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How to Plan Your 2012  

Ensuring your 2012 is not difficult if you learn from professionals that help you with a powerful game plan. Confidence comes along with a great business plan. Try something new and find out for yourself why my business plan is the best for you.

 

 
 
Tags:  2012  consumer choice marketing  business  how to make money  robert amezcua 
Views:  51
Published:  February 06, 2012
 
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Slide 1: ==== ==== Take advantage of the largest transfer of wealth. Best known as Energy Deregulation. www.keepitdeluxe.com ==== ==== Years of experience in working with the small business community has taught us that those owner/managers who perform the following three simple steps will almost always make or exceed their initial business expectations: 1. Balance their own personal goals with those of their business; 2. Develop a carefully crafted and realistic business and/or marketing plan; 3. Create benchmarks or check points along the way to ensure that they're on track, or alternatively implement any necessary adjustments in order to bring them back in line. While this exercise should have ideally been completed a month or two before the New Year began, it is still not too late to gear up for what looks like could be a potentially good year for many of our small business community members. Are YOU ready! If not, here are some things to think about: 1. Many states have reported stronger than anticipated 3rd quarter tax collections that will allow them to pay down or even eliminate their accumulated short-fall. One State has even reported paying bonuses to State employees who have gone without a raise for the past 3-years. This certainly suggests an improving economy. 2. Across the country, we've seen unemployment drop in many States, including the national average. 3. The retail community reported the strongest holiday sales period that they have experienced in two, three or more years and found that their customers were ringing up more sales per capita than in the past. This certainly suggests that there is consumer optimism out there and that, as a nation, we're slowly coming out of what has been the longest recession since the last century. 4. Many of our weaker and less prepared small business community members are no longer around - leaving a product or service void that will be filled by one, or more, of their previous competitors. And, this could be YOUR business - if you're ready and have a good marketing program in play! Goals are an important segment of the business planning process. But if they aren't balanced with the owner's own personal goals, the plan execution could be constrained due to the absence of a clear and total focus on the desired objective. As an example: Having a personal goal that reflects
Slide 2: spending more time with the family or working fewer hours, could be at odds with the business goal of maximizing market share and business growth. When developing a strategic business or marketing plan, the owner needs to carefully review both internal and external resources. As an example: If the internal review reflects a shortage of working capital and the external review does not identify any available financial resources, then facility, equipment and staffing expansion is probably not realistic and these factors could impact the level of an enterprises market growth expectations. The benefits of setting realistic goals and careful planning can be wasted if there is not a system in place to regularly measure and check its' progress. Almost always, things happen that require businesses to make adjustments to the plan. As an example: a new competitor, newly identified business opportunities, market area growth spurt or downturn and economic changes (as we've just experienced) are but a few of the reasons for carefully monitoring the progress of a well thought out business or marketing plan in order to ensure the businesses ultimate success. So, identify your goals - personal and business; create a realistic business or marketing plan; systematically monitor progress; and take full advantage of the existing business dynamics to meet or beat your financial projections for 2012. Article Source: http://EzineArticles.com/?expert=David_L_Stein ==== ==== Take advantage of the largest transfer of wealth. Best known as Energy Deregulation. www.keepitdeluxe.com ==== ====

   
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