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Online Video Insights Report 

Online Video Insights Report

 

 
 
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Published:  November 19, 2011
 
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Slide 1: Online Video Insights Report March 2010
Slide 2: Overview ScanScout, the leading in-stream video ad provider, serves more than 700 million ad impressions/month to tens of millions of unique viewers. Our proprietary technology scans and tracks every single video, page, and audience viewing behavior, and analyzes billions of data points each month as part of its ad targeting, optimization, and brand protection algorithms. This monthly report provides a concise snapshot of online video consumption and trends by key video categories, day parts, and (coming soon) audience segments, demographics, and more. To learn more, contact us at onlinevideoreport@scanscout.com Or Follow us on Twitter @ScanScout March
2010
Video
Insights
Report

Slide 3: Table of Contents CLICK TO SKIP TO PAGE   March Highlights   Healthcare Reform   The Oscars   All Videos   Automotive   Business/Finance/ Real Estate   Community   Education/Careers   Entertainment   Animation   Movies   Music   TV 4 7 8 14 16 18 20 22 24   Family   Food & Drink   Health 33 35 37   Home 39   Law/Government/Politics 41   Lifestyle/Culture   News   Pets/Animals   Shopping/Style   Sports   Technology/Gaming   Travel 43 45 47 49 51 53 55 March
2010
Video
Insights
Report

Slide 4: March Highlights   Nearly one in four (24%) videos streamed in March was watched during prime-time TV viewing hours, 8PM-11PM. (Approximately 174MM streams.)   9PM-10PM showed the most streams and unique viewers for most categories.   Other category peaks of note: Business (4PM-5PM); Home (2PM-3PM), Food & Drink (5PM-6PM), Health (7PM-8PM)   Most popular topics: Apple iPad, escapist movies Clash of the Titans, A-Team and Iron Man, Columbian pop star Shakira, and NCAA “March Madness” Championship   Weekend daily viewership is 31% higher than weekday. Sports and Automotive content saw the biggest weekend lifts, 50% and 45%, respectively. Community video views dropped by about 24% on weekends.   Business/Finance viewership remained steady, even on weekends. Other categories that showed consistent weekend/weekday stream volumes included Travel, Lifestyle/Culture, Careers, and Entertainment.   March Webby and Streamy Award winner Zach Galifianakis broke into All Videos Top 10 with his “Between Two Ferns…” short-form talk show.   Biggest day: Saturday, March 13, with 33.4MM streams March
2010
Video
Insights
Report

Slide 5: March Video Streams by Category Food & Drink 1% Law / Government / Politics 1% Shopping / Style / Fashion Travel 2% 1% Health 2% Culture / Lifestyle 2% Community 1% Home 1% Pets 1% Education / Careers 1% Family 0% Business / Finance / Real Estate 4% News 4% Automotive 4% Entertainment (Animation + Movies + Music + TV) 35% Sports 14% Computing / Technology / Games 25% March
2010
Video
Insights
Report

Slide 6: March Video Streams by Category by Hour 300,000
 250,000
 Automotive Business / Finance / Real Estate Community Computing / Technology / Games Culture / Lifestyle Education / Careers Entertainment / Animation Entertainment / Movies Entertainment / Music Entertainment / Television Family Food & Drink 200,000
 150,000
 100,000
 Health Home Law / Government / Politics News 50,000
 Pets Shopping / Style / Fashion Sports Travel 0
 March
2010
Video
Insights
Report

Slide 7: HOT TOPIC: Healthcare Reform 10000
 9000
 8000
 7000
 6000
 5000
 4000
 3000
 2000
 1000
 0
 6/27/09
 7/27/09
 8/27/09
 9/27/09
 10/27/09
 11/27/09
 12/27/09
 1/27/10
 2/27/10
 3/27/10
 ScoE
Brown
wins
 Ted
Kennedy’s
 senate
seat,
1/19
 Healthcare
 Reform
Bill
 passes,
 3/21
 Number
of
 videos
 consumed
 that
 men?oned
 "Healthcare
 Reform"
 March
2010
Video
Insights
Report

