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US Automakers Survival 



How to make the Americans Leaders again!

 

 
 
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Published:  May 20, 2009
 
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Slide 1: General Motors Yesterday Today & Tomorrow By Imran O Kazmi imran@synergize.org Cell +97150-5849562
Slide 2: Yesterday • “The” leader in autos – ONLY company to date with a customer focused product line (Chevs, Buick, Cadillac among others) – Chevy, Suburban, generics for cars / SUVs – Comfort leaders – Technology leaders (first to introduce many of the power options taken for granted today back in the 60s) – Struggled against the “Jap” chaps on counts of quality, fuel efficiency, design and today, even technology
Slide 3: Today • Most GM brands lost leadership position – Perceived as me-too for some Japanese models • Outsourcing to reduce costs • Losing out on style, uniqueness • Acquired diverse mix of European brands – Losing focus
Slide 4: Tomorrow • GM is the Leader again, but HOW? – Focus on key criteria • Style – Body – Interior – Instrument cluster • Functionality – Safety – Smoothness/ luxury – Sporty • Fuel Efficiency • Costing

   
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