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Slide 1: YOUTHSAYS
MALAYSIA:
 The
Brands
We
Use
 Prepared by:
Slide 2: Who
are
We?
 This survey was conducted on 10,208 young Malaysians from 13th February 2009 till 16th February 2009 via www.YouthSays.com. Their demographics: Gender 
 Male 
 Female 
 Location
 Urban
 Rural 
 74.5% 
 25.5% 
 51% 
 49% 
 Malay Chinese Indian
 Others
 Race 59.8% 31.2% 3.5%
 5.5%
 15 – 18
 18 – 22
 23 – 27
 28 – 32
 32 - 35
 Age
 2.5%
 39.6%
 40.1%
 11.2%
 6.6%

Slide 3: We
eat
snack
food
from
these
brands:
 100
 90
 80
 70
 60
 50
 40
 30
 20
 10
 0
 65.6
 53.6
 43.8
 42.8
 44.4
 47.1
 57.6
 55.7
 51.5
 39.6
 20.8
 19.5
 69.2
 23.2
 14.7
 19.4
 7.9
 I remember eating 4 packs of snacks in a row – heavenly! – Joanne, 22
Slide 4: We
eat
snack
food
from
these
brands:
 Snack
Brands
 %
of
Young
 Malaysian
 Snack
 Consumers
 43.8
 42.8
 65.6
 44.4
 47.1
 53.6
 57.6
 55.7
 20.8
 51.5
 19.5
 39.6
 69.2
 23.2
 14.7
 19.4
 7.9
 Breakdown
of
Young
Malaysian
Snack
Consumers
 Gender
 Male
 (%)
 52.3
 41.0
 46.4
 48.1
 48.1
 48.1
 49.7
 45.6
 45.7
 46.0
 30.8
 46.3
 48.2
 47.1
 45.9
 49.0
 40.0
 Female
 (%)
 47.7
 59.0
 53.6
 51.9
 51.9
 51.9
 50.3
 54.4
 54.3
 54.0
 69.2
 53.7
 51.8
 52.9
 54.1
 51.0
 60.0
 15
to
18
 (%)
 3.4
 2.6
 2.5
 2.6
 2.3
 2.3
 2.6
 2.5
 2.9
 2.3
 3.6
 2.0
 2.3
 2.7
 3.6
 1.8
 5.3
 18
to
22
 (%)
 42.9
 37.7
 41.5
 40.5
 40.3
 37.7
 39.8
 43.0
 33.1
 39.3
 46.4
 40.2
 38.8
 39.7
 39.7
 32.4
 39.6
 Age
 23
to
27
 (%)
 39.7
 41.1
 39.0
 40.6
 41.7
 41.1
 41.5
 39.7
 44.1
 40.7
 36.2
 43.0
 40.9
 43.3
 40.9
 41.0
 40.0
 28
to
32
 (%)
 9.2
 12.9
 11.0
 9.9
 9.7
 12.5
 10.5
 10.2
 10.5
 11.6
 9.1
 10.2
 11.7
 9.1
 9.4
 14.2
 9.3
 32
to
35
 (%)
 4.8
 5.7
 5.9
 6.4
 6.0
 6.4
 5.6
 4.7
 9.3
 6.0
 4.7
 4.6
 6.3
 5.2
 6.5
 10.6
 5.8
 Malay
 (%)
 63.5
 54.8
 60.5
 59.1
 56.4
 59.7
 58.1
 55.7
 55.3
 50.7
 44.2
 68.3
 61.1
 56.4
 63.2
 51.0
 55.1
 Race
 Chinese
 (%)
 27.8
 36.9
 30.4
 33.1
 33.9
 32.9
 33.0
 34.6
 35.8
 39.1
 49.1
 26.0
 30.5
 36.2
 29.6
 38.3
 35.6
 Indian
 (%)
 3.0
 3.6
 4.0
 2.5
 3.6
 2.8
 3.6
 4.3
 3.2
 4.2
 3.4
 2.6
 3.7
 3.2
 1.9
 5.1
 3.6
 Others
 (%)
 5.7
 4.7
 5.1
 5.2
 6.1
 4.6
 5.3
 5.5
 5.6
 6.0
 3.3
 3.1
 4.6
 4.3
 5.3
 5.6
 5.8
 Apollo
 Cheezels
 Chipsmore
 Double
Decker
 Jack
&
Jill
 Mamee
 Mr.
Potato
 Oreo
 Prawn
Cracker
 Pringles
 Rocky
 Super
Ring
 TwisXes
 Chipster
 TwisXes
Lurve
 Wise
Potato
 Others
 *The survey results are based on a randomized sample of 10,208 Malaysian youths from across Malaysia, age 15 to 35, surveyed online through www.youthsays.com from 13th February 2009 till 16th February 2009thsays.com from 13th February 2009 till 16th February 2009 * * Respondent Demographics are: Male (51%), Female (49%) ; Age 15 to 18(2.5%), Age 18 to 22 (39.6%), Age 23 to 27 (40.1%), Age 28 to 32 (11.2%), Age 32 to 35 (6.6%); Malay (59.8%), Chinese (31.2%), Indian (3.5%), Others (5.5%); Urban (74.5%), Rural (25.5%). YOUTHSAYS.COM MALAYSIA IS MALAYSIA'S LARGEST & MOST ACTIVE YOUTH OPINION COMMUNITY, POWERED BY OVER 100,000 MALAYSIAN YOUTHS!
Slide 5: We
eat
mint/gum
from
these
brands:
 Others


 Wrigley's
 Tic
Tac


 Smint


 Polo


 Mentos


 Hacks


 Dentyne
Ice


 Clorets


 0.00
 10.00
 20.00
 30.00
 40.00
 50.00
 60.00
 70.00
 80.00
 90.00
 The best thing about mint gum is that I can speak directly to people after that without having to worry that I have bad breath! – Win Nee, 27
Slide 6: We
eat
mint/gum
from
these
brands:
 Mint/Gum
 Brands
 Clorets


 Dentyne
Ice


 Hacks


 Mentos


 Polo


 Smint


 Tic
Tac


 Wrigley's
 Others


 %
of
Young
 Malaysian
Mint/ Gum
Consumers
 54.01
 36.21
 44.22
 79.48
 41.93
 12.12
 29.28
 55.81
 7.14
 Breakdown
of
Young
Malaysian
Mint/Gum
Consumers
 Gender
 Male

 Female
 (%)
 (%)
 49.44
 50.56
 46.15
 53.85
 53.67
 46.33
 49.24
 50.76
 49.20
 50.80
 43.44
 56.56
 43.55
 56.45
 52.53
 47.47
 39.11
 60.89
 15
to
18
 (%)
 2.49
 3.02
 2.72
 2.76
 2.44
 2.62
 3.62
 2.72
 5.45
 18
to
22
 (%)
 35.91
 44.78
 37.78
 39.87
 37.99
 42.57
 36.43
 40.51
 41.09
 Age
 23
to
27
 (%)
 42.05
 38.83
 41.13
 40.00
 42.46
 40.82
 40.41
 40.44
 44.06
 28
to
32
 (%)
 11.64
 8.39
 11.34
 11.11
 10.70
 8.75
 12.06
 9.94
 5.94
 32
to
35
 (%)
 7.91
 4.98
 7.03
 6.27
 6.40
 5.25
 7.48
 6.39
 3.47
 Malay

