Although relatively a new phenomenon, social media has become a significant source of website traffic. Social Media describes online technologies and practices used by people to share experiences, opinions, and insights through the use of images, vi (more)
Although relatively a new phenomenon, social media has become a significant source of website traffic. Social Media describes online technologies and practices used by people to share experiences, opinions, and insights through the use of images, videos, audio, and text. (less)
From:
Claritics
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Social media analytics today is considered along the same lines as BI, basic data management and predictive analytics. Social media analytics today is at an evolving stage and yet has advanced a lot.
From:
Claritics
Views: 164
Comments: 0
Considered along the same lines such as business analytics, from the basic data management and BI to predictive analytics, social media analytics is in a developing state and yet advanced, as per a Deloitte Consulting analyst.
From:
Claritics
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Today the latest buzzword is social media. This is not only true for young people but also the corporate honchos who are all geared up to make some serious business out of this medium.
From:
Claritics
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When the business environment became competitive, enterprises realized the importance of ensuring customer satisfaction to retain customers. However, to accommodate customers better, it is necessary to identify trends and their sentiments.
Slide 1: Introducing the Claritics Social Intelligence Suite
Click to edit Master Beta Version subtitle style
Social Intelligence. Now.
Jay Bala, CTO jay@claritics.com
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Slide 2: Claritics Delivers Real-time Social Intelligence For Social Commerce Companies
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Action-ability
Immediate, actionable insights to help social gaming, media, and e-tailers quickly reach smarter decisions
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Automation
First solution to turn analytics into automated processes that continuously improve reach, retention and revenue campaigns
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About Us
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Slide 3: Analytics are Useless without Actionability
Game Developer Overwhelming Amount of Data Profits
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Developers What do I change? Who will that impact? How much? When? What should I add?
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Marketers Who should I target? What are good traits? How many is enough? What tactics? Which mode?
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Slide 4: Claritics Adds the Actionability
Automation, Targeting, Ad hoc Analytics Profits
Developers Marketers
The Claritics Difference:
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Cloud-based infrastructure ‘App-ifies’ analytics Automation tools help optimize performance onthe-fly Flexible instrumentation and easy setup
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Slide 5: Base Analytics: Reach
Fast access to key gaming data: • K-Factor • DAU/ MAU ARPU ARRPU Manage multiple products
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Detailed category drilldowns
Detailed metrics drill-downs
Specify time periods
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Slide 6: Base Analytics: Retention
Domain-specific KPIs e.g. K-factor virality
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Slide 7: Base Analytics: Revenue
Virtual & Real commerce
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Slide 8: Advanced Analytics: Define Segments
Advanced Analytics allows for: • Cohort Analysis • Multi-Event Analysis • Levels Analysis
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Slide 9: Advanced Analytics: Analyze Segments
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Slide 10: What’s Next? Insights to Action to Automation
Analyze Data Define and Target Segments
Tweak Game/Offer
= 50cr = 20cr = 10cr
Evaluate Behaviors
= Engagement E MAUs M DAUs
D Engagement E MAUs M DAUs
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Slide 11: Summary
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Claritics moves Analytics from Defense to Offense
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Action-ability Automation
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Driving innovation in the cloud for social commerce Success with early beta customers
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Monetization for social gaming
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Expansion into high growth social commerce
Slide 12: Claritics In the Press
Claritics raises $1.5M for social analytics apps Claritics Raises $1.5 Million For Cloud-Based Analytics Apps Social Intelligence Company Claritics Raises $1.5M; Named TIEcon’s Top 50 Startup Claritics Raises $1.5M Series A For Social Analytics Claritics Raises Funding for its Social Analytics Services Social Analytics Firm Claritics Raises $1.5 million in Series A Funding
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