with
a
great
 opportunity
to
test
various
affiliate
offers.

Slide 9: The
bottom
line
is
that
the
money
will
speak
for
itself.
You
can
try
anything
and
if
it
doesn’t
make
the
 money
as
promised
‐
switch
back.
Analytics
are
your
friend
and
really
there
is
no
magic
numbers.

 Beyond
testing
however,
my
approach
is
to
build
organic
traffic
for
a
particular
niche
and
test
 different
affiliates.
Then
when
I
find
something
that
works
I
will
put
a
lot
of
PPC
money
behind
it.
This
 is
not
the
popular
way
to
do
it
though
because
a
lot
of
people
will
not
put
in
the
time
and
effort
that
it
 takes
to
build
a
organic
site
that
will
stand
the
test
of
time
(not
spammed
to
crap)
and
they
want
 overnight
millions.
It
just
isn’t
so.
 After
selecting
the
merchants
you
would
like
to
promote,
you
will
be
able
to
access
a
choice
of
ads
 and
link
text.
By
copying
a
small
piece
of
HTML
code
and
placing
it
on
your
site,
you
will
be
able
to
 have
the
ads
up
and
running.
(Tip
‐
Make
sure
that
the
links
you
are
using
to
promote
a
website
 contain
your
unique
affiliate
ID.
If
you
are
promoting
eHarmony.com
–
you
can’t
simply
list
 eHarmony.com
on
your
website
and
assume
you’ll
receive
credit.
The
links
used
must
be
your
 affiliate
links.)
If
a
visitor
clicks
on
your
ad,
your
affiliate
cookie
will
be
placed
in
their
browser
and
 you
will
be
credited
for
any
sales.
Most
affiliate
networks
will
pay
you
on
a
monthly
basis
for
the
 commissions
you
earn.
 Don’t
forget
that
just
because
a
particular
brand
or
product
is
not
visible
in
an
affiliate
network
 directory
does
not
mean
an
affiliate
program
is
not
in
place.
You
may
have
to
look
directly
at
a
 company’s
website
or
speak
with
others
in
forums
to
find
out
if
a
separate
program
is
in
place.

 Once
you
have
signed
up
for
an
affiliate
account,
you
will
also
be
assigned
to
an
affiliate
manager.
For
 long‐term
success,
it
is
important
that
you
build
a
great
relationship
with
your
affiliate
manager.
Not
 only
will
they
help
you
out
when
you
have
questions,
but
they
also
have
the
power
to
negotiate
a
 higher
commissions
and
payouts
for
you.
They
are
your
lifelines
to
private
network
offers
not
 available
to
everyone.

 As
you
continue
to
navigate
your
affiliate
account,
here
are
some
of
the
following
terms
or
 information
you
may
come
upon:
 $/sale
=
How
much
you
earn
for
each
sale
 Future
$
=
If
the
product
has
recurring
billing
(for
example,
monthly
memberships)
what
sort
of
 money
might
you
expect
beyond
the
initial
sale?
If
the
product
doesn't
have
recurring
billing,
this
 figure
will
be
blank.
 Total
$/sale
=
How
much
you
earn
for
each
sale
when
the
initial
sale
and
future
income
are
added
 together.
If
the
product
doesn't
have
recurring
billing
this
figure
will
be
the
same
as
the
commission.
 %/sale
=
What
percentage
of
the
sale
price
is
your
cut.
 %refd
=
What
percentage
of
the
number
of
sales
the
site
makes
comes
from
affiliates.

Slide 10: Grav
=
Gravity.
The
more
gravity
a
product
has
means
the
more
affiliate
are
attracted
to
promoting
 the
offer.
Since
this
figure
can
be
somewhat
skewed,
do
not
rely
solely
upon
this
number
to
determine
 which
products
to
promote.
You
can,
however,
use
it
as
a
signal
to
yourself
to
see
which
offers
people
 are
making
money
from.
 Get Paid… In
the
world
of
affiliate
marketing,
there
are
four
primary
ways
that
affiliates
can
earn
affiliate
 revenue
and
get
paid
for
their
results.
Those
four
methods
include:
 • • • • Pay
Per
Impression
(CPM)
 Pay
Per
Click
(PPC)
 Pay
Per
Lead/Call
 Pay
Per
Sale
 Let’s
look
at
each
of
these
revenue
models
more
closely.