 (%)
 60.04
 62.93
 62.14
 59.78
 57.54
 42.86
 54.64
 59.68
 46.53
 Race
 Chinese
 Indian

 (%)
 (%)
 Others
(%)
 31.07
 3.73
 5.17
 28.20
 3.61
 5.27
 28.51
 3.91
 5.43
 30.80
 3.91
 5.51
 32.27
 4.89
 5.31
 47.81
 3.50
 5.83
 38.00
 5.19
 2.17
 30.63
 4.49
 5.19
 46.53
 3.47
 3.47
 *The survey results are based on a randomized sample of 10,208 Malaysian youths from across Malaysia, age 15 to 35, surveyed online through www.youthsays.com from 13th February 2009 till 16th February 2009thsays.com from 13th February 2009 till 16th February 2009 * * Respondent Demographics are: Male (51%), Female (49%) ; Age 15 to 18(2.5%), Age 18 to 22 (39.6%), Age 23 to 27 (40.1%), Age 28 to 32 (11.2%), Age 32 to 35 (6.6%); Malay (59.8%), Chinese (31.2%), Indian (3.5%), Others (5.5%); Urban (74.5%), Rural (25.5%). YOUTHSAYS.COM MALAYSIA IS MALAYSIA'S LARGEST & MOST ACTIVE YOUTH OPINION COMMUNITY, POWERED BY OVER 100,000 MALAYSIAN YOUTHS!
Slide 7: We
drink…
 100.00
 90.00
 80.00
 70.00
 60.00
 50.00
 40.00
 30.00
 20.00
 10.00
 0.00
 I chew the straw when I drink! – Wan Yee, 18
Slide 8: We
drink…
 Beverage
Brands
 7‐UP


 100
Plus


 A&W
Rootbeer


 Coca‐Cola


 Drinho


 Dutch
Lady
Milk


 Dutch
Lady
Shine


 Excel


 Fruit
Tree


 Justea


 Kickapoo


 Marigold
Peel
Fresh


 Milo


 Mirinda


 Nescafe


 Nestle
Yogurt


 Pepsi


 Pokka


 Power
Root


 Revive


 Ribena


 Seasons


 Sprite


 Sunkist


 Vitagen


 Yakult


 Yeo’s


 Others


 %
of
Young
 Malaysian
 beverage
 consumers
 55.28
 81.67
 47.69
 59.03
 36.81
 55.28
 10.14
 27.30
 25.36
 38.54
 38.04
 44.97
 74.04
 30.84
 58.11
 39.63
 50.41
 12.72
 18.01
 22.36
 51.78
 45.32
 44.15
 42.07
 63.58
 39.35
 52.91
 6.61
 Breakdown
of
Young
Malaysian
Beverage
Consumers
 Gender
 Male
(%)
 51.25
 51.82
 49.78
 49.43
 48.56
 45.37
 39.02
 60.03
 43.45
 43.81
 53.76
 41.71
 47.95
 49.94
 53.43
 40.91
 50.46
 45.56
 68.24
 57.03
 42.02
 49.81
 47.76
 44.84
 44.78
 43.36
 47.60
 44.92
 48.75
 48.18
 50.22
 50.57
 51.44
 54.63
 60.98
 39.97
 56.55
 56.19
 46.24
 58.29
 52.05
 50.06
 46.57
 59.09
 49.54
 54.44
 31.76
 42.97
 57.98
 50.19
 52.24
 55.16
 55.22
 56.64
 52.40
 55.08
 3.13
 2.51
 2.81
 2.99
 2.59
 2.56
 2.09
 2.46
 2.92
 3.02
 3.25
 2.75
 2.96
 3.09
 2.55
 2.85
 3.29
 3.33
 2.75
 3.95
 3.07
 2.34
 3.12
 2.77
 2.72
 3.50
 2.60
 4.28
 42.49
 40.14
 39.93
 39.68
 39.92
 40.45
 41.81
 42.82
 38.72
 44.82
 43.55
 37.63
 40.51
 39.40
 38.05
 40.55
 41.98
 37.50
 26.47
 46.76
 39.29
 39.83
 43.12
 37.70
 39.28
 39.77
 39.85
 34.76
 Age
 40.00
 39.53
 40.74
 40.28
 42.71
 40.51
 42.16
 40.88
 42.20
 40.05
 38.72
 42.89
 39.12
 43.30
 40.30
 41.89
 40.08
 42.22
 41.96
 38.55
 40.18
 42.71
 40.56
 41.31
 40.28
 40.31
 41.72
 43.32
 7.92
 11.20
 10.44
 11.19
 10.08
 10.73
 8.36
 7.89
 11.42
 7.33
 9.56
 11.39
 11.07
 8.82
 12.46
 10.43
 8.90
 11.39
 16.67
 6.64
 11.39
 10.21
 7.92
 11.59
 11.17
 9.96
 9.95
 10.70
 6.45
 6.62
 6.07
 5.86
 4.70
 5.75
 5.57
 5.95
 4.74
 4.77
 4.92
 5.34
 6.35
 5.38
 6.63
 4.28
 5.75
 5.56
 12.16
 4.11
 6.07
 4.91
 5.28
 6.63
 6.56
 6.46
 5.87
 6.95
 53.42
 57.79
 54.22
 49.91
 59.40
 60.70
 58.54
 56.14
 59.61
 45.37
 53.20
 60.41
 57.44
 66.32
 61.28
 56.86
 53.96
 36.39
 87.06
 55.13
 52.73
 58.38
 51.04
 62.05
 57.17
 51.17
 54.14
 65.24
 36.61
 33.52
 37.19
 39.68
 33.11
 29.52
 32.75
 35.45
 31.89
 45.92
 40.39
 31.11
 33.49
 23.14
 29.60
 34.49
 35.74
 54.17
 7.65
 36.02
 38.34
 31.25
 38.80
 30.23
 34.83
 41.65
 36.65
 29.41
 Race
 Malay
(%)
 Chinese
(%)
 Indian
(%)
 Others
(%)
 4.35
 3.55
 4.52
 4.31
 3.45
 4.35
 3.14
 3.62
 4.04
 3.30
 4.36
 4.48
 3.72
 4.47
 3.53
 4.10
 4.20
 4.72
 2.16
 4.27
 3.75
 3.82
 4.08
 3.53
 3.67
 3.68
 3.60
 1.60
 5.62
 5.15
 4.07
 6.10
 4.03
 5.43
 5.57
 4.79
 4.46
 5.41
 2.04
 4.01
 5.34
 6.07
 5.59
 4.55
 6.10
 4.72
 3.14
 4.58
 5.18
 6.55
 6.08
 4.20
 4.33
 3.50
 5.61
 3.74
 Female
(%)
 15
to
18
(%)
 18
to
22
(%)
 23
to
27
(%)
 28
to
32
(%)
 32
to
35
(%)
 *The survey results are based on a randomized sample of 10,208 Malaysian youths from across Malaysia, age 15 to 35, surveyed online through www.youthsays.com from 13th February 2009 till 16th February 2009thsays.com from 13th February 2009 till 16th February 2009 * * Respondent Demographics are: Male (51%), Female (49%) ; Age 15 to 18(2.5%), Age 18 to 22 (39.6%), Age 23 to 27 (40.1%), Age 28 to 32 (11.2%), Age 32 to 35 (6.6%); Malay (59.8%), Chinese (31.2%), Indian (3.5%), Others (5.5%); Urban (74.5%), Rural (25.5%). YOUTHSAYS.COM MALAYSIA IS MALAYSIA'S LARGEST & MOST ACTIVE YOUTH OPINION COMMUNITY, POWERED BY OVER 100,000 MALAYSIAN YOUTHS!
Slide 9: We
use
these
beauty/skincare
brands…
 40.00
 35.00
 30.00
 25.00
 20.00
 15.00
 10.00
 5.00
 0.00
 My beauty/skincare product made me feel like I’m the hottest girl in town. Nur Sabrina, 23
Slide 10: We
use
these
beauty/skincare
brands…
 Breakdown
of
Young
Malaysian
Beauty/Skincare
Consumer
 %