Slide 8: HOT TOPIC: The Oscars – Best Picture 8.00
 Nomination announced Academy Awards 7.00
 6.00
 WINNER
 Avatar
 5.00
 The
Blind
Side
 District
9
 An
Educa6on
 4.00
 The
Hurt
Locker
 Inglorious
Basterds
 Precious
 A
Serious
Man
 Up
 3.00
 2.00
 Up
in
the
Air
 1.00
 0.00
 2/10
 2/12
 2/14
 2/16
 2/18
 2/20
 2/22
 2/24
 2/26
 1/11
 1/13
 1/15
 1/17
 1/19
 1/21
 1/23
 1/25
 1/27
 1/29
 1/31
 2/28
 1/1
 1/5
 1/7
 1/9
 2/8
 1/3
 2/2
 2/4
 2/6
 3/2
 3/4
 3/6
 3/8
 March
2010
Video
Insights
Report

Slide 9: HOT TOPIC: The Oscars – Best Director 40.00
 Nomination announced Academy Awards 35.00
 30.00
 25.00
 Kathryn
Bigelow
 20.00
 Quen?n
Taran?no
 James
Cameron
 Jason
Reitman
 15.00
 Lee
Daniels
 10.00
 WINNER
 5.00
 0.00
 2/10
 2/12
 2/14
 2/16
 2/18
 2/20
 2/22
 2/24
 2/26
 1/11
 1/13
 1/15
 1/17
 1/19
 1/21
 1/23
 1/25
 1/27
 1/29
 1/31
 2/28
 1/1
 1/5
 1/7
 1/9
 2/8
 1/3
 2/2
 2/4
 2/6
 3/2
 3/4
 3/6
 3/8
 March
2010
Video
Insights
Report

Slide 10: HOT TOPIC: The Oscars – Leading Actress 140.00
 Nomination announced Academy Awards 120.00
 100.00
 80.00
 Sandra
Bullock
 Helen
Mirren
 Carey
Mulligan
 Gabourey
Sidibe
 Meryl
Streep
 60.00
 40.00
 20.00
 WINNER
 0.00
 2/10
 2/12
 2/14
 2/16
 2/18
 2/20
 2/22
 2/24
 2/26
 1/11
 1/13
 1/15
 1/17
 1/19
 1/21
 1/23
 1/25
 1/27
 1/29
 1/31
 2/28
 1/1
 1/5
 1/7
 1/9
 2/8
 1/3
 2/2
 2/4
 2/6
 3/2
 3/4
 3/6
 3/8
 March
2010
Video
Insights
Report

Slide 11: HOT TOPIC: The Oscars – Leading Actor 25.00
 Nomination announced Academy Awards WINNER
 20.00
 15.00
 Jeff
Bridges
 George
Clooney
 Colin
Firth
 10.00
 Morgan
Freeman
 Jeremy
Renner
 5.00
 0.00
 1/11
 1/15
 1/17
 1/19
 1/21
 1/25
 1/27
 1/29
 1/31
 2/18
 2/28
 1/1
 1/3
 1/5
 1/7
 1/9
 2/2
 2/4
 2/6
 2/8
 3/2
 3/4
 3/6
 1/13
 1/23
 2/10
 2/12
 2/14
 2/16
 2/20
 2/22
 2/24
 2/26
 3/8
 March
2010
Video
Insights
Report

Slide 12: HOT TOPIC: The Oscars – Supp. Actress 4.00
 Nomination announced 3.50
 Academy Awards WINNER
 3.00
 2.50
 Penelope
Cruz
 2.00
 Vera
Farmiga
 Maggie
Gyllenhaal
 Anna
Kendrick
 1.50
 Mo'Nique
 1.00
 0.50
 0.00
 1/11
 1/15
 1/17
 1/19
 1/21
 1/25
 1/27
 1/29
 1/31
 2/18
 2/28
 1/1
 1/3
 1/5
 1/7
 1/9
 2/2
 2/4
 2/6
 2/8
 3/2
 3/4
 3/6
 1/13
 1/23
 2/10
 2/12
 2/14
 2/16
 2/20
 2/22
 2/24
 2/26
 3/8
 March
2010
Video
Insights
Report

