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Slide 1: When All Media’s Social 1 1 1 Social Media Goes Mainstream 1
Slide 2: Sample Footer Text Here 06/08/10 2 1. USC, Not UGC
Slide 5: `
Slide 8: Only 2/20 Of 100m Videos Are UGC 100% Is USC (User Shared Content) 8
Slide 9: 9 80% Of Content Shared Is Professionally Produced
Slide 10: 10 Facebook Sends More Traffic To News Site Than Google News Sample Footer Text Here 06/08/10
Slide 11: Ideas People Love To Share Content is king… 11 Conversation is king, content’s just something to talk about
Slide 12: 2. Media Platforms, Not Producers 12 respres on flickr
Slide 13: Facebook To Break 500 Million? 13
Slide 14: Twitter: Pulse Of The Planet? 14
Slide 15: 1 Billion Views A Day 15 jonsson on flickr
Slide 16: Defining social media 16 Digging The News digg NYT
Slide 17: 17 3. Social, Mobile & The Ladder Milica Sekulic on flickr
Slide 18: 18 Forrester’s Ladder •Publish Web page •Publish or maintain blog •Upload video to sites like YouTube Creators •Comment on blogs •Post ratings and reviews Critics Collectors •Use RSS •Tag Web pages •Use social networking sites Joiners Spectators •Read blogs •Watch peer-generated video •Listen to podcasts •None of these activities Inactive Source: Forrester’s NAVTAS Q4 2006 Devices & Access Online Survery
Slide 19: 19 2004
Slide 20: 20 2005
Slide 21: 21 2008
Slide 22: 22 2009
Slide 23: The Ladder’s On Its Side 23 bohman on flickr
Slide 24: 24
Slide 25: 25
Slide 26: 2010 26
Slide 27: 27 2010
Slide 28: 2010 28
Slide 29: 4. Socialising Television 29 dailyinvention on flickr
Slide 30: Over 1,000 Ratings 30
Slide 31: Over 1,000 Tweets A Minute 31
Slide 32: 32
Slide 33: Ciarán Norris ciaran.norris@mindshareworld.com 33 nicolasnova on flickr