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Slide 1: The Search Web 2.0 G. Riflet
Slide 2: 0 What about Web1.0? Tim berners Lee – inventor of the W orld W ide W eb
Slide 3: 0.1 Web1.0 •webpages •web-pages •email •newsgroups •search engines •news sites •IRC •forums
Slide 4: I What About Google?
Slide 5: I.1 Google history • Back in 1994, in Stanford, two friends, one finalists project ... and one Idea!
Slide 6: I.2 Google history Consider an internet page. I know where it links to ... but ... I don’t know where it’s linked from. Larry’s one-billion dollar pop quiz: Which pages link to this page?
Slide 7: I.3 Google history A year later BackRub was born. Innovative, this program would send crawlers to slurp the pages in the integral and then it would index their links, thus providing for the first time a snapshot of the links structure of the internet. A natural ranking of web pages followed. They called it the PageRank, from the name of its creator, Larry Page.
Slide 8: I.4 Google history With the index and the PageRank concept they pushed their data to the next level and created a novel search engine: i – It allowed full-text search ii – It ranked its results according to the PageRank principle They named it Google, after a typo when trying to write googol (10100).
Slide 9: I.5 Google history With the index and the PageRank concept they pushed their data to the next level and created a novel search engine: i – It allowed full-text search ii – It ranked its results according to the PageRank principle They named it Google, after a typo when trying to write googol (10100). Their moto is: “Don’t Be Evil!”
Slide 10: I.6 Google history It released the GOOG stock on 2004 at $85 a piece. 2007-05-10 20:00 $464.82 REFS: •Sergei Brin and Lawrence Page, The Anatomy of a Large-Scale Hypertextual Web Search Engine. •John Batelle, The Search.
Slide 11: I.7 S.E.O. •Give data away (but make sure it gets packaged with a link coming back to your site)!! Provide a simple to use API. Ex: slideshare, youtube, del.icio.us, google! •Have lots of organic links coming back to you! Get people talking and posting about you. (www.digg.com) •Use Google W ebmaster's tools (former sitemap) in order to facilitate Google's crawlers. •Use Amazon's Alexa or/AND Google Analytics to monitor and analyse your site traffic. •How many visitors COME BACK? How many are regulars? Are they daily, weekly, occasional visitors? •Use CSE and Google Co-op to create your adequate search engine.
Slide 12: I.8 Earth and Maps •Conceptual revolution: •URL referenced documents will now get to be georeferenced (a.k.a. Geo-tagging ). W ikipedia, panoramio, National Geographic, 3D structures etc... •Search business tries to refine geographically (google local) ... •But ultimately it strives to get to individuals  web history and suggestions. Have you seen MyMaps?
Slide 13: II What About WEB2.0?
Slide 14: II.1 It's the people, stupid! (But there's also a strong technological basis). •Last month: Web 2.0 Expo at San Francisco http://www.web2expo.com/ Here’s the introductory video
Slide 15: II.2 100% user-driven community •User generated content •User editing •User publishing •User authoring •User sorting MOTO: Empower the user!
Slide 16: II.3 Zoology •Blogs •Wikis •YouMedia •Last.fm, Odeo •Twitter •Feeds •Readers •Aggregators •Gadgets •P2P •Webcasts •SL
Slide 17: II.4 Distinctive features •Free •Open •Publish •Comments •Tagging (folksonomy) •Preserves privacy •Friends •Collaborative/Sharing •Feeds/Broadcasts •Extensible •Do One Thing And Do It Well!
Slide 18: II.4b CREATIVITY LOLCats
Slide 19: II.5 Rething copyright CC – Creative Commons Some Rights Reserved
Slide 20: II.6 Cultural behaviour evolution Forums  Community driven Blogs Individual & community driven Wikis  Collaborative community driven
Slide 21: II.7 feeds / subscriptions RSS – Really Simple Syndication Ex: google reader, digg, del.icio.us
Slide 22: II.8 Tagging •A.k.a. Folksonomy (ex: del.icio.us, youtube) •Geo-tagging, georss (ex: Panoramio) Tag cloud or tag roll
Slide 23: II.9 Collaborative Ex: Google Docs&Spreadsheets, Google calendar
Slide 24: II.10 Tips for a successful site •Do One Thing And Do It Well •Sound Moral Basis and clear objectives •Community driven site •Empower the user •Flattened hierarchy (search + tags) •Word to mouth emphasis  Webmarketing * •Involve the people and get involved with the people.* •Go to important community sites and suggest your site at pertinent occasions.* • Get the people talking about your site. * •Pertinent comments on relevant characters sites is crucial! * •Network of organic links.*
Slide 25: II.11 Growth It's growing fast!!! Hard to keep up with. Listen the leaders, and the gurus from the geek community in first hand. Blogs, Webcasts, youtubes, slideshare!!! News in last. Use a good reader. Use google trends! My personal favorites: Tim Berners-lee, Tim O'Reilly, EvHead, PaulStamatiou, Kevin Rose, the Google guys, W3C stuff. Other relevant people: Eric Schmidt (Google), Jeff Bezos (Amazon), John Batelle.