 
 Pay
Per
Impression
(CPM)

 First
of
all,
you
may
be
asking
yourself
why
the
pay
per
impression
model
is
often
referred
to
as
CPM.
 In
fact,
CPM
actually
stands
for
the
phrase
Cost
Per
Mil.
In
Roman
times,
mil
means
1,000.
Think
of
 CPM
as
the
amount
of
money
a
merchant
is
willing
to
pay
you
for
every
1,000
impressions
that
their
 advertisement
(text
ad,
banner
image
or
other
media)
receives.
 Wait,
what’s
an
impression?
An
impression
is
not
a
click.
Instead,
it
is
simply
a
page
view.
A
single
 user
could
receive
multiple
ad
impressions
from
the
same
ad.
Although
this
revenue
model
was
once
 subject
to
abuse
and
fraud,
companies
such
as
Google
have
developed
methods
and
technology
to
 combat
abuse
of
the
system
and
have
since
continued
to
utilize
this
model
through
content
networks
 like
Google
AdSense.

 Pay
Per
Click
(PPC)
 The
Pay
Per
Click
model
is
pretty
straightforward
and
works
exactly
as
it
says
–
you
get
paid
for
each
 click
an
affiliate’s
advertisement
receives.
Whether
the
advertisement
receives
10
impressions
or
10
 million
impressions,
you
will
only
be
paid
for
the
actual
number
of
clicks
the
ad
receives.
 Over
the
course
of
time,
the
PPC
model
has
also
faced
abuse
and
click
fraud.
However,
major
search
 engines
like
Google,
Yahoo
and
MSN
have
revived
the
PPC
model
through
their
paid
search
results
 and
the
implementation
of
click
fraud
technology.
When
speaking
about
Pay
Per
Click
marketing,
 another
term
you
may
often
hear
is
CPC
or
Cost
Per
Click.
This
is
the
amount
of
money
an
advertiser
is
 willing
to
pay
for
each
click
on
their
ad.
The
more
competitive
an
industry,
the
higher
the
cost
per
 click
will
be.
(We
will
discuss
this
further
in
the
upcoming
PPC
course!)

Slide 11: Pay
Per
Lead/Call
 If
you
get
choose
to
get
paid
per
lead
and
call,
the
advertiser
(merchant)
pays
the
publisher
site
a
flat
 $x.xx
amount
in
commission
for
phone
calls
received
from
potential
customers
in
response
to
a
 specific
ad.
Recently
developed
call‐tracking
technology
provides
a
bridge
between
online
and
offline
 advertising.
Pay‐Per‐Call
advertising
is
still
in
its
infancy
but
many
call
tracking
companies
exist
that
 can
help
you
create
affiliate
offers
through
this
method.
 Pay
Per
Sale
 Out
of
the
methods
I’ve
talked
about
so
far,
the
pay
per
sale
model
is
the
one
you
find
used
most
 often.
Over
65%
of
all
affiliate
programs
out
there
are
based
on
a
pay
per
sale
model.
They
are
only
 paying
for
true
results
–
such
as
a
product
sale
or
email
sign
up
as
opposed
to
a
simple
banner
click
 that
does
not
provide
a
positive
return
for
the
company.
 Implementing Affiliate Links Without
using
your
unique
affiliate
links,
you
will
never
earn
an
affiliate
commission.
When
it
comes
 to
implementing
your
affiliate
links,
there
are
some
basic
concepts
and
terminology
you
should
 understand.