Slide 13: HOT TOPIC: The Oscars – Supp. Actor 8.00
 Nomination announced 7.00
 Academy Awards WINNER
 6.00
 5.00
 MaE
Damon
 4.00
 Woody
Harrelson
 Christopher
Plummer
 Stanley
Tucci
 3.00
 Christoph
Waltz
 2.00
 1.00
 0.00
 2/10
 2/12
 2/14
 2/16
 2/18
 2/20
 2/22
 2/24
 2/26
 1/11
 1/13
 1/15
 1/17
 1/19
 1/21
 1/23
 1/25
 1/27
 1/29
 1/31
 2/28
 1/1
 1/5
 1/7
 1/9
 2/8
 1/3
 2/2
 2/4
 2/6
 3/2
 3/4
 3/6
 3/8
 March
2010
Video
Insights
Report

Slide 14: All Videos Top 10 1 2 3 4 5 Preview – Clash of the Titans Apple iPad First Hands-On! Preview – The A-Team Shakira – Gypsy iPad Introduction Captioned by Google 6 Update from Men's NCAAs 7 “Between Two Ferns” with Zach Galifianakis 8 Apple iPad Ad from the Oscars 9 NBA Trade Deadline Report 10 Iron Man 2 – Trailer Video Consumption by Day 35000000
 30000000
 25000000
 20000000
 Video
Stream
 15000000
 10000000
 5000000
 0
 Sunday
 Monday
 Tuesday
 Wednesday
 Thursday
 Friday
 Saturday
 Unique
User
 March
2010
Video
Insights
Report

Slide 15: All Video Consumption by Hour 2,500,000
 2,000,000
 1,500,000
 Video
Stream
 1,000,000
 Unique
User
 500,000
 0
 March
2010
Video
Insights
Report

Slide 16: Automotive Top 10 1 2 3 4 5 IZOD IndyCar Weekly How to Hot-Wire a Car Toyota Recall iPod-Controlled '69 Pontiac GTO Autoline After Hours: Uncensored Automotive Talk 6 7 8 9 10 Icestorm Speedway Car Drifting and Modification How to Change Oil Pocket Bike Racing Replacing Brakes – How to Remove Brake Pads Video Consumption by Day 800,000
 700,000
 600,000
 500,000
 400,000
 300,000
 200,000
 100,000
 0
 Sunday
 Monday
 Tuesday
 Wednesday
 Thursday
 Friday
 Saturday
 Video
Stream
 Unique
User
 March
2010
Video
Insights
Report

Slide 17: Automotive Videos, Consumption by Hour 50,000
 45,000
 40,000
 35,000
 30,000
 25,000
 Video
Stream
 20,000
 15,000
 10,000
 5,000
 0
 Unique
User
 March
2010
Video
Insights
Report

Slide 18: Business / Finance / Real Estate Top 10 1 Wall Street – Money Never Sleeps 6 How Inside Sales Teams Can Reduce Costs 2 Obama's New Fiscal Responsibility & Reform 7 Identity Theft Prevention Commissioner Andy Stern on Redistributing 8 The Twitter Conference Wealth and Global Government 9 Best of 2009: The Reebok 20th Anniversary 3 Finances for New Grads Pump Is The #5 Sneaker 4 Toyota Recall 10 Windows Phone 7 Series walkthrough 5 Identity Theft Prevention Video Consumption by Day 300,000
 250,000
 200,000
 150,000
 100,000
 50,000
 0
 Sunday
 Monday
 Tuesday
 Wednesday
 Thursday
 Friday
 Saturday
 Video
Stream
 Unique
User
 March
2010
Video
Insights
Report