of
Young
 Malaysian
 Gender
 Age
 Race
 Beauty
Care
Brands
 Beauty/Skincare
 Female
 15
to
18
 18
to
22
 23
to
27
 28
to
32
 32
to
35
 Chinese
 Malay
(%)
 Indian
(%)
Others
(%)
 consumers
 Male
(%)
 (%)
 (%)
 (%)
 (%)
 (%)
 (%)
 (%)
 Biore


 Bio
Essence


 Biotherm


 Blackmore's


 Bodyshop


 Clarins


 Clinique


 Estee
Lauder


 Fair
&
Lovely


 Garnier


 Ginvera


 Himalaya


 Johnson
&
Johnson


 Lancome


 Loreal


 Mentholatum


 Olay


 Oxy


 SK
II


 Others


 27.13
 7.77
 4.49
 3.78
 25.29
 2.51
 9.01
 5.83
 11.80
 13.10
 9.22
 6.50
 36.03
 4.45
 21.58
 8.69
 17.20
 10.67
 4.84
 29.53
 64.97
 46.36
 48.03
 48.60
 33.94
 40.85
 29.41
 26.06
 48.50
 23.72
 55.56
 40.76
 35.78
 32.54
 38.13
 36.59
 30.60
 55.63
 37.96
 33.85
 35.03
 53.64
 51.97
 51.40
 66.06
 59.15
 70.59
 73.94
 51.50
 76.28
 44.44
 59.24
 64.22
 67.46
 61.87
 63.41
 69.40
 44.37
 62.04
 66.15
 3.52
 1.82
 0.79
 1.87
 2.23
 1.41
 1.57
 0.00
 3.29
 2.43
 1.92
 4.35
 2.35
 0.79
 1.15
 3.66
 2.05
 6.95
 0.73
 2.15
 39.32
 39.09
 33.86
 33.64
 38.41
 28.17
 35.29
 36.36
 37.13
 36.39
 33.72
 40.22
 37.16
 30.95
 39.28
 49.19
 36.14
 46.69
 34.31
 43.66
 37.76
 35.45
 40.94
 42.99
 39.53
 46.48
 42.35
 36.97
 37.13
 46.09
 40.23
 38.04
 39.31
 46.03
 40.92
 40.24
 39.63
 32.78
 43.07
 40.43
 11.59
 13.64
 12.60
 13.08
 12.29
 9.86
 14.90
 16.97
 11.08
 11.05
 10.73
 13.04
 13.33
 12.70
 11.78
 5.69
 13.76
 7.95
 12.41
 9.57
 7.81
 10.00
 11.81
 8.41
 7.54
 14.08
 5.88
 9.70
 11.38
 4.04
 13.41
 4.35
 7.84
 9.52
 6.87
 1.22
 8.42
 5.63
 9.49
 4.19
 58.33
 34.55
 32.28
 50.47
 50.70
 33.80
 39.22
 39.39
 75.45
 45.28
 48.28
 35.87
 62.55
 37.30
 44.35
 63.01
 58.52
 52.98
 46.72
 55.38
 30.99
 56.82
 59.84
 37.38
 39.25
 52.11
 54.12
 47.27
 9.58
 44.47
 41.00
 42.93
 27.94
 53.17
 44.52
 32.11
 32.24
 35.10
 42.34
 35.65
 3.65
 3.18
 3.15
 7.48
 3.91
 5.63
 4.31
 7.88
 6.89
 4.31
 4.21
 13.04
 5.10
 4.76
 5.56
 1.63
 3.29
 4.97
 2.19
 2.99
 7.03
 5.45
 4.72
 4.67
 6.15
 8.45
 2.35
 5.45
 8.08
 5.93
 6.51
 8.15
 4.41
 4.76
 5.56
 3.25
 5.95
 6.95
 8.76
 5.98
 *The survey results are based on a randomized sample of 10,208 Malaysian youths from across Malaysia, age 15 to 35, surveyed online through www.youthsays.com from 13th February 2009 till 16th February 2009thsays.com from 13th February 2009 till 16th February 2009 * * Respondent Demographics are: Male (51%), Female (49%) ; Age 15 to 18(2.5%), Age 18 to 22 (39.6%), Age 23 to 27 (40.1%), Age 28 to 32 (11.2%), Age 32 to 35 (6.6%); Malay (59.8%), Chinese (31.2%), Indian (3.5%), Others (5.5%); Urban (74.5%), Rural (25.5%). YOUTHSAYS.COM MALAYSIA IS MALAYSIA'S LARGEST & MOST ACTIVE YOUTH OPINION COMMUNITY, POWERED BY OVER 100,000 MALAYSIAN YOUTHS!
Slide 11: We
wear
these
apparel
brands:
 50.00
 45.00
 40.00
 35.00
 30.00
 25.00
 20.00
 15.00
 10.00
 5.00
 0.00
 I wore my clothes inside out and didn’t notice until the end of the day. – Cheong, 24
Slide 12: We
wear
these
apparel
brands:
 %
of
Young
 Gender
 Apparel
Brands
 Malaysian
Apparel
 brand
consumers
 Male
(%)
 Female
 (%)
 B.U.M.