 Link
cloaking
takes
place
when
you
show
search
engine
bots
one
thing
and
humans
another.
It’s
 generally
regarded
as
Black
Hat
SEO
(black
hat
search
engine
optimization
is
a
technique
used
to
 increase
your
search
engine
rankings
in
an
unethical
way)
to
link
cloak.
The
reason
people
link
cloak
 is
because
they
believe
the
search
engines
have
fingerprinted
affiliate
links
and
if
the
bots
see
them,
it
 will
hurt
their
organic
rankings.
And
if
they
are
doing
PPC
marketing,
they
believe
it
will
hurt
their
 quality
score
and
thus
raise
their
price
per
click.
 The
simplest
way
to
link
cloak
is
by
using
a
UA
(user
agent).
Search
engine
bots
are
*supposed*
to
 identify
themselves
to
your
website
and
you
can
programmatically
target
them
based
on
this
UA
 string.
Advanced
link
cloakers
will
target
by
IP
Address.
There
are
lists
you
can
buy
off
the
Internet
of
 search
engine
IP
blocks.


 Link
Masking,
however,
is
making
your
link
look
like
something
it
is
not.
The
most
common
reason
 people
mask
links
is
to
hide
from
humans
the
fact
that
their
link
is
going
to
an
affiliate
offer.
The
 deception
actually
happens
in
the
status
bar
of
the
browser.
When
you
hover
over
a
link
it
shows
in
 the
status
bar
where
the
link
is
going.
You
can
disguise
this
to
say
anything
you
want.
For
instance
 you
could
disguise
a
link
that
is
going
to
a
dating
affiliate
eHarmony
offer
to
look
like
it’s
going
 directly
to
eHarmony.com.
This
is
generally
done
through
JavaScript.

 URL
Redirection
is
when
you
redirect
a
URL
using
a
web
service
or
a
jumpscript.
A
lot
of
times
in
 forums
I
see
new
affiliates
talking
about
confusing
the
terms
and
meanings
of
URL
redirection
and
 link
cloaking.
For
bloggers,
there
are
Wordpress
plugins
like
a
simple
link
manager
($29.95)
that
will
 handle
this
for
you.
And
for
more
technically
sound
people,
you
can
do
this
through
PHP.
Another
big
 reason
people
use
URL
Redirection
is
because
they
are
worried
about
their
affiliate
companies
 stealing
their
PPC
keywords.
I
will
be
honest
this
is
a
good
reason
BUT
using
the
above
mentioned

Slide 12: methods
will
not
shield
your
keywords
if
you
are
doing
PPC
campaigns
and
using
these
redirection
 scripts
to
the
offers.
Whoever
is
hosting
the
offer
will
see
all
of
your
keywords.
The
reason
is
because
 they
are
simple
header
location
redirects
and
the
browsers
will
carry
over
the
referring
URLs
which
 contain
all
your
keyword
data
(or
whatever
else
refer
string
data
there
is).
 Now
that
I’ve
hopefully
cleared
up
some
of
this
terminology,
let’s
talk
about
how
it
directly
relates
to
 your
affiliate
marketing
goals.
 Imagine
the
situation.
You’re
a
complete
Internet
newbie
who’s
been
searching
away
for
some
time,
 trying
to
find
a
viable
way
to
earn
money
online.
All
of
a
sudden,
this
fantastic
opportunity
pops
along
 (courtesy
of
you,
the
affiliate).
You’re
about
to
click
through
to
check
out
the
product,
when
all
of
a
 sudden
you
see
an
affiliate
link,
something
the
stupid
‘Internet
4
Idiots’
book
(or
whatever
they’re
 calling
their
silly
little
franchise
now)
warned
you
NEVER
to
click
on.
The
end
user,
or
Internet
 newbie,
having
seen
a
blatant
affiliate
link,
and
now
in
the
knowledge
that
there’s
a
chance
you’re
 only
promoting
a
product
for
it’s
excellent
commissions
is
in
serious
doubt
whether
to
buy
or
not.
 Except
the
problem
is
bigger.
If
the
newbies
know,
then
chances
are
the
more
‘advanced’
people
up
 the
Internet
food
chain
will
know
too.
In
fact,
everyone
on
the
Internet
who
knows
what
an
affiliate
 link
is
will
immediately
have
second
thoughts
about
your
trustworthiness.
The
product
could
be
 world
class,
your
pre‐selling
techniques
could
be
so
fantastically
convincing,
that
Bill
Gates
would
 drop
backwards
off
a
Christmas
tree
on
reading
it.
But
at
the
end
of
the
day,
if
they
don’t
buy…
if
they
 have
second
thoughts…
if
they
doubt
your
opinion
and
your
integrity…
then
you
will
NEVER
make
a
 sale
online.
 Long
30‐character
affiliate
URLs
in
themselves
are
quite
naturally
not
the
prettiest
things
in
the
 world,
either.
If
you
can
disguise
your
links
by
making
them
a
simple
short
snippet
such
as…
 http://www.affiliatedefined.com/recommends/djk.html
 As
opposed
to…
 http://zimedia.dayjobkill.hop.clickbank.net/?tid=shoe123
 …then
you’ll
find
yourself
in
a
better
position
when
dropping
links
around
forums
and
such,
as
well
as
 when
targeting
a
general
audience,
as
your
affiliate
link
will
now
be
in
the
most
part
‐
hidden.
The
 real
advantage
of
using
cloaked
links
though?
It
will
actually
save
you
money
in
the
long
run!
All
the
 nasty
affiliate
snipers
out
there
(people
who
save
money
on
purchases
by
switching
your
affiliate
ID
 with
their
own)
will
be
in
the
most
part
stumped.
If
they
were
desperate,
even
with
a
cloaked
link,
 they
could
view
your
source
code,
but
if
you
use
fancy
encryption
techniques
such
as
the
ones
at
the
 heart
of
Ninja
Link
Cloaker
(a
product
from
Matt
Haslem
whom
which
I
personally
use),
then
you’ll
be
 covered
by
all
manner
of
fancy
MD5
code
encryption
and
super‐fast
execution
script
implementation.
 Complicated
stuff,
eh?
 I’ve
explained
to
you
the
‘why’
and
shown
you
the
‘where’
(when
promoting
products),
but
the
real
 bit
that
stumps
most
people
is
the
plain
and
simple
‘how’.
 How
can
you
create
a
cloaked
affiliate
link?
How
can
you
protect
your
earnings?
How
can
you
make
a