Slide 19: Business / Finance / Real Estate Video Consumption by Hour 18,000
 16,000
 14,000
 12,000
 10,000
 8,000
 Video
Stream
 Unique
User
 6,000
 4,000
 2,000
 0
 March
2010
Video
Insights
Report

Slide 20: Community Top 10 1 Ob/Gyn Visit Tips for Due Dads 2 Kentucky bill could make it possible to teach the bible in public school 3 Couple Describes Feelings About Being First in Line (same sex marriage) 4 How to Go Green 5 How to Be Single And Happy 6 How to Flirt With Girls When You Are a Shy Guy 7 How Do I End a Relationship After the Third Date? 8 Bronx Students 9 How to Find Your First College Boyfriend or Girlfriend 10 How to Understand Women Video Consumption by Day 140,000
 120,000
 100,000
 80,000
 Video
Stream
 60,000
 40,000
 20,000
 0
 Sunday
 Monday
 Tuesday
 Wednesday
 Thursday
 Friday
 Saturday
 Unique
User
 March
2010
Video
Insights
Report

Slide 21: Community Video Consumption by Hour 10,000
 9,000
 8,000
 7,000
 6,000
 5,000
 Video
Stream
 4,000
 3,000
 2,000
 1,000
 0
 Unique
User
 March
2010
Video
Insights
Report

Slide 22: Education / Careers Top 10 1 2 3 4 5 How to Read Business Body Language Learn Chinese: How to Read Pinyin Learn Chinese: Business Meeting How to Ace a Job Interview The Graduates 6 Learn Chinese: Job Interview 7 How to Talk to People: Better Communication Skills 8 Learn Chinese: Asking for Directions 9 College Video Tour for video 3387.flv 10 How to Find a Job in a Down Market Video Consumption by Day 900,000
 800,000
 700,000
 600,000
 500,000
 400,000
 300,000
 200,000
 100,000
 0
 Sunday
 Monday
 Tuesday
 Wednesday
 Thursday
 Friday
 Saturday
 Video
Stream
 Unique
User
 March
2010
Video
Insights
Report

Slide 23: Education / Careers Video Consumption by Hour 45,000
 40,000
 35,000
 30,000
 25,000
 20,000
 Video
Stream
 Unique
User
 15,000
 10,000
 5,000
 0
 March
2010
Video
Insights
Report

Slide 24: Entertainment Streams, by Sub-Category AnimaNon
 14%
 TV
 20%
 Movies
 39%
 Music
 27%
 March
2010
Video
Insights
Report

Slide 25: Entertainment/Animation Top 10 1 Coraline – Coraline in the Higher Dimensions 2 Coraline – Henry Selick and Neil Gaiman Bring Coraline to Life 3 Coraline – Crafting the World of Coraline 4 NC Quest for Camelot 5 Afro-Samurai Director Ken Mader 6 Robotech Macross Saga – 04 – Combat 7 Robotech Macross Saga – 07 – Rescue 8 Zombies Vs. Vampires 9 A Mouse's Tale 10 Robotech Macross Saga – 02 – Zentradi Video Consumption by Day 700,000
 600,000
 500,000
 400,000
 Video
Stream
 300,000
 200,000
 100,000
 0
 Sunday
 Monday
 Tuesday
 Wednesday
 Thursday
 Friday
 Saturday
 Unique
User
 March
2010
Video
Insights
Report

Slide 26: Entertainment/Animation Video Consumption by Hour 40,000
 35,000
 30,000
 25,000
 20,000
 Video
Stream
 15,000
 Unique
User
 10,000
 5,000
 0
 March
2010
Video
Insights
Report