 40.66
 53.69
 46.31
 Body
Glove


 34.16
 53.15
 46.85
 Diesel


 30.10
 52.11
 47.89
 Elle


 12.12
 10.79
 89.21
 Esprit


 21.19
 32.67
 67.33
 Forever
21


 9.61
 8.82
 91.18
 Giordano


 33.45
 50.16
 49.84
 Guess


 20.28
 45.64
 54.36
 Giorgio
Armani


 8.48
 71.25
 28.75
 Hang
Ten


 8.44
 39.75
 60.25
 Levi’s


 43.73
 61.71
 38.29
 Miss
Selfridge


 4.45
 6.35
 93.65
 MNG


 17.59
 9.04
 90.96
 Padini


 43.20
 40.56
 59.44
 Quicksilver


 18.44
 68.39
 31.61
 Renoma


 18.47
 84.70
 15.30
 Roxy


 10.46
 12.50
 87.50
 Seed


 27.62
 37.47
 62.53
 SUB


 7.17
 57.64
 42.36
 Topshop


 15.01
 38.82
 61.18
 Tropicana
Life


 15.08
 51.99
 48.01
 Zara


 12.58
 27.81
 72.19
 Others


 26.63
 49.20
 50.80
 Breakdown
of
Young
Malaysian
Apparel
Brand
Consumers
 15
to
18
 (%)
 3.39
 4.96
 3.29
 2.62
 2.83
 1.84
 1.48
 2.44
 1.67
 2.09
 2.50
 1.59
 1.61
 1.31
 5.36
 1.34
 3.04
 1.02
 1.48
 2.12
 5.15
 1.40
 3.32
 18
to
22
 (%)
 41.09
 45.92
 40.96
 37.61
 39.50
 51.10
 39.07
 36.41
 29.58
 39.75
 36.11
 38.10
 41.97
 38.51
 47.13
 32.50
 52.70
 38.87
 40.89
 44.71
 50.82
 39.89
 40.72
 Age
 23
to
27
 (%)
 39.36
 37.64
 42.49
 40.82
 43.00
 38.24
 42.24
 38.85
 41.67
 45.61
 40.55
 46.03
 42.57
 43.66
 34.48
 40.73
 36.49
 44.25
 46.80
 41.88
 36.07
 41.85
 37.93
 28
to
32
 (%)
 9.90
 7.45
 9.04
 12.54
 9.50
 7.35
 10.88
 13.24
 12.92
 9.62
 12.44
 13.49
 10.44
 11.86
 7.47
 15.49
 5.41
 12.02
 6.40
 8.71
 7.03
 12.92
 11.14
 32
to
35
 (%)
 6.26
 4.03
 4.23
 6.41
 5.17
 1.47
 6.34
 9.06
 14.17
 2.93
 8.40
 0.79
 3.41
 4.66
 5.56
 9.94
 2.36
 3.84
 4.43
 2.59
 0.94
 3.93
 6.90
 Malay
 (%)
 63.08
 52.43
 61.27
 51.02
 46.83
 38.24
 46.04
 62.54
 62.92
 24.69
 68.82
 45.24
 40.76
 47.34
 62.64
 62.33
 52.36
 42.84
 37.93
 44.47
 59.02
 45.22
 61.01
 Race
 Chinese
 Indian
 (%)
 (%)
 26.85
 4.52
 38.16
 4.24
 27.23
 3.64
 40.23
 3.79
 45.67
 3.67
 55.51
 3.68
 45.83
 3.27
 26.13
 4.70
 26.25
 4.58
 69.04
 2.51
 22.78
 3.23
 47.62
 4.76
 51.61
 3.21
 44.48
 3.52
 27.78
 4.21
 29.83
 4.02
 39.53
 1.35
 49.49
 3.20
 49.26
 8.37
 47.76
 3.53
 30.21
 4.45
 49.72
 2.25
 28.65
 3.45
 Others
 (%)
 5.56
 5.17
 7.86
 4.96
 3.83
 2.57
 4.86
 6.62
 6.25
 3.77
 5.17
 2.38
 4.42
 4.66
 5.36
 3.82
 6.76
 4.48
 4.43
 4.24
 6.32
 2.81
 6.90
 *The survey results are based on a randomized sample of 10,238 Malaysian youths from across Malaysia, age 15 to 35, surveyed online through www.youthsays.com from 13th February 2009 till 16th February 2009thsays.com from 13th February 2009 till 16th February 2009 * * Respondent Demographics are: Male (51%), Female (49%) ; Age 15 to 18(2.5%), Age 18 to 22 (39.6%), Age 23 to 27 (40.1%), Age 28 to 32 (11.2%), Age 32 to 35 (6.6%); Malay (59.8%), Chinese (31.2%), Indian (3.5%), Others (5.5%); Urban (74.5%), Rural (25.5%). YOUTHSAYS.COM MALAYSIA IS MALAYSIA'S LARGEST & MOST ACTIVE YOUTH OPINION COMMUNITY, POWERED BY OVER 100,000 MALAYSIAN YOUTHS!
Slide 13: We
wear
these
watch
brands:
 35.00
 30.00
 25.00
 20.00
 15.00
 10.00
 5.00
 0.00
 Adidas


 Casio


 CiXzen


Esprit


 Fossil


 Gucci


 Guess


 Levi's


 Mont
 Nike


 Omega


 Oris


 Seiko


Swatch


 Tag
 Titus


 Others


 Blanc


 Heuer


 I feel confident when I go out because my watch is so attractive! – Salmi, 22
Slide 14: We
wear
these
watch
brands:
 Watch
Brands
 %
of
Young

 Malaysian

 Watch
Product
 Consumers
 21.51
 32.96
 7.98
 7.70
 6.96
 6.18
 14.62
 7.21
 2.97
 13.14
 4.84
 1.45
 12.58
 24.20
 8.05
 4.24
 21.87
 Breakdown
of
Young
Watch
Product
Consumers
 Gender
 Male
 Female
 (%)
 (%)
 63.38
 36.62
 61.09
 38.91
 52.65
 47.35
 34.40
 65.60
 46.70
 53.30
 33.71
 66.29
 35.99
 64.01
 70.10
 29.90
 73.81
 26.19
 63.17
 36.83
 71.53
 28.47
 70.73
 29.27
 66.57
 33.43
 44.67
 55.33
 71.49
 28.51
 32.50
 67.50
 38.45
 61.55
 15
to
18
 (%)
 4.27
 2.36
 1.77
 4.13
 1.02
 2.86
 1.69
 2.45
 1.19
 3.76
 1.46
 0.00
 1.97
 3.21
 0.88
 0.00
 3.07
 Age
 18
to
22
 23
to
27
 (%)
 (%)
 38.10
 37.27
 37.41
 42.66
 27.88
 38.05
 31.65
 42.66
 35.03
 48.73
 36.00
 43.43
 34.30
 42.51
 38.73
 40.69
 39.29
 41.67
 44.89
 34.68
 38.69
 38.69
 26.83
 31.71
 26.97
 42.70
 37.23
 43.65
 35.53
 38.60
 30.83
 46.67
 37.80
 38.93
 28
to
32
 (%)
 10.84
 10.93
 11.06
 15.14
 10.66
 8.57
 14.01
 9.31
 8.33
 9.14
 8.03
 19.51
 15.73
 10.95
 12.28
 15.00
 12.60
 32
to
35
 (%)
 9.52
 6.65
 21.24
 6.42
 4.57
 9.14
 7.49
 8.82
 9.52
 7.53
 13.14
 21.95
 12.64
 4.96
 12.72
 7.50
 7.59
 Race
 Malay

 Chinese
 Indian

 (%)
 (%)
 (%)
 71.76
 18.56
 4.43
 59.38
 32.48
 4.18
 60.62
 25.22
 8.41
 58.26
 33.94
 4.59
 54.31
 38.07
 3.55
 60.57
 27.43
 5.71
 64.98
 26.57
 4.35
 79.41
 14.71
 1.47
 59.52
 35.71
 2.38
 70.16
 19.89
 4.03
 65.69
 23.36
 4.38
 56.10
 36.59
 2.44
 58.99
 32.87
 4.78
 54.31
 39.56
 3.36
 64.04
 27.63
 3.51
 35.00
 56.67
 4.17
 60.58
 30.37
 2.91
 Others
 (%)
 5.25
 3.97
 5.75
 3.21
 4.06
 6.29
 4.11
 4.41
 2.38
 5.91
 6.57
 4.88
 3.37
 2.77
 4.82
 4.17
 6.14
 Adidas