Slide 13: link
redirect?
There
are
hundreds
of
options
out
there,
but
I’ll
narrow
it
down
to
my
favorite,
top‐ performing
three.
 • The
TinyURL
re‐direct.
Free,
though
less
effective
than
the
options
to
come,
it
has
no
server
 demands
and
is
externally
hosted
on
TinyURL.com.
 The
PHP
re‐direct.
Free
and
effective,
though
it
requires
your
own
server
to
upload
said
PHP
 file.
 The
Ninja
Cloaking
method.
Super‐advanced,
ninja‐style,
uber‐sleek
protection
and
cloaking.
 • • TinyURL
‐
It’s
free.
It’s
quick.
It
perhaps
doesn’t
give
the
world’s
best
impression
either,
but
all
the
 same.
It
gets
the
job
done
nicely
and
there’s
not
much
more
to
say.
You
simply
go
to
the
TinyURL
 website,
insert
the
affiliate
link
you
would
like
changed
and
BAM!
The
link
is
done
and
live
on
the
 TinyURL
server.
Just
point
your
links
that
way
and
re‐direction
is
instant.
You
can
start
cloaking
right
 away
at
TinyURL.com.
 PHP
Re­direction
‐
This
has
obvious
advantages
over
TinyURL.
If
you
make
a
typo
and
have
already
 published
a
TinyURL
link
on
your
blog,
there’s
not
much
you
can
do
in
the
way
of
changing
where
the
 TinyURL
points.
With
PHP
on
your
own
server,
you
have
full
control
over
where
your
links
go
and
 what
they
do.
A
PHP
re‐direct
isn’t
powerful,
but
it
is
effective
and
for
a
novice
affiliate
marketer
I’d
 highly
recommend
it.
You
can
learn
how
to
create
a
PHP
re‐direct
at
the
About.com
website.
 MaxBlogPress
Ninja
Affiliate
‐
I
prefer
to
use
the
MaxBlogPress
Ninja
Affiliate
plugin
for
many
reasons.
 The
MaxBlogPress
Ninja
Affiliate
plugin
has
the
ability
to
turn
any
keyword
in
your
blog
into
an
 affiliate
link
instantly.
It
also
masks
your
links
and
provides
professional
looking
redirects.
There
are
 plenty
of
other
software
options
available,
as
well.
 I
use
link‐masking
all
the
time
in
affiliate
marketing…
on
my
blog,
in
e‐mail
campaigns,
on
forums,
 everywhere.
Without
them
I’d
be
losing
a
serious
chunk
of
my
online
profits.
 How To Promote Affiliate Offers… So
I’ve
explained
to
you
the
general
concepts
of
affiliate
marketing
and
how
to
spot
affiliate
 advertisements.
I’ve
encouraged
you
to
sign
up
for
various
affiliate
companies
and
you
may
have
a
 great
idea
in
your
head
about
the
types
of
products
or
companies
you
would
like
to
promote.
So
how
 can
you
“promote”
affiliate
offers?
Here
are
a
few
examples:
 • • • • • • 
 Blogs
&
Forums
 Viral
Products