Slide 27: Entertainment/Movies Top 10 1 2 3 4 5 Preview – Clash of the Titans 6 Preview – Shrek Forever After Preview – The A-Team 7 Iron Man 2 – Trailer James Cameron’s AVATAR – HD Teaser Clip 8 Preview – Knight & Day Coraline – Coraline in the Higher Dimensions 9 Preview – The Crazies Coraline – Henry Selick and Neil Gaiman Bring 10 2009 Miami Short Film Festival Coraline to Life Promotional Trailer Video Consumption by Day 2,000,000
 1,800,000
 1,600,000
 1,400,000
 1,200,000
 1,000,000
 800,000
 600,000
 400,000
 200,000
 0
 Sunday
 Monday
 Tuesday
 Wednesday
 Thursday
 Friday
 Saturday
 Video
Stream
 Unique
User
 March
2010
Video
Insights
Report

Slide 28: Entertainment/Movies Video Consumption by Hour 140,000
 120,000
 100,000
 80,000
 60,000
 Video
Stream
 Unique
User
 40,000
 20,000
 0
 March
2010
Video
Insights
Report

Slide 29: Entertainment/Music Top 10 1 2 3 4 5 Shakira – Gypsy Beyonce – Video Phone Alicia Keys – Try Sleeping… Broken Heart Ludacris – My Chick Bad (ft. Nicki Minaj) Ciara – Dirty Dancing in Vegas 6 Fall Out Boy – A Weekend at Pete Rose's 7 Elton John Talks To RCN About Producing Next Fall on Broadway 8 Avril Lavigne – Alice 9 Carrie Underwood – Jesus, Take The Wheel 10 SXSW 2010 Video Consumption by Day 1,400,000
 1,200,000
 1,000,000
 800,000
 Video
Stream
 600,000
 400,000
 200,000
 0
 Sunday
 Monday
 Tuesday
 Wednesday
 Thursday
 Friday
 Saturday
 Unique
User
 March
2010
Video
Insights
Report

Slide 30: Entertainment/Music Video Consumption by Hour 90,000
 80,000
 70,000
 60,000
 50,000
 40,000
 Video
Stream
 Unique
User
 30,000
 20,000
 10,000
 0
 March
2010
Video
Insights
Report

Slide 31: Entertainment/Television Top 10 1 “Between Two Ferns” with Zach Galifianakis 6 'Bombshell' McGee's San Diego Coverup 7 MLB 30 Clubs in 30 Days: Reds 2 Jessica Simpson: I Don't Accept John's Apology 8 Jon Jones vs Brandon Vera UFC on Versus 1 3 Scrubs: Steve Porter REMIX! 9 Simon Cowell Is a Tweaker 4 Malibu U. – Promo Video! 10 TRESemme Mercedes-Benz Fashion Week Recap 8 5 Prom Queen – Ep24 – Hopelessful Video Consumption by Day 1,200,000
 1,000,000
 800,000
 600,000
 400,000
 200,000
 0
 Sunday
 Monday
 Tuesday
 Wednesday
 Thursday
 Friday
 Saturday
 Video
Stream
 Unique
User
 March
2010
Video
Insights
Report

Slide 32: Entertainment/Television Video Consumption by Hour 70,000
 60,000
 50,000
 40,000
 30,000
 Video
Stream
 Unique
User
 20,000
 10,000
 0
 March
2010
Video
Insights
Report

Slide 33: Family Top 10 1 2 3 4 5 Learn about Pregnancy Ultrasound The Pregnancy Show – Anxiety, Part 2 Feel Good Moment of the Day Lindsay Lohan Sweet 16 How to Choose Organic Baby Skin Care How to Photograph a Pregnant Mom How to Apply Baby Blanket Binding Pregnancy and Your Pet Jewish Mom Bars Dad from Taking Daughter to Church 10 Babyproofing Your Home 6 7 8 9 Video Consumption by Day 45,000
 40,000
 35,000
 30,000
 25,000
 20,000
 15,000
 10,000
 5,000
 0
 Sunday
 Monday
 Tuesday
 Wednesday
 Thursday
 Friday
 Saturday
 Video
Stream
 Unique
User
 March
2010
Video
Insights
Report