 Casio


 CiXzen


 Esprit


 Fossil


 Gucci


 Guess


 Levi's


 Mont
Blanc


 Nike


 Omega


 Oris


 Seiko


 Swatch


 Tag
Heuer


 Titus


 Others


 *The survey results are based on a randomized sample of 10,208 Malaysian youths from across Malaysia, age 15 to 35, surveyed online through www.youthsays.com from 13th February 2009 till 16th February 2009thsays.com from 13th February 2009 till 16th February 2009 * * Respondent Demographics are: Male (51%), Female (49%) ; Age 15 to 18(2.5%), Age 18 to 22 (39.6%), Age 23 to 27 (40.1%), Age 28 to 32 (11.2%), Age 32 to 35 (6.6%); Malay (59.8%), Chinese (31.2%), Indian (3.5%), Others (5.5%); Urban (74.5%), Rural (25.5%). YOUTHSAYS.COM MALAYSIA IS MALAYSIA'S LARGEST & MOST ACTIVE YOUTH OPINION COMMUNITY, POWERED BY OVER 100,000 MALAYSIAN YOUTHS!
Slide 15: We
wear
these
shoe
brands:
 50.00
 45.00
 40.00
 35.00
 30.00
 25.00
 20.00
 15.00
 10.00
 5.00
 0.00
 I can kiss my boyfriend without tiptoeing thanks to my high heels! – Pamella, 21
Slide 16: We
wear
these
shoe
brands:
 %
of
Young
Malaysian
 Shoe
Brands
 Shoe
Brand
 Consumers
 Adidas


 Bata


 Blay


 Converse


 Crocs


 Eclipse


 Hush
Puppies


 Lacoste


 Nike


 Nine
West


 Nose


 Puma


 Reebok


 Vincci


 Viss


 Voir


 Others


 45.74
 43.48
 2.33
 26.95
 9.57
 2.54
 14.34
 2.44
 43.55
 3.21
 16.99
 15.12
 15.86
 32.07
 7.45
 11.94
 28.65
 Breakdown
of
Young
Shoe
Brand
Consumers
 Gender
 Male

 Female
 (%)
 (%)
 66.72
 33.28
 48.09
 51.91
 16.67
 83.33
 54.52
 45.48
 46.13
 53.87
 20.83
 79.17
 49.26
 50.74
 63.77
 36.23
 59.37
 40.63
 13.19
 86.81
 2.70
 97.30
 67.06
 32.94
 60.36
 39.64
 4.74
 95.26
 3.79
 96.21
 4.44
 95.56
 48.71
 51.29
 15
to
18
 (%)
 3.17
 3.74
 1.52
 4.46
 3.32
 1.39
 1.48
 2.90
 2.43
 2.20
 1.04
 2.34
 2.23
 0.77
 1.42
 2.07
 3.08
 Age
 18
to
22
 23
to
27
 28
to
32
 (%)
 (%)
 (%)
 37.68
 39.38
 11.97
 36.56
 40.94
 11.70
 40.91
 43.94
 7.58
 44.30
 40.63
 7.08
 35.79
 36.53
 14.39
 33.33
 43.06
 15.28
 29.80
 39.41
 17.98
 31.88
 43.48
 13.04
 41.93
 38.36
 10.06
 31.87
 42.86
 20.88
 41.16
 44.91
 10.60
 38.08
 37.15
 12.15
 39.20
 38.53
 11.36
 40.31
 44.16
 11.23
 36.02
 47.87
 13.27
 41.72
 41.12
 11.83
 39.21
 39.95
 12.33
 32
to
35
 (%)
 7.80
 7.07
 6.06
 3.54
 9.96
 6.94
 11.33
 8.70
 7.22
 2.20
 2.29
 10.28
 8.69
 3.52
 1.42
 3.25
 5.43
 Race
 Malay

 Chinese
 Indian

 (%)
 (%)
 (%)
 63.09
 27.10
 4.02
 60.19
 29.00
 5.12
 36.36
 59.09
 3.03
 66.06
 26.34
 2.10
 55.35
 35.42
 5.17
 38.89
 47.22
 6.94
 47.54
 42.61
 4.68
 55.07
 36.23
 7.25
 55.56
 35.60
 3.57
 56.04
 38.46
 4.40
 45.53
 46.78
 2.70
 61.92
 26.87
 5.84
 52.56
 37.42
 6.01
 50.88
 41.52
 2.42
 49.76
 42.18
 2.84
 49.70
 43.20
 3.85
 63.50
 28.61
 2.71
 Others
 (%)
 5.79
 5.69
 1.52
 5.50
 4.06
 6.94
 5.17
 1.45
 5.27
 1.10
 4.99
 5.37
 4.01
 5.18
 5.21
 3.25
 5.18
 *The survey results are based on a randomized sample of 10,238 Malaysian youths from across Malaysia, age 15 to 35, surveyed online through www.youthsays.com from 13th February 2009 till 16th February 2009thsays.com from 13th February 2009 till 16th February 2009 * * Respondent Demographics are: Male (51%), Female (49%) ; Age 15 to 18(2.5%), Age 18 to 22 (39.6%), Age 23 to 27 (40.1%), Age 28 to 32 (11.2%), Age 32 to 35 (6.6%); Malay (59.8%), Chinese (31.2%), Indian (3.5%), Others (5.5%); Urban (74.5%), Rural (25.5%). YOUTHSAYS.COM MALAYSIA IS MALAYSIA'S LARGEST & MOST ACTIVE YOUTH OPINION COMMUNITY, POWERED BY OVER 100,000 MALAYSIAN YOUTHS!
Slide 17: We
use
these
mobile
phone
brands:
 80.00
 70.00
 60.00
 50.00
 40.00
 30.00
 20.00
 10.00
 0.00
 Apple
 Blackberry


 Dopod


 HP
iPaq


 iPhone


 HTC


 LG


 Motorola


 Nokia


 O2


 Samsung


 Sony
 Toshiba


 Others


 Ericsson


 With my mobile phone, I am never lonely. – Selina Lee, 24
Slide 18: We
use
these
mobile
phone
brands:
 %
of
Young