 Craigslist
 Social
Networks
 PPC
Search
Engines
 Your
Website

Slide 14: Blogs
&
Forums

 This
is
truly
the
low‐hanging
fruit
in
affiliate
marketing.
After
you’ve
decided
upon
a
product
you
 would
like
to
promote,
search
for
multiple
blogs
and
forums
related
to
the
topic.
Then
incorporate
an
 affiliate
link
in
your
signature,
and
begin
participating.
For
best
results,
avoid
spamming
blogs
and
 forums.
Also,
make
your
posts
knowledgeable,
helpful
and
related
to
the
topic.
 Viral
Products
 Remember
the
doghouse
plans
site
we
looked
at
in
the
beginning
of
the
guide?
Let’s
say
you
already
 know
how
to
build
a
doghouse.
Why
don’t
you
create
your
own
free
eBook
on
the
subject
and
insert
 links
to
affiliate
products
inside?
Perhaps
you’ll
have
links
to
a
hardware
store
where
they
can
buy
a
 special
tool
to
build
the
doghouse
or
perhaps
a
link
to
a
pet
products
online
warehouse.
 After
you’ve
created
this
book,
you
can
distribute
it
across
the
Internet
–
a
great
way
to
promote
your
 site,
provide
content
and
earn
affiliate
revenues.
The
more
value
your
book
provides,
the
more
likely
 it
will
be
to
spread.
 Craigslist
 Promote
affiliate
products
through
classifieds
sites
like
Craigslist
utilizing
your
affiliate
link.
(Be
 careful,
however,
as
some
merchants
do
not
allow
this
advertising
method.)
 Social
Networks
 Utilize
social
networks
like
Facebook
and
Twitter
to
connect
with
people
and
promote
your
site.
If
 you
write
a
great
post
about
a
particular
affiliate
product,
send
out
a
tweet
about
it
to
all
of
your
 followers.
If
your
article
truly
adds
value,
there
is
a
good
chance
other
people
will
send
the
message
 along
and
you
could
see
some
great
affiliate
commissions
by
the
end
of
the
day.
 Another
option
would
be
to
create
a
Squidoo
lens.
With
Squidoo,
you
can
create
your
first
one
page
 mini
website
about
any
topic
you’d
like
(preferably
ones
with
great
affiliate
products
you
have
 already
chosen).
You
can
make
a
great
looking
mini‐site
without
knowing
anything
about
 programming.
Squidoo
lenses
also
do
well
in
search
engines
so
it’s
a
great
way
for
you
to
get
your
feet
 wet
with
affiliate
marketing.
 Pay
Per
Click
Advertising
 This
method
involves
creating
pay‐per‐click
campaigns
through
search
engines
like
Google,
Yahoo
 and
MSN
and
promoting
the
merchant
website
directly
through
your
affiliate
link.
As
I
said
before,
we
 will
really
dive
into
pay‐per‐click
marketing
in
the
fourth
week
of
this
course.