Slide 34: Family Video Consumption by Hour 3,000
 2,500
 2,000
 1,500
 Video
Stream
 Unique
User
 1,000
 500
 0
 March
2010
Video
Insights
Report

Slide 35: Food & Drink Top 10 1 Raising the Bar – How to Make a Spiral Zest Garnish 2 Salmon Eggs and Feta 3 Lily Root and Frog Legs 4 Country Style Potato Salad Recipe 5 Easy Shrimp Stir-Fry 6 How to Make a Classic Wet Martini 7 How to Make Cinnamon Rolls 8 Pecan Pie with Fresh Whipped Cream 9 How to Make Chocolate for Dipping 10 Beef Brisket Recipe Video Consumption by Day 160,000
 140,000
 120,000
 100,000
 80,000
 60,000
 40,000
 20,000
 0
 Sunday
 Monday
 Tuesday
 Wednesday
 Thursday
 Friday
 Saturday
 Video
Stream
 Unique
User
 March
2010
Video
Insights
Report

Slide 36: Food & Drink Video Consumption by Hour 8,000
 Greatest
volume

 slightly
before
 dinner
hours
 7,000
 6,000
 5,000
 4,000
 Video
Stream
 3,000
 Unique
User
 2,000
 1,000
 0
 March
2010
Video
Insights
Report

Slide 37: Health Top 10 1 Haiti Vaccines For Children 2 Tree Pose 3 Corey Haim – Thousands of Pills, Dozens of Docs 4 Developing A Budget – Financially Planning for Your Baby 5 Learn about Pregnancy Ultrasound 6 Where Does My Bottled Water Come From? 7 How To Get Rid Of Love Handles 8 Exercise TV – Workout Videos 9 Where Does My Bottled Water Come From? 10 Four Ways to Prevent Diabetes Video Consumption by Day 400,000
 350,000
 300,000
 250,000
 200,000
 150,000
 100,000
 50,000
 0
 Sunday
 Monday
 Tuesday
 Wednesday
 Thursday
 Friday
 Saturday
 Video
Stream
 Unique
User
 March
2010
Video
Insights
Report

Slide 38: Health Video Consumption by Hour 25,000
 20,000
 15,000
 Video
Stream
 10,000
 Unique
User
 5,000
 0
 March
2010
Video
Insights
Report

Slide 39: Home Top 10 1 2 3 4 5 How to Remove Wallpaper Learn How to Hang the Drywall How to Install a Toilet Drain Tip How to Mix Sanded Grout 6 Leaky Bathtub Faucet Repair Evaluation 7 How to Cut and Position Crown Molding 8 Remove Vinyl Floors in Your Home 9 How to Grow a Vegetable Garden 10 Shower Valve Removal Video Consumption by Day 100,000
 90,000
 80,000
 70,000
 60,000
 50,000
 40,000
 30,000
 20,000
 10,000
 0
 Sunday
 Monday
 Tuesday
 Wednesday
 Thursday
 Friday
 Saturday
 Video
Stream
 Unique
User
 March
2010
Video
Insights
Report

Slide 40: Home Video Consumption by Hour 6,000
 5,000
 4,000
 3,000
 Video
Stream
 Unique
User
 2,000
 1,000
 0
 March
2010
Video
Insights
Report

Slide 41: Law / Government / Politics Top 10 1 2 3 4 5 Obama on Health Bill Passage War Without End: Part Two Young Americas Foundation War Without End: Part One Obama and Dems: Using 51 Majority Arrogant Power Grab, Against the Founders Intent 6 Obama's Fence-Mending Tour of Russia 7 Tavis Smiley and Al Sharpton Fight about Barack Obama 8 Valerie Jarrett at Harvard: Thoughts on Simple, Extreme America 9 Boehner Raises Voice in the House 10 The Politics of Never Taking No Video Consumption by Day 200,000
 180,000
 160,000
 140,000
 120,000
 100,000
 80,000
 60,000
 40,000
 20,000
 0
 Sunday
 Monday
 Tuesday
 Wednesday
 Thursday
 Friday
 Saturday
 Video
Stream
 Unique
User
 March
2010
Video
Insights
Report