 Mobile
Phone
 Malaysian

 Brands
 Mobile
Phone

 Brand
Consumers
 Apple
iPhone


 Blackberry


 Dopod


 HP
iPaq


 HTC


 LG


 Motorola


 Nokia


 O2


 Samsung


 Sony
Ericsson


 Toshiba


 Others


 4.52
 3.11
 2.93
 2.51
 3.50
 5.48
 16.60
 70.22
 2.83
 12.47
 50.90
 0.99
 3.32
 Breakdown
of
Young
Mobile
Phone
Brand
Consumers
 Gender
 Male
 (%)
 63.28
 59.09
 69.88
 63.38
 67.68
 54.84
 48.51
 51.61
 65.00
 41.64
 48.44
 64.29
 51.06
 Female
 (%)
 36.72
 40.91
 30.12
 36.62
 32.32
 45.16
 51.49
 48.39
 35.00
 58.36
 51.56
 35.71
 48.94
 15
to
18
 (%)
 4.69
 6.82
 1.20
 1.41
 0.00
 1.94
 3.40
 2.82
 0.00
 3.97
 2.57
 3.57
 1.06
 Age
 18
to
22
 23
to
27
 (%)
 (%)
 44.53
 32.95
 31.33
 29.58
 36.36
 40.65
 37.66
 38.13
 38.75
 34.56
 42.12
 32.14
 40.43
 41.41
 36.36
 44.58
 43.66
 40.40
 44.52
 39.15
 40.29
 45.00
 41.36
 41.01
 46.43
 43.62
 28
to
32
 (%)
 5.47
 13.64
 19.28
 15.49
 18.18
 6.45
 12.55
 11.32
 11.25
 13.88
 9.30
 10.71
 11.70
 32
to
35
 (%)
 3.91
 10.23
 3.61
 9.86
 5.05
 6.45
 7.23
 7.44
 5.00
 6.23
 5.00
 7.14
 3.19
 Malay
 (%)
 50.00
 62.50
 63.86
 54.93
 47.47
 52.26
 60.64
 61.22
 60.00
 57.22
 56.42
 46.43
 69.15
 Race
 Chinese
 (%)
 39.06
 29.55
 28.92
 39.44
 42.42
 35.48
 28.30
 29.73
 33.75
 35.98
 34.63
 42.86
 23.40
 Indian
 (%)
 5.47
 5.68
 2.41
 4.23
 4.04
 5.81
 4.89
 3.42
 3.75
 2.83
 3.61
 3.57
 2.13
 Others
 (%)
 5.47
 2.27
 4.82
 1.41
 6.06
 6.45
 6.17
 5.63
 2.50
 3.97
 5.34
 7.14
 5.32
 *The survey results are based on a randomized sample of 10,208 Malaysian youths from across Malaysia, age 15 to 35, surveyed online through www.youthsays.com from 13th February 2009 till 16th February 2009thsays.com from 13th February 2009 till 16th February 2009 * * Respondent Demographics are: Male (51%), Female (49%) ; Age 15 to 18(2.5%), Age 18 to 22 (39.6%), Age 23 to 27 (40.1%), Age 28 to 32 (11.2%), Age 32 to 35 (6.6%); Malay (59.8%), Chinese (31.2%), Indian (3.5%), Others (5.5%); Urban (74.5%), Rural (25.5%). YOUTHSAYS.COM MALAYSIA IS MALAYSIA'S LARGEST & MOST ACTIVE YOUTH OPINION COMMUNITY, POWERED BY OVER 100,000 MALAYSIAN YOUTHS!
Slide 19: We
use
these
PC/Laptop
brands:
 45.00
 40.00
 35.00
 30.00
 25.00
 20.00
 15.00
 10.00
 5.00
 0.00
 Acer


 Apple


 Asus


 BenQ


 Compaq


 Dell


 FTEC


 Fujitsu


 HP


 Lenovo


 Sony
Vaio


 Toshiba


 Others


 If I were to be stuck in a desert, all I need is my laptop and internet connection. - Praveen, 25
Slide 20: We
use
these
PC/Laptop
brands:
 PC/Laptop
 Brands

 %
of
Young
 Malaysian
PC/ Laptop
Brand
 Consumers
 39.99
 6.36
 7.63
 4.06
 23.03
 25.33
 1.48
 3.11
 18.09
 4.70
 5.33
 8.02
 6.61
 Breakdown
of
Young
Malaysian
PC/Laptop
Brand
Consumers
 Gender
 Male

 (%)
 51.59
 56.11
 60.19
 53.04
 50.00
 48.12
 52.38
 56.82
 49.41
 60.90
 61.59
 47.58
 46.52
 Female
 (%)
 48.41
 43.89
 39.81
 46.96
 50.00
 51.88
 47.62
 43.18
 50.59
 39.10
 38.41
 52.42
 53.48
 15
to
18
 (%)
 2.65
 4.44
 1.39
 1.74
 2.15
 3.49
 2.38
 1.14
 2.15
 1.50
 3.97
 3.08
 5.35
 Age
 18
to
22
 23
to
27
 28
to
32
 (%)
 (%)
 (%)
 40.81
 36.67
 38.89
 41.74
 39.88
 36.26
 47.62
 35.23
 31.25
 33.08
 43.05
 36.12
 38.50
 39.66
 43.89
 44.91
 39.13
 41.56
 40.86
 35.71
 46.59
 43.95
 42.86
 37.75
 43.17
 35.83
 10.42
 10.00
 10.65
 10.43
 9.82
 12.55
 11.90
 10.23
 15.23
 15.04
 9.93
 10.57
 11.23
 32
to
35
 (%)
 6.45
 5.00
 4.17
 6.96
 6.60
 6.83
 2.38
 6.82
 7.42
 7.52
 5.30
 7.05
 9.09
 Race
 Malay

 Chinese
 (%)
 (%)
 67.76
 51.11
 54.63
 57.39
 65.18
 44.21
 59.52
 47.73
 58.40
 57.14
 52.32
 48.02
 56.15
 22.97
 42.22
 38.89
 34.78
 25.92
 45.19
 35.71
 47.73
 32.62
 34.59
 39.07
 45.37
 33.16
 Indian

 (%)
 3.71
 2.78
 2.78
 3.48
 4.91
 5.44
 2.38
 1.14
 4.30
 5.26
 4.64
 2.64
 4.28
 Others
 (%)
 5.57
 3.89
 3.70
 4.35
 3.99
 5.16
 2.38
 3.41
 4.69
 3.01
 3.97
 3.96
 6.42
 Acer


 Apple


 Asus


 BenQ


 Compaq


 Dell


 FTEC


 Fujitsu


 HP


 Lenovo


 Sony
Vaio


 Toshiba


 Others


 *The survey results are based on a randomized sample of 10,238 Malaysian youths from across Malaysia, age 15 to 35, surveyed online through www.youthsays.com from 13th February 2009 till 16th February 2009thsays.com from 13th February 2009 till 16th February 2009 * * Respondent Demographics are: Male (51%), Female (49%) ; Age 15 to 18(2.5%), Age 18 to 22 (39.6%), Age 23 to 27 (40.1%), Age 28 to 32 (11.2%), Age 32 to 35 (6.6%); Malay (59.8%), Chinese (31.2%), Indian (3.5%), Others (5.5%); Urban (74.5%), Rural (25.5%). YOUTHSAYS.COM MALAYSIA IS MALAYSIA'S LARGEST & MOST ACTIVE YOUTH OPINION COMMUNITY, POWERED BY OVER 100,000 MALAYSIAN YOUTHS!
Slide 21: We
use
these
car
brands:
 45.00
 40.00
 35.00
 30.00
 25.00
 20.00
 15.00
 10.00
 5.00
 0.00
 BMW


 Daihatsu


 Honda


 Hyundai


Mercedes


 Mitsubishi


 Naza


 Nissan


 Perodua


 Proton


 Suzuki


 Toyota


 Others


 I love singing loudly in the car with the windows open. – Joe, 21
Slide 22: We
use
these
car
brands:
 Car
Brands
 %
of
Young

 Malaysian

 Car
Brand

 Consumers
 4.31
 1.13
 11.20
 3.78
 3.43
 2.83
 3.85
 5.02
 33.98
 38.47
 1.87
 13.99
 3.92
 Breakdown
of
Young
Car
Brand
Consumers
 Gender
 Male