 
 

Slide 15: Your
Website
 And
of
course,
one
of
the
best
ways
to
promote
affiliate
offers
is
on
your
very
own
website.
You
can
 do
this
through
both
banners
and
contextual
advertisements.
The
less
something
appears
to
be
an
ad,
 the
better
results
you
will
see.
You
can
also
build
an
opt‐in
newsletter
for
your
site’s
visitors
and
 utilize
this
email
list
as
a
way
to
provide
them
with
quality
information
and
perhaps
an
affiliate
offer
 or
two
from
time
to
time.
Littering
your
site
with
banners
that
are
unrelated
to
your
target
audience
 will
result
in
low
clicks
and
zero
sales.
Focus
on
building
quality
content
at
the
core
supplemented
by
 affiliate
offers
and
you
will
begin
to
rise
in
the
search
engines
and
increase
your
commissions.

 Affiliate Marketing Realities You
will
begin
to
see
a
continual
theme
throughout
this
course.
In
every
guide
I
deliver
to
you,
I
will
 lay
the
cold
hard
truth
out
there.
(For
anyone
who
has
read
my
blog
before
–
www.ShoeMoney.com)
 –
you
know
I
always
take
a
very
honest,
matter‐of‐fact
approach.)
Once
again,
I’m
here
to
tell
you
the
 honest
truth
and
perhaps
dispel
previous
notions
you
had
about
the
field.

True
or
False?
 • You
can
make
a
lot
of
money
through
affiliate
marketing.

 o True.

Around
the
globe,
affiliates
earn
billions
of
dollars
each
year.
Some
affiliates
 take
home
millions
of
dollars
a
year
while
others
are
happy
pulling
in
$50
a
month.

 • This
is
a
sales
job
with
no
door­to­door
selling.
 o True.
Although
you
can
promote
your
sites
offline,
you
will
only
be
credited
through
 the
sales
that
can
be
tracked
online.
 • I
will
need
to
create
my
own
product.
 o False.
At
some
point
in
your
Internet
marketing
career,
you
may
be
inspired
or
 encouraged
to
create
your
own
product.
However,
developing
your
own
product
 comes
with
its
own
list
of
risks
and
responsibilities,
including
customer
service,
 packing,
shipping
and
payment
processing.
An
affiliate’s
job
is
simply
to
send
 prospective
customers
to
a
particular
company
or
merchant
–
a
less
risky
task.
 • I
can
put
up
a
site,
load
it
with
banners
and
the
cash
will
start
rolling
in.
 o False.
Polluting
your
site
with
tons
of
banners
will
not
work.
You’ll
lose
that
visitor
 forever.
Instead
you
should
stick
to
anywhere
between
one
and
three
banners
that
 convert
well
–
a
much
better
use
of
space
than
20
ads
thrown
up
on
the
site.
You
can
 also
use
a
banner
rotation
system
to
maximize
the
number
of
different
relevant
 advertisements
being
shown
your
site.
Also,
it
is
important
that
you
plan
out
where
 your
advertisements
will
go.
Don’t
create
a
site
and
toss
up
the
ads
as
an
afterthought.
 Isn’t
this
pretty
important
seeing
as
how
this
will
be
your
means
for
making
money?
 The
contents
of
your
site,
however,
should
always
be
its
main
feature
and
focus.

 

Slide 16: • Monitoring
and
analyzing
your
statistics
can
triple
your
profits.
 o True.
Not
only
should
you
monitor
your
site’s
affiliate
links
to
make
sure
they
are
up
 to
date,
but
you
can
also
boost
your
conversion
rate
(your
visitor‐to‐sales
ratio)
by
 subtly
experimenting
with
your
site’s
elements
and
analyzing
the
results.
For
instance,
 you
could
change
the
color
of
a
button,
the
text
in
a
headline
or
the
placement
of
your
 links.
After
at
least
1,000
different
visitors
have
seen
the
change,
and
check
to
see
 whether
your
affiliate
commissions
have
soared
or
slumped.
If
1%
of
visitors
 converted
into
sales
before,
but
now
3%
of
visitors
convert
–
you’ve
TRIPLED
your
 profits.
 • I
will
have
to
spam
people.
 o False.
There
are
people
out
there
who
develop
and
launch
tons
of
spammy
scams
and
 emails.
And
unfortunately,
they
are
able
to
sucker
people
from
time
to
time.
However,
 this
is
not
a
tactic
you
will
need
to
utilize.
Affiliate
marketing
is
a
legitimate
business
 and
you
can
earn
great
money
with
an
honest,
non‐robotic
approach.
Instead,
you
can
 create
opt‐in
newsletters
where
site
visitors
can
choose
to
receive
emails
from
you.
A
 quality
list
of
people
who
actually
want
your
message
have
high
conversion
rates.
 • There
are
no
magic
overnight
success
formulas.