Slide 42: Law / Government / Politics Video Consumption by Hour 12,000
 10,000
 8,000
 6,000
 Video
Stream
 Unique
User
 4,000
 2,000
 0
 March
2010
Video
Insights
Report

Slide 43: Lifestyle / Culture Top 10 1 "Prop 8 – The Musical" starring Jack Black, John C. Reilly, and Many More... 2 Spirit Awards Live 3 The Art of Knitting American and Continental 4 How to Play Natural Harmonics 5 Billy Graham – True Happiness 6 Hand Strengthening Exercises for Guitar Playing 7 The Art of Crochet for Kids Sing-Along 8 The Skinny on the Bible 9 How to Become a Great Belly Dancer 10 How to Make an Origami Envelope Video Consumption by Day 180,000
 160,000
 140,000
 120,000
 100,000
 80,000
 60,000
 40,000
 20,000
 0
 Sunday
 Monday
 Tuesday
 Wednesday
 Thursday
 Friday
 Saturday
 Video
Stream
 Unique
User
 March
2010
Video
Insights
Report

Slide 44: Lifestyle / Culture Video Consumption by Hour 14,000
 12,000
 10,000
 8,000
 6,000
 Video
Stream
 Unique
User
 4,000
 2,000
 0
 March
2010
Video
Insights
Report