 (%)
 71.31
 78.13
 57.10
 51.40
 51.55
 70.00
 55.05
 61.97
 45.95
 55.92
 54.72
 54.29
 39.64
 Female
 (%)
 28.69
 21.88
 42.90
 48.60
 48.45
 30.00
 44.95
 38.03
 54.05
 44.08
 45.28
 45.71
 60.36
 15
to
18
 (%)
 5.74
 3.13
 0.95
 2.80
 5.15
 2.50
 2.75
 1.41
 0.52
 1.29
 7.55
 2.53
 0.90
 18
to
22
 (%)
 45.08
 50.00
 39.12
 42.99
 46.39
 41.25
 34.86
 45.77
 35.65
 32.60
 39.62
 40.66
 37.84
 Age
 23
to
27
 (%)
 33.61
 31.25
 41.01
 37.38
 36.08
 46.25
 34.86
 38.03
 45.22
 42.15
 32.08
 37.88
 39.64
 28
to
32
 (%)
 11.48
 9.38
 12.62
 7.48
 10.31
 3.75
 14.68
 4.23
 12.68
 14.69
 16.98
 9.60
 13.51
 32
to
35
 (%)
 4.10
 6.25
 6.31
 9.35
 2.06
 6.25
 12.84
 10.56
 5.93
 9.27
 3.77
 9.34
 8.11
 Malay

 (%)
 54.92
 59.38
 56.78
 41.12
 48.45
 60.00
 71.56
 45.07
 59.98
 62.44
 62.26
 44.70
 54.95
 Race
 Chinese
 (%)
 37.70
 25.00
 34.07
 53.27
 45.36
 27.50
 15.60
 45.77
 31.50
 30.21
 28.30
 45.96
 32.43
 Indian

 Others
(%)
 (%)
 4.92
 3.13
 4.10
 1.87
 4.12
 1.25
 8.26
 5.63
 3.22
 3.49
 3.77
 3.79
 6.31
 2.46
 12.50
 5.05
 3.74
 2.06
 11.25
 4.59
 3.52
 5.30
 3.86
 5.66
 5.56
 6.31
 BMW


 Daihatsu


 Honda


 Hyundai


 Mercedes


 Mitsubishi


 Naza


 Nissan


 Perodua


 Proton


 Suzuki


 Toyota


 Others


 *The survey results are based on a randomized sample of 10,238 Malaysian youths from across Malaysia, age 15 to 35, surveyed online through www.youthsays.com from 13th February 2009 till 16th February 2009thsays.com from 13th February 2009 till 16th February 2009 * * Respondent Demographics are: Male (51%), Female (49%) ; Age 15 to 18(2.5%), Age 18 to 22 (39.6%), Age 23 to 27 (40.1%), Age 28 to 32 (11.2%), Age 32 to 35 (6.6%); Malay (59.8%), Chinese (31.2%), Indian (3.5%), Others (5.5%); Urban (74.5%), Rural (25.5%). YOUTHSAYS.COM MALAYSIA IS MALAYSIA'S LARGEST & MOST ACTIVE YOUTH OPINION COMMUNITY, POWERED BY OVER 100,000 MALAYSIAN YOUTHS!
Slide 23: We
use
services
by
these
banks:
 70.00
 60.00
 50.00
 40.00
 30.00
 20.00
 10.00
 0.00
 Affin
 Al
Rajhi


 Alliance
AmBank


 Bank
 Bank
 CIMB
 EON
 Hong
 HSBC


Maybank


OCBC
 Public
 RHB
 Bank


 Bank


 Islam


 Rakyat


 Bank


 Bank


 Leong
 Bank


 Bank


 Bank


 Bank


 UOB
 Others


 Bank


 Nothing matters more than good customer service. – Judith Ann, 26
Slide 24: We
use
services
by
these
banks:
 Bank
Services
 %
of
Young
 Malaysian
 Bank
Service
 Consumers
 5.26
 2.61
 4.17
 12.68
 28.12
 9.50
 52.84
 6.22
 9.11
 8.16
 65.10
 3.74
 24.30
 14.41
 2.19
 16.67
 Breakdown
of
Young
Bank
Service
Consumers
 Gender
 Male

 Female
 (%)
 (%)
 53.69
 46.31
 75.68
 24.32
 53.39
 46.61
 55.15
 44.85
 53.64
 46.36
 60.97
 39.03
 52.34
 47.66
 59.66
 40.34
 49.61
 50.39
 45.89
 54.11
 51.22
 48.78
 55.66
 44.34
 49.27
 50.73
 53.19
 46.81
 41.94
 58.06
 50.42
 49.58
 15
to
18
 (%)
 2.01
 1.35
 1.69
 2.23
 1.26
 2.23
 0.87
 2.84
 3.10
 2.60
 1.74
 3.77
 1.02
 1.23
 1.61
 1.27
 Age
 18
to
22
 23
to
27
 (%)
 (%)
 20.13
 55.70
 20.27
 39.19
 22.88
 38.14
 26.74
 34.54
 40.83
 45.35
 26.02
 28.25
 35.56
 45.59
 26.14
 36.36
 29.07
 36.82
 25.11
 36.36
 33.04
 43.41
 33.02
 37.74
 33.87
 41.72
 23.77
 46.32
 16.13
 51.61
 45.97
 38.98
 28
to
32
 (%)
 15.44
 18.92
 27.12
 21.73
 7.41
 20.07
 11.56
 19.32
 18.60
 22.94
 14.16
 14.15
 13.52
 17.65
 20.97
 9.53
 32
to
35
 (%)
 6.71
 20.27
 10.17
 14.76
 5.15
 23.42
 6.42
 15.34
 12.40
 12.99
 7.65
 11.32
 9.88
 11.03
 9.68
 4.24
 Race
 Malay

 Chinese
 Indian

 (%)
 (%)
 (%)
 73.15
 22.15
 0.67
 75.68
 20.27
 2.70
 42.37
 44.92
 4.24
 48.47
 44.01
 4.18
 85.93
 9.30
 1.13
 84.39
 7.06
 1.49
 64.91
 25.87
 3.88
 51.14
 41.48
 3.41
 27.13
 64.73
 4.26
 30.74
 56.28
 6.93
 60.77
 30.93
 3.26
 26.42
 69.81
 2.83
 30.96
 59.74
 3.63
 48.77
 39.71
 3.43
 14.52
 80.65
 1.61
 73.94
 17.16
 3.39
 Others
 (%)
 4.03
 1.35
 8.47
 3.34
 3.64
 7.06
 5.35
 3.98
 3.88
 6.06
 5.05
 0.94
 5.67
 8.09
 3.23
 5.51
 Affin
Bank


 Al
Rajhi


 Alliance
Bank


 AmBank


 Bank
Islam


 Bank
Rakyat


 CIMB
Bank


 EON
Bank


 Hong
Leong
Bank


 HSBC


 Maybank


 OCBC
Bank


 Public
Bank


 RHB
Bank


 UOB
Bank


 Others


 *The survey results are based on a randomized sample of 10,208 Malaysian youths from across Malaysia, age 15 to 35, surveyed online through www.youthsays.com from 13th February 2009 till 16th February 2009thsays.com from 13th February 2009 till 16th February 2009 * * Respondent Demographics are: Male (51%), Female (49%) ; Age 15 to 18(2.5%), Age 18 to 22 (39.6%), Age 23 to 27 (40.1%), Age 28 to 32 (11.2%), Age 32 to 35 (6.6%); Malay (59.8%), Chinese (31.2%), Indian (3.5%), Others (5.5%); Urban (74.5%), Rural (25.5%). YOUTHSAYS.COM MALAYSIA IS MALAYSIA'S LARGEST & MOST ACTIVE YOUTH OPINION COMMUNITY, POWERED BY OVER 100,000 MALAYSIAN YOUTHS!
Slide 25: We
frequent
these
fast
food
outlets:
 90.00
 80.00
 70.00
 60.00
 50.00
 40.00
 30.00
 20.00
 10.00
 0.00
 Good food, good friends. – Maisarah, 24
Slide 26: We
frequent
these
fast
food
outlets:
 %
of
Young
 Malaysian
Fast
 Fast
Food
Outlets
 Food
Product
 Consumers
 1901
 A&W


