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Slide 1: ADAM A. ANDERSEN www.linkedin.com/in/adamandersen adam.andersen@mail.com (714) 299-1906 CHIEF OPERATING OFFICER / CHIEF ADMINISTRATIVE OFFICER A hands-on senior executive able to step into any company to provide strategic vision and day-to-day operational management. A proven track record of assisting companies through periods of growth and change, and creating successful businesses by developing winning business models, motivating individual contributors and inspiring entire companies. Hands-on experience successfully implementing and managing all aspects of a company’s operational foundation: business planning, strategic leadership, financial management (AP/AR/GL/SOX), budgeting and financial reporting, P&L management, IT management (ERP/MRP/HRIS), human resources, employee and labor relations, compensation and benefits, vendor relations, procurement, logistic and distribution, facilities management, customer service, legal compliance, regulatory affairs, project management, and business development. CAREER HIGHLIGHTS PLAYED LEAD ROLE IN TURNAROUND OF EMACHINES FROM DOTCOM BUST TO $1.4B PC POWERHOUSE INSTRUMENTAL IN TAKING EMACHINES PRIVATE THEN TO LIQUIDITY EVENT WITH SALE TO GATEWAY, INC. LED THE INTEGRATION OF EMACHINES AND GATEWAY AND THE RAPID COST REDUCTIONS THAT LED TO PROFITABILITY GREW A BREAK-EVEN START-UP FROM 100 EMPLOYEES AND $20M IN ANNUAL SALES TO 250 EMPLOYEES AND $55M IN ANNUAL REVENUES AND $11M PROFIT IN LESS THAN TWO YEARS Luminara Worldwide, LLC June 2010 to present CHIEF OPERATING OFFICER. START-UP COMPANY TO COMMERCIALIZE A DISRUPTIVE DISNEY-PATENTED TECHNOLOGY IN THE $4B LED-BASED CANDLE MARKET. • • • Developed business plan and P&L for rapid ramp up of $8M in 1 year revenue and immediate profitability Fundraising, cash management and establishment of all financial systems and controls Hands-on management of Chinese manufacturer and supply chain vendors st EVO Consulting May 2005 to June 2010 PRINCIPAL. ASSISTED EARLY-STAGE AND TURNAROUND COMPANIES WITH OPERATIONAL ISSUES: BUSINESS PLANNING, FINANCIALS, BUDGETING AND REPORTING, MANUFACTURING AND VENDOR RELATIONSHIPS, DISTRIBUTION, LOGISTICS, FUNDRAISING, ETC. • • • • • LiveTime Networks: interim COO for start-up online entertainment company Vortex Tennis: interim COO/CFO for new tennis racquet company Electra Bicycle Company: interim COO/CFO for sporting goods company newly acquired by private equity First International Computer, Inc.: developed business plan for new retail computer company Sprint Wireless: developed business proposal for in-store accessory kiosks with remote fulfillment Gateway, Inc. and eMachines, Inc., Irvine, CA. March 2001 to May 2005 SENIOR VICE PRESIDENT AND CHIEF ADMINISTRATIVE OFFICER. GATEWAY WAS THE THIRD LARGEST PC COMPANY IN THE U.S. AND AMONG THE TOP TEN WORLDWIDE WITH ANNUAL SALES OF NEARLY $4.5B AND 4M UNITS IN 2005. THE MANAGEMENT TEAM OF EMACHINES BECAME GATEWAY’S MANAGEMENT UPON ACQUISITION. • • Full budget responsibility for $53M SG&A and leadership of a team of 115 through 6 direct reports in HR, Legal, Internal Procurement, Contract Management, Facilities, and Project Management. Led cost cutting efforts that reduced Gateway’s annual SG&A from nearly 25% to less than 9% of revenue (from $250M to $85M per quarter) within nine months, thereby restoring profitability after nearly $2B in losses.