 o True.
There
are
successful
people
in
any
 industry,
on
or
offline
–
but
99%
of
the
time
 their
success
is
attributed
to
long
hours,
hard
 work,
dedication
and
a
commitment
to
 learning.
You
need
to
put
in
the
time
to
 understand
the
basics,
expand
upon
that
and
 implement
the
tactics
that
I
show
you.
You
need
 to
learn
from
your
failures
and
successes
and
 realize
that
there
is
no
“system”
you
can
 purchase
that
will
do
the
work
for
you.

Slide 17: Affiliate Terms You Should Know AD = Advertisement, Text, Banner, Flash, Video, anything ASP = Application Service Provider CPA = Cost per Action CPC = Cost per Click CPL = Cost per Lead CPM = Cost per (Mil) Impression (1000 Impressions) CPS = Cost per Sale CR = Conversion Rate CSS = Cascading Style Sheets CTR = Click through rate/Click-Through Ratio DH = Direct Hit DRM = Dynamic Rich Media (type of Ad, technology) DRM = Digital Rights Management EPC = Earnings per Click / Earnings per 100 Clicks FAQ = Frequently Asked Questions FFA = Free-For-All Link List IM = Instant Messaging MFA = Made For AdSense (Site) OPM = Outsourced (Affiliate) Program Management PFI = Pay For Inclusion PFP = Pay For Performance PPA = Pay per Action PPC = Pay per Click PPCSE = Pay Per Click Search Engine PPI = Pay Per Impression PPL = Pay Per Lead PPS = Pay Per Sale PV = Page View ROI = Return on Investment RON = Run Of Network ROS = Run Of Site (Display Advertising) SB = Small Business SE = Search Engine SEM = Search Engine Marketing SEO = Search Engine Optimization SEP = Search Engine Positioning SERP = Search Engine Result Page SID = common (optional) URL Parameter Affiliates can use for their own tracking purposes SMO = Social Media Optimization SSI = Server Side Include USP = Unique Selling Proposition UV = Unique Visitor
Slide 18: ShoeMoney Action Plan: Week 2 In order to be prepared for next week’s course about market research and how to uncover hot, profitable niches, it is highly recommended that you complete each of the action steps listed here.   Set a goal for how much money you would like to profit each month. (Be realistic, perhaps $100.) Sign up for at least three affiliate networks (and associate it with your new email address). (A few of those affiliate sites may include Azoogle
Ads, Affiliate.com, ClickBank, Commission
Junction and ShareASale.)
  Set up a call with your affiliate manager. Discuss your affiliate goals/plans with them. Affiliate managers are there to help you and they are your best resource both now and in the future.  Make a list of at least 10 affiliate offers that relate to the top niche/site you decided upon last week. If there are not many offers, move onto your second website choice.  Select your first affiliate offer. Then use one of the link masking services I mentioned (like TinyURL.com) to turn your affiliate link into a new URL.  After you find multiple forums in your niche, create an account and add your new affiliate link into your forum signature. Post 10 comments in various forums related to the product you are offering. Become familiar with tracking clicks and seeing the results you generate.  Visit the Squidoo.com site and look at the other types of pages and mini affiliate sites people have developed. If you are up to the challenge, create a Squidoo lens filled with quality information sprinkled with your affiliate links.  Surf some of your favorite websites with your new found affiliate spotting knowledge and see if you can spot the affiliate links in these sites that you never knew existed before.  Finally, discover at least 3 forums/message boards in your particular niche and really try to get a vibe for what people are saying. Then, create a profile of your target audience. Age? Sex? Interests? Marital Status? Income? Who is your dream customer and how would they find out about your site? (This will be crucial for next week.) Next week we will talk even more about market research, how to better understand your potential visitors and how to uncover profitable niches. Please follow all of the steps that I have listed here so you can be ready for ShoeMoney Xtreme Week 3: Market Research.

   
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