carterglobal's picture
From carterglobal rss RSS  subscribe Subscribe

Understanding-List-Fatigue-and-List-Churn.txt 

Connect With 2.7 Million People Daily 100% SPAM Free Using Our Easy To Use Bulk Email Marketing Service.
http://www.PayGear.com/151/carterglobal

 

 
 
Tags:  bulk email  bulk email marketing  bulk email advertising  mass email  mass email marketing  mass email advertising  email marketing  safe list  safe-list  web traffic 
Views:  50
Published:  February 08, 2012
 
0
download

Share plick with friends Share
save to favorite
Report Abuse Report Abuse
 
Related Plicks
Email Marketing Services

Email Marketing Services

From: bulkemail
Views: 530 Comments: 0
Email Marketing Company, Best Email Marketing, Bulk Email Marketing, Bulk Email Campaign, Email Newsletter, Email List Manager
For more details contact Ananth Prasath (Mob: 9738010000 Mail: info@kapsystem.com) (more)

 
Effective-Email-Mar keting.txt

Effective-Email-Marketing.txt

From: carterglobal
Views: 53 Comments: 0
Connect With 2.7 Million People Daily 100% SPAM Free Using Our Easy To Use Bulk Email Marketing Service.
http://www.PayGear.com/151/carterglobal
 
Is-Your-Email-Marke ting-Spam.txt

Is-Your-Email-Marketing-Spam.txt

From: carterglobal
Views: 93 Comments: 0
Connect With 2.7 Million People Daily 100% SPAM Free Using Our Easy To Use Bulk Email Marketing Service.
http://www.PayGear.com/151/carterglobal
 
Subtle-Email-Market ing.txt

Subtle-Email-Marketing.txt

From: carterglobal
Views: 70 Comments: 0
Connect With 2.7 Million People Daily 100% SPAM Free Using Our Easy To Use Bulk Email Marketing Service.
http://www.PayGear.com/151/carterglobal
 
Using-Advertising-I n-Email-Marketing.t xt

Using-Advertising-In-Email-Marketing.txt

From: carterglobal
Views: 53 Comments: 0
Connect With 2.7 Million People Daily 100% SPAM Free Using Our Easy To Use Bulk Email Marketing Service.
http://www.PayGear.com/151/carterglobal
 
The-Reaction-To-You r-Email-Marketing.t xt

The-Reaction-To-Your-Email-Marketing.txt

From: carterglobal
Views: 39 Comments: 0
Connect With 2.7 Million People Daily 100% SPAM Free Using Our Easy To Use Bulk Email Marketing Service.
http://www.PayGear.com/151/carterglobal
 
Why-Not-Email-Marke ting.txt

Why-Not-Email-Marketing.txt

From: carterglobal
Views: 25 Comments: 0
Connect With 2.7 Million People Daily 100% SPAM Free Using Our Easy To Use Bulk Email Marketing Service.
http://www.PayGear.com/151/carterglobal
 
See all 
 
More from this user
Redemptive Self,Personal Transformation & Visualization

Redemptive Self,Personal Transformation & Visualization

From: carterglobal
Views: 989
Comments: 0

Affiliate Marketing,Affiliate Programs,Niche Marketing

Affiliate Marketing,Affiliate Programs,Niche Marketing

From: carterglobal
Views: 906
Comments: 0

Finance

Finance

From: carterglobal
Views: 768
Comments: 0

Abdominal Fat Burning Supplements

Abdominal Fat Burning Supplements

From: carterglobal
Views: 684
Comments: 0

Redemptive Self,Personal Transformation & Visualization

Redemptive Self,Personal Transformation & Visualization

From: carterglobal
Views: 416
Comments: 0

Finance

Finance

From: carterglobal
Views: 376
Comments: 0

See all 
 
 
 URL:          AddThis Social Bookmark Button
Embed Thin Player: (fits in most blogs)
Embed Full Player :
 
 

Name

Email (will NOT be shown to other users)

 

 
 
Comments: (watch)
 
 
Notes:
 
Slide 1: ==== ==== Internet Marketing Software For 99 Cents (CLICK ON BLUE LINE BELOW) http://tradingglobal.tradebit.com/files.php/5003-Software-Programs-Internet-Network ==== ==== Understanding List Fatigue and List Churn Email list dies a slow but steady death if action isnt taken from time to time. For most of the companies, fifty percent of their subscribers leave them every year. Everyone uses their click, conversion and open rates in order to measure their email programs success. But they fail to measure the size of their and quality of their email list. Email list hurdle rate is the new metric to be considered, along with the other old ones, in order to keep the list growing. The email list hurdle rate determines the loss rate from the email list which needs to be overcome for the list to grow. It gives the exact number of new subscribers to be attracted in order to replace the old ones which have either left the list. The other stumbling blocks to be tackled are list churn and list fatigue. List churn is the percentage of subscribers who have left the list during a certain time period. This is measured either monthly or annually. Out of this only three percent constitute of people who have unsubscribed from the list. Other thirty percent constitute of email addresses which have been lost to hard bounces every year. The subscribers can either enter their email address incorrectly when signing up or the emails addresses might no longer be valid, causing the emails to bounce. The rest of the percentage constitute of people who have reported spam complaints. Even the biggest legitimate permission marketers get spam complaints. The list churn rate can be calculated monthly by looking at the email performance reports. The yearly lost subscribers can be calculated by adding up number of unsubscribed, hard bounces, and spam complaints. The total should then be divided by the current size of the list to find out the list hurdle rate. Calculation of the list hurdle rate is very important for the annual planning process and for forecasting the revenues. If this metric isnt considered a lot of explanation is due to your boss if you fail to achieve the required list growth goal. The list churn rate can be improved by reducing the number of spam complaints and bounces. List fatigue deals with the subscribers on the email list which have hibernated and have become inactive for quite a while. These people havent unsubscribed, but have stopped reading the emails and interaction. Therefore the un-subscription rate cannot give a clear picture about how the readers feel about the companys emails. The most common cause of list fatigue is irrelevant offers, over mailing and newsletter content which dose not deal with the interest of the reader. The percentage of the inactive subscribers should be calculated to figure out the list fatigue. People who havent clicked or opened not even a single email over a certain period of time should be counted. Usually thirty to fifty percent of an email list becomes inactive annually. There can be a variety of reasons cause of which these people are receiving your emails but arent unsubscribing. Major reason is because your mail can be going directly to their bulk folder or because your un-subscription link isnt working. So there can be a possibility that out of the fifty
Slide 2: percent, forty percent are inactive and the rest ten percent are busy, on vacation, or just not motivated enough by the subject line or email content. Small surveys can be conducted to understand the changing needs of the subscribers. These sleeper subscribers need to be activated from time to time by giving them spicy stuff like special offer, different newsletter outlook, interactive tools, etc. On one had the old subscribers must be re-energized and new subscribers must be added from time to time. Otherwise the list gets shorter and shorter. Resources must be obtained and plans must be established in order to get the targeted list growth rates. The ratio of inactive subscribers must also be reduced and slowed down. PPPPP Word Count 660 ==== ==== Internet Marketing Software For 99 Cents (CLICK ON BLUE LINE BELOW) http://tradingglobal.tradebit.com/files.php/5003-Software-Programs-Internet-Network ==== ====

   
Time on Slide Time on Plick
Slides per Visit Slide Views Views by Location