 Baskin
Robin


 Burger
King


 Coffee
Bean


 Dome


 Domino’s


 Dunkin'
Donut


 Gloria
Jeans


 Häagen‐Dazs


 KFC


 McDonalds


 Old
Town
Coffee
 Shop


 Pizza
Hut


 Secret
Recipe


 Starbucks


 Subway


 Others


 21.79
 38.54
 25.08
 38.93
 22.92
 10.17
 27.66
 29.95
 4.20
 12.43
 81.31
 77.39
 40.45
 63.83
 56.09
 35.96
 18.79
 14.66
 Breakdown
of
Young
Fast
Food
Product
Consumers
 Gender
 Male
 Female
 (%)
 (%)
 40.03
 59.97
 46.65
 53.35
 35.77
 64.23
 48.28
 51.72
 41.76
 58.24
 34.38
 65.63
 40.74
 59.26
 41.27
 58.73
 35.29
 64.71
 33.52
 66.48
 49.52
 50.48
 46.92
 53.08
 44.02
 46.65
 39.17
 41.85
 38.72
 45.78
 55.98
 53.35
 60.83
 58.15
 61.28
 54.22
 15
to
18
 (%)
 2.76
 2.38
 3.38
 2.63
 2.16
 2.43
 2.81
 2.59
 3.36
 3.69
 2.52
 2.65
 2.10
 2.60
 2.58
 2.95
 3.20
 3.61
 Age
 18
to
22
 23
to
27
 28
to
32
 (%)
 (%)
 (%)
 37.93
 42.79
 11.18
 36.76
 41.70
 12.19
 42.25
 38.73
 10.00
 37.48
 42.20
 11.80
 37.60
 40.52
 13.25
 35.76
 38.54
 16.32
 42.15
 39.85
 11.24
 38.56
 43.28
 10.14
 28.57
 49.58
 11.76
 42.33
 38.35
 10.80
 38.66
 40.10
 11.77
 38.75
 40.39
 12.05
 39.39
 38.52
 38.79
 41.55
 41.35
 38.31
 43.23
 40.90
 42.57
 39.29
 40.60
 40.96
 11.00
 11.07
 10.96
 11.79
 10.71
 10.84
 32
to
35
 (%)
 5.35
 6.97
 5.63
 5.90
 6.47
 6.94
 3.96
 5.42
 6.72
 4.83
 6.95
 6.16
 4.28
 6.92
 5.10
 4.42
 4.14
 6.27
 Malay
 (%)
 52.03
 53.35
 40.14
 54.17
 37.44
 34.38
 47.25
 66.51
 44.54
 28.41
 58.86
 53.86
 37.73
 57.33
 53.02
 34.09
 36.47
 59.28
 Race
 Chinese
 Indian
 (%)
 (%)
 41.17
 2.27
 38.13
 4.67
 52.25
 4.51
 36.48
 3.99
 52.85
 3.39
 57.64
 2.43
 43.17
 5.62
 24.06
 4.83
 48.74
 0.84
 64.20
 3.98
 31.89
 3.69
 37.15
 4.11
 53.28
 33.26
 38.60
 54.62
 53.76
 31.08
 5.24
 4.21
 3.65
 5.30
 6.02
 2.89
 Others
 (%)
 4.54
 3.85
 3.10
 5.35
 6.32
 5.56
 3.96
 4.60
 5.88
 3.41
 5.56
 4.88
 3.76
 5.20
 4.72
 5.99
 3.76
 6.75
 *The survey results are based on a randomized sample of 10,208 Malaysian youths from across Malaysia, age 15 to 35, surveyed online through www.youthsays.com from 13th February 2009 till 16th February 2009thsays.com from 13th February 2009 till 16th February 2009 * * Respondent Demographics are: Male (51%), Female (49%) ; Age 15 to 18(2.5%), Age 18 to 22 (39.6%), Age 23 to 27 (40.1%), Age 28 to 32 (11.2%), Age 32 to 35 (6.6%); Malay (59.8%), Chinese (31.2%), Indian (3.5%), Others (5.5%); Urban (74.5%), Rural (25.5%). YOUTHSAYS.COM MALAYSIA IS MALAYSIA'S LARGEST & MOST ACTIVE YOUTH OPINION COMMUNITY, POWERED BY OVER 100,000 MALAYSIAN YOUTHS!
Slide 27: We
use
these
mobile
phone
operators:
 80.00
 70.00
 60.00
 50.00
 40.00
 30.00
 20.00
 10.00
 0.00
 Celcom


 DiGi


 Happy
Mobile


 Maxis


 uMobile


 Others


 I love getting free SMS and airtime! – Hayati, 25
Slide 28: We
use
these
mobile
phone
operators:
 %
of
Young
 Mobile
Phone
 Malaysian
Mobile
 Operators
 Phone
Operator
 Subscribers
 Celcom


 DiGi


 Happy
Mobile


 Maxis


 uMobile


 Others


 43.69
 29.42
 2.76
 67.86
 3.67
 0.57
 Breakdown
of
Young
Mobile
Phone
Operator
Subscribers
 Gender
 Male

 (%)
 56.27
 47.42
 61.54
 49.92
 55.77
 56.25
 Female
 (%)
 43.73
 52.58
 38.46
 50.08
 44.23
 43.75
 15
to
18
 (%)
 1.86
 3.60
 0.00
 2.55
 3.85
 0.00
 Age
 18
to
22
 23
to
27
 (%)
 (%)
 38.40
 42.14
 44.87
 39.51
 41.35
 68.75
 39.77
 38.30
 43.59
 41.33
 38.46
 12.50
 28
to
32
 (%)
 11.40
 10.44
 8.97
 10.36
 12.50
 6.25
 32
to
35
 (%)
 8.57
 5.52
 2.56
 6.25
 3.85
 12.50
 Race
 Malay

 Chinese
 (%)
 (%)
 84.40
 29.89
 60.26
 63.09
 65.38
 37.50
 8.00
 54.26
 32.05
 30.66
 27.88
 50.00
 Indian

 (%)
 1.62
 6.00
 2.56
 3.18
 1.92
 6.25
 Others
 (%)
 5.98
 9.84
 5.13
 3.07
 4.81
 6.25
 *The survey results are based on a randomized sample of 10,208 Malaysian youths from across Malaysia, age 15 to 35, surveyed online through www.youthsays.com from 13th February 2009 till 16th February 2009thsays.com from 13th February 2009 till 16th February 2009 * * Respondent Demographics are: Male (51%), Female (49%) ; Age 15 to 18(2.5%), Age 18 to 22 (39.6%), Age 23 to 27 (40.1%), Age 28 to 32 (11.2%), Age 32 to 35 (6.6%); Malay (59.8%), Chinese (31.2%), Indian (3.5%), Others (5.5%); Urban (74.5%), Rural (25.5%). YOUTHSAYS.COM MALAYSIA IS MALAYSIA'S LARGEST & MOST ACTIVE YOUTH OPINION COMMUNITY, POWERED BY OVER 100,000 MALAYSIAN YOUTHS!
Slide 29: Want
to
know
what
we
think? 
 email
nadia@youthsays.com