Slide 26: II.12 Last hot thing: MASHUPS! Ex: Yahoo!Pipes, Teqlo Mashable web site pre-requirements: 1 - Feeds, 2 - Extensibility/Openness, 3 – Tagging  EMERGENCE !!!
Slide 27: II.12 Last hot thing: MASHUPS! Ex: Yahoo!Pipes, Teqlo Mashable web site pre-requirements: 1 - Feeds, 2 - Extensibility/Openness, 3 – Tagging  EMERGENCE !!!
Slide 28: III What about making money?
Slide 29: III.1 Show me the money! Well, web2.0 is about the user, and a human experience. It's not about money. However, business models driven by targeted ads generates over 6.1 billions in revenues for Google. Counter-examples: Google, Amazon, Bet&Win, EBay, iTunes.
Slide 30: III.2 Practicalities •Large traffic volume •First page from search results •Keep It Simple & Clean!
Slide 31: III.3 The Long Tail A Key concept for discovering new niches in web-based commerce. ReCoined by Chris Anderson.
Slide 32: IV What about technology?
Slide 33: IV.1 Lots of change here too SEPARATE FORM FROM CONTENT!!! FOLLOW STANDARDS! (Follow W 3C!!) •XHTML •DOM •CSS (liquid) •XML •Schemas (DTD, XSD) •XSL •JSON •SOAP •REST •DB (MySQL, SQLserver ...) •RSS2.0/ATOM1.0 •Microformats (?)
Slide 34: IV.2 Hardware •Wifi revolution •Broadband democratization •Mobile internet
Slide 35: IV.3 Winning technique/philosophy: AJAX! •Javascript •XML •CSS •Flash Ex: Google docs&spreadsheets, meebo
Slide 36: IV.4 Scalability! •Read a book by Cal Henderson (Flickr guy) •See slideshows HOT TIP: Amazon S3, EC2!! Ex: SlideShare $0.15 per GB for bandwidth, $0.20 per GB per month for storage.
Slide 37: IV.5 The vision: Web OS! Consequence: Desktop apps go web-based! PROS: mobility!! CONS: Not so advanced. Still missing offline mode. Examples: Google Apps, iGoogle, Gadgets, Widgets, calendar, docs&spreadsheets Who will drive the content? The users. Who will drive the capsule? The servers, the entrepreneurs. Big players? Google, Amazon, Apple, MS.
Slide 38: V What about the future?
Slide 39: V.1 Go Mobile! THE DRIVERS OF THE FUTURE ARE PUTTING PRESSURE ON "GO MOBILE"!!!! IPHONE???
Slide 40: V.2 Breakthroughs? OFFLINE SYNCING (DOJO offline Toolkit) LOW-COST SCALABILITY (Amazon S3, EC2)
Slide 41: V.2 New platforms? Adobe APOLLO ??, Sun JavaFX ???, MS Silverlight ????,
Slide 42: V.3 New revolutions? OLPC (Negroponte)? Second Life? It's the people, stupid! Empower the user!
Slide 43: VI What about Lunch? REMEMBER!! It's the people, stupid! Empower the user!
Slide 44: VI Lunchtime Entrepreneurs Gurus: •EvHead (Twitter) •Kevin Rose (digg) Visionnary Gurus: •Tim Berners Lee •Tim O’Reilly Prototypical web-user: •Paul Stamatiou REFS: •Sergei Brin and Lawrence Page, The Anatomy of a Large-Scale Hypertextual Web Search Engine. •John Batelle, The Search. •Cal Henderson (flickr) Money Gurus: •Jeff Bezos (Amazon) •Eric Schmidt (Google) G. Riflet