Slide 45: News Top 10 Obama on Health Bill Passage Afghanistan Opium Production Down Breaking Weather News Corey Haim – Thousands of Pills, Dozens of Docs 5 Controller Lets Kid Take Over at JFK 1 2 3 4 6 NHL Report – Let's Talk Olympic Hockey 7 Food Distribution In Haiti 8 Obama's New Fiscal Responsibility & Reform Commissioner Andy Stern on Redistributing Wealth and Global Government 9 Spring Training: Quiet Day In Phillies Camp 10 Rep Eric Massa Unloads on Dems Video Consumption by Day 600,000
 500,000
 400,000
 300,000
 200,000
 100,000
 0
 Sunday
 Monday
 Tuesday
 Wednesday
 Thursday
 Friday
 Saturday
 Video
Stream
 Unique
User
 March
2010
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Slide 46: News Video Consumption by Hour 35,000
 30,000
 25,000
 20,000
 15,000
 Video
Stream
 Unique
User
 10,000
 5,000
 0
 March
2010
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Slide 47: Pets / Animals Top 10 1 2 3 4 5 Trampoline Dog The Owl Box The Franklin Institute Hawk Nest Super-Slow Motion Dogs Catching Treats The One With The Cat 6 Cat vs. Robot 7 PetStyle USA: Chicago 8 Cat vs. Balloon 9 Cat Chillin’ On a Bed 10 Monster the Singing Cat Video Consumption by Day 140,000
 120,000
 100,000
 80,000
 Video
Stream
 60,000
 40,000
 20,000
 0
 Sunday
 Monday
 Tuesday
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 Unique
User
 March
2010
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Slide 48: Pets / Animals Video Consumption by Hour 8,000
 7,000
 6,000
 5,000
 4,000
 Video
Stream
 3,000
 Unique
User
 2,000
 1,000
 0
 March
2010
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Slide 49: Shopping / Style Top 10 1 Project Runway Episode 7: Hard Wear 2 Oscar Dress Preparations 3 Project Runway Episode 6: A Little Bit of Fashion 4 How to Fashion Sketch 5 60 Second Style: Global Domination 6 TRESemme Mercedes-Benz Fashion Week Recap 8 7 At Barneys with Marcia Cross and Mena Suvari 8 Heidi Montag Says No to Plastic 9 Tila Tequila Hosts Garage Sale 10 How To Apply 3 Shades of Eye Shadow Video Consumption by Day 250,000
 200,000
 150,000
 Video
Stream
 100,000
 Unique
User
 50,000
 0
 Sunday
 Monday
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 Saturday
 March
2010
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Slide 50: Shopping / Style Video Consumption by Hour 12,000
 10,000
 8,000
 6,000
 Video
Stream
 Unique
User
 4,000
 2,000
 0
 March
2010
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Slide 51: Sports Top 10 1 2 3 4 5 Update from Men's NCAAs Cardinals 2010 Season Trailer A-Rod's Two-Run Double Soriano's Two-Run Homer Braves on First Spring Game 6 Rodriguez Addresses the Media 7 Johnson's Solo Shot 8 Fukudome's Two-Run Single 9 Damon: Power Won't Fade 10 NBA Trade Deadline Report Video Consumption by Day 2,500,000
 2,000,000
 1,500,000
 Video
Stream
 1,000,000
 Unique
User
 500,000
 0
 Sunday
 Monday
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 March
2010
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Slide 52: Sports Video Consumption by Hour 200,000
 180,000
 160,000
 140,000
 120,000
 100,000
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Stream
 80,000
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 0
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 March
2010
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Slide 53: Technology / Gaming Top 10 1 2 3 4 5 6 Fake Steve Jobs on the iPad Apple iPad First Hands-On! iPad Introduction Captioned by Google 7 Predators – Online Sneak Peak 8 How to Build iPhone Apps Apple iPad Ad from the Oscars 9 HTC Legend / New Sense UI walkthrough Leo Laporte Live 10 How to Set Up Wireless Router Steve Jobs' Business Effect at Apple Video Consumption by Day 4,500,000
 4,000,000
 3,500,000
 3,000,000
 2,500,000
 2,000,000
 1,500,000
 1,000,000
 500,000
 0
 Sunday
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Stream
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User
 March
2010
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Slide 54: Technology / Gaming Video Consumption by Hour 300,000
 250,000
 200,000
 150,000
 Video
Stream
 Unique
User
 100,000
 50,000
 0
 March
2010
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Slide 55: Travel Top 10 1 2 3 4 The Great Barrier Reef Travel: Philippines Ayers Rock Expats Enjoy Dragon Boat Festival in China 6 NZ: South Island 6 – Christchurch 7 Perth 8 Take a Harbor Cruise 9 Malaysia 10 Nanshan Ski Resort 5 Sojourner Travel Video Consumption by Day 300,000
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 0
 Sunday
 Monday
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 Wednesday
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Stream
 Unique
User
 March
2010
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Slide 56: Travel Video Consumption by Hour 16,000
 14,000
 12,000
 10,000
 8,000
 Video
Stream
 6,000
 Unique
User
 4,000
 2,000
 0
 March
2010
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Slide 57: About ScanScout Powered by industry-leading proprietary technology, ScanScout provides top brand advertising performance by delivering the right ad to the right audience, over 500 million times per month. Every piece of content across ScanScout's network of premium and niche sites, including Warner Brothers, NBC Owned and Operated, RealNetworks, and Fox News, is scanned and cataloged to best determine the category, the audience, and similar interests, while also ensuring brand protection and optimal performance for advertisers. For more information, please visit: www.scanscout.com Methodology ScanScout deep-indexes each and every online video using machine-learning and semantic techniques to categorize each video and build audience viewing profiles for targeting as well as advertiser brand protection. Our publisher network is large enough to provide scaled video views in the categories included in this report. The data in this report does not claim to be representative of all online videos on the web. ScanScout’s data is driven by its network composition and will be skewed accordingly. To subscribe to the monthly report visit http://scanscout.com/marketing/insights/ Press Inquiries: Mark Naples, 646.265.7372, mnaples@witstrategy.com Follow us on Twitter @ScanScout March
2010
Video
Insights
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