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Slide 1: Componence Chameleon @ Fanbase 2.0 By Ha Vo 12 May 2010
Slide 2: It’s not just MySpace  Get your Fanbase action in the top social networks  Customers will continuously demand more possibilities for interaction, increased user friendliness and more control over their own online spaces.  Businesses will have to extend online contact points to any personal webspace where their customers feel comfortable to sales and quality of service.
Slide 3: Our Vision  Enable Portal frameworks that are the delivery platform to integrate with Web 2.0 trends into Enterprise mashup concepts for any desktop, mobile or community.  Deliver off the shelf and configurable components that allow cost efficient Enterprise 2.0 development for longtail economics.  Provide IT solutions that are increasingly configurable and flexible for the business to decrease time to market and to support new business demands quickly.
Slide 4: Social networks - unique visitors growth 2008
Slide 5: Mashups  Personal desired combination of information and services gathered from different sources on the web.  No need for new websites, reuse content into new mashups for customer needs  Faster time to market, less investments, more added value  Find success in combinations that are tailored to viewers preferences in their comfort zones.  Get fan interaction and e-commerce right there where music lovers spend most their time.
Slide 6: Most popular mashups
Slide 7: Statistics: Krezip     Flickr.com: 2,658 people posted pictures Hyves.nl: 3137 + 1239 members in two groups Facebook.com: 1343 member of fanclub Youtube.com: 2380 videos posted - topview: 2,9 mln  How many members and visits has www.krezip.nl?
Slide 8: Statistics: Pussycat Dolls     Flickr.com: 6,639 people posted pictures Hyves.nl: 1953 + 1595 + 1433 members in 3 hyves Facebook.com: 351,000 members of fanclub Youtube.com:  45,300 videos posted  topview: 12,3 mln times  25,660 subscribers in channel  Pcdmusic.com has a fansite – unknown members
Slide 9: What if fans would ...  Be able to have the personalized mashup with events, Twitter, latest news, photos, videos, mp3s and reactions from different sources – based on preferences from Facebook / LastFM  Be able to get location based information about upcoming events, other fans in the neighborhood, relevant tweeds.  Have access to the mashup in the right comfort zone of Facebook / MySpace / LastFM / iGoogle / iPhone / desktop.
Slide 10: And if they even would be able to….  Be able to just take the widget with the latest updates (twitter, news, photos, videos) out of the mashup and onto their iGoogle / MacOSX / iPhone.  See that changes in their settings from LastFM would automatically lead to changes across my other comfort zones - in my Facebook app and the iGoogle widget.
Slide 11: Let fans have their own favorite artist mashup Mashup based on: - Music interest from LastFM account - Combined with music preferences from Facebook News combined: official Ace of Base, Fan sites, Twitter feed of Ace of Base Music downloads combined: Amazon and Music Records company Google maps showing basic tourdata: - Location - Date - Link to buy tickets Event list with more details: of every event - Location - Date - Link to buy tickets - YouTube Videos - Flickr images
Slide 12: Deliver the right mashup any and everywhere Mashup A Mashup B Where is the user? Chameleon layer Google Maps Facebook / Linked in Twitter Delicious Shop & checkout YouTube Flickr Wordpress Blogger Rating Digg Comment Share Tagging Content Feeds (Atom / RSS / REST) Content Scraping Web APIs Wicket – Portlet 2.0 Connectable backend Content Repository Search Services E-commerce services Webservice adapters 12
Slide 13: Componence development path  Chameleon layer – supporting enduser platforms  2009 Q1 – Facebook, iGoogle, JSR-286, Mac OSX  2009 Q2 – OpenSocial (MySpace, Linkedin)  2009 Q3 – iPhone  Web API support  2009 Q2 – Google Maps, Twitter, Flickr, Facebook, LastFM, YouTube  2009 Q3 – YouTube, LastFM, Askimet, Delicious, Blogger, Chat  Currently in consideration  Advertisments (Google Adsense, Adwords, GetMobile, Yahoo)  Enterprise (Salesforce, Plaxo, Wiki)  Feeds (Google Ajax, Syndic8) 13
Slide 14: Low investments with ASP model  Use our hosted services  High availability environment ready  Pay per enduser contact point  Pay per mashup that is exposed to a social network  From 250 Euro per month, depending on SLA and traffic  Already supporting  iGoogle, Facebook, LastFM, MacOSX  Development of mashup  With offshore development costs  Support included  Callcenter in Netherlands available
Slide 15: How much is a good Fanbase mashup worth in Facebook, MySpace, LastFM & iGoogle?