Slide 2: ADAM A. ANDERSEN Page 2 • • Led the integration to rapidly merge Gateway and eMachines. Quickly transformed Gateway by closing all retail locations and reducing headcount from nearly 10,000 to 1,800 employees in less than one quarter. Assisted in the outsourcing of PC manufacturing and customer service, restructuring Original Design Manufacturer and vendor relationships, revamping product lines, and establishing third-party retail distribution. Completely overhauled Human Resources from fully outsourced to an internal, employee-focused team. Implemented all new compensation, benefit, reward and recognition, and employee satisfaction programs. Directed all legal matters, especially patent litigation, consumer class action and shareholder litigation cases. SENIOR VICE PRESIDENT AND CHIEF OPERATING OFFICER; PRINCIPAL FINANCIAL OFFICER. EMACHINES WAS ACQUIRED BY GATEWAY, INC. IN MARCH 2004. EMACHINES WAS THE SECOND-LARGEST VENDOR OF DESKTOP PCS SOLD THROUGH U.S. RETAILERS, WITH SALES OF OVER $1.4B AND OVER 2.5M UNITS SOLD IN 2004. • In charge of all financial and business operations with P&L oversight for $1.4B in revenue and responsibility for $71M in SG&A (FY2004 plan). Leadership of 60 team members through 7 direct reports in Finance, IT, HR, Logistics and Distribution, Legal, Project Management, and Public Relations. Led strategic and operational makeover to quickly transform eMachines from a delisted, money-losing dotcom concept to a profitable, innovative computer company. Restored eMachines from over $200 Million in annual operating losses to profitability within ten months by jettisoning pay-per-click business model and developing unique retail-centric computer brand management model. Responsible for complete restructuring the company’s operations. Immediately reduced headcount by 25% with a 50% reduction of associated salary expense. Implemented new IT infrastructure (ERP/MRP), financial controls, and employee compensation, recognition and benefit programs. Renegotiated overseas manufacturing contracts and established direct relationships with major component vendors. Instrumental in complete revamping of spare parts, return and refurbishment arrangements thereby reducing the company’s return rate from an industry high 15% to an industry low 5.3%. Transformed the company into one of the seven best companies to work for in Orange County (OC Metro, July 10, 2003). • • • • Wireless Fulfillment Services, LLC., San Francisco, CA. October 1998 to March 2001 CHIEF OPERATING OFFICER AND VICE PRESIDENT, BRIGHTPOINT SUBSCRIBER SERVICES (A SUBSIDIARY OF BRIGHTPOINT, INC. NASDAQ: CELL) AND CONSULTING CHIEF OPERATING OFFICER, OCTOBER 2000 TO MARCH 2001. PROVIDED SEAMLESS, CARRIER-BRANDED ACCESSORIES AND SERVICES TO THE NEARLY 15 MILLION WIRELESS END USERS OF AT&T WIRELESS SERVICES, AIRTOUCH, NEXTEL, AND SPRINT WIRELESS. • Leader of the company's management team. Handled all day-to-day operations, as well as set the company's strategic direction, annual budgets, goals and measures. Grew a break-even start-up company from 100 employees and $20M in annual sales to 250 employees and $55M in annual revenues and $11M profit in less than two years (FY2001 plan). Instituted management structure and financial reporting systems, and created an environment that fostered reasoned, accurate decision making. Developed cost controls and expense discipline, established human resource policies and systems, conducted competitive salary surveys and instituted performance-based evaluations, merit increases, and bonus programs. Developed the models and financial analysis tools to focus on the company’s core competencies and maximize its profitability. Revamped the company’s call center operations and implemented an ecommerce strategy. Quickly leveraged the company’s direct-to-consumer fulfillment expertise and call center resources to meet the ecommerce needs of the major national cellular carriers and new internet businesses. • • AT&T Wireless (formerly Cellular One), San Francisco, CA. VICE PRESIDENT OF LEGAL AFFAIRS AND GENERAL COUNSEL. • October 1990 to October 1998 • Member of the executive team responsible for setting the company's strategic direction, priority projects and annual budgets, goals and measures, as well as making and implementing critical day-to-day business decisions. Played an integral role in maturing Cellular One from a high-tech novelty with 200 employees and $40M in annual revenue into a profitable and successful growth company with more than 1000 employees and annual sales exceeding $500M (FY1998). Handled all legal and business relationships with local and national distributors and resellers, contract negotiations, litigation, and relationship with long distance and local telephone partners. American University, Washington College of Law, Washington, DC, Juris Doctor. College of William and Mary, Williamsburg, VA, Bachelor of Arts.