Slide 1: Advertise Without Spending Cash
Slide 2: Summary Acquire Advertising for 100% Barter
• Ormita can offer you a range of advertising, suitable to your target market. • Instead of paying cash for the advertising you can exchange your own product or service. • Ormita acts as the facilitator in these types of transactions and lets multi-way barter transactions take place. • You do not barter directly with the seller
Slide 3: Exchange Your Product Or Service For Advertising Acquire Advertising for 100% Barter
Slide 4: Where You Can Get Advertising Acquire Advertising for 100% Barter We can give you advertising in:
• • • • • • • • • • Canada China Dubai Hong Kong India Jordan Mexico Syria Qatar United States of America
Slide 5: Types of Advertising Available Acquire Advertising for 100% Barter
• Billboards & Indoor Media • Magazines • Public Relations Providers • Expos and Events • Internet Websites • Newspapers • Radio • Television
Slide 6: Why Buy Advertising Using Barter? Acquire Advertising for 100% Barter • You can acquire more cash customers • You build your brand value • Take customers away from the competition • You are not paying cash to advertise • You are effectively getting something for almost nothing • Significantly lower risk than buying the same advertising for cash • Expand your audience
Slide 7: Barter is an Accepted Form of Trade Acquire Advertising for 100% Barter
• Barter trade accounts for nearly 30 percent of the world’s total business. • 70% of all Fortune 500 companies utilize barter to reduce their cash costs. • According to the Association of Advertising Agencies eight out of ten media corporations use barter on a regular basis. • 65% of all New York Stock Exchange-listed companies barter. • Nearly 16,780,000 businesses engage in formalised non-cash transactions every day.
1. (2004)., Department of Commerce Fact Sheet. USA DOC. 2. Schmiddgall, R.S., Damitio, J.W. (1999)., Bartering activities of the Fortune 500 and hospitality lodging firms., International Journal of Hospitality Management 3. American Association of Advertising Agencies. (2003). 4. (2004)., Annual Report, National Association of Trade Exchanges. Fact Sheet, International Reciprocal Trade Association. 5. Stodder, J. (2007)., Residual Barter Networks and Macro-Economic Stability. Renselaer Polytechnic Institute at Hartford,
Hartford CT.`
Slide 8: Barter is an Accepted Form of Trade Acquire Advertising for 100% Barter
Slide 9: You Have Almost Zero Cash Outlay To Use Barter Acquire Advertising for 100% Barter
• If you have empty space, seats, unsold tickets or spare time it costs almost nothing to do a barter transaction. • If you have excess inventory you are swapping products, saving warehousing space and getting the maximum return on your idle stock. • If you make a product, it is the cost to replace that product (you are buying at a discount using your gross profit margin).
Slide 10: Our Media Strengths Acquire Advertising for 100% Barter
• A global database of more than 93,800 media outlets • Providing strategic positioning against your competitors • Workable business and brand building PR strategies • Highly qualified, talented and experienced PR specialists • Every proposal is tailor made to meet your unique needs • Excellent execution skills • Timely follow-up and post project evaluation • Seamless multi-lingual and global delivery • All of our media is available on a barter basis
Slide 11: Ormita Will Barter Your Product or Service “Off Market” Acquire Advertising for 100% Barter
1. 1. Ormita will never devalue your current cash market Ormita will only offer your service for barter into markets where it does not currently exist and/or where there is low brand awareness Customers who acquire your product or service through barter are more likely to give positive feedback The cost for you to service an additional customer is nominal versus what you gain in advertising in return
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Slide 12: The Basics of The Barter Process Acquire Advertising for 100% Barter
1. You can buy first and sell later or sell first and buy later Every time you buy your account is debited for the value of the product or service you are purchasing Every time you sell your account is credited Ormita will provide you with an interest-free line of credit
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Slide 13: Ormita Members are New Income Acquire Advertising for 100% Barter
1. 1. 1. 1. Ormita customers do not replace existing cash customers Ormita brings new you only new customers These customers generate new revenue Your businesses uses this revenue to pay for: - advertising - existing fixed costs - brand development - business expansion - new acquisitions
Slide 14: What We Do Not Do Acquire Advertising for 100% Barter
Unlike “Corporate” Barter Companies we do not: • • • • • Buy your inventory for “barter money” and then warehouse it. Do not sell your inventory for cash. We let you deal directly with the buyer of your goods or service. We let you deal directly with the media company you are buying media from (in most cases). We don’t do part barter / part cash.
Slide 15: Examples of Some Media Available on Barter
