Slide 1: Chapter 5
Company-Centric B2B and Collaborative Commerce
Prentice Hall, 2003 1
Slide 2: Learning Objectives
Describe the B2B field Describe the major types of B2B models Describe the characteristics of the sell-side marketplace Describe the sell-side intermediary models Describe the characteristics of the buy-side marketplace and e-procurement
Prentice Hall, 2003 2
Slide 3: Learning Objectives (cont.)
Explain how forward and backward auctions work in B2B Describe B2B aggregation and group purchasing models Describe collaborative e-commerce and interorganizational systems Describe infrastructure and standards requirements for B2B
Prentice Hall, 2003 3
Slide 4: General Motors’ B2B Initiatives
The Problem
EC initiatives—build-to-order project to be in place by 2005 reducing inventory of finished cars What to do with manufacturing machines that are no longer sufficiently productive (assets problem) Resource problem relating to procurement of commodity products
Prentice Hall, 2003 4
Slide 5: General Motors’ (cont.)
The Solution
TradeXchange (now part of Covisint) online auctions of items like used machines for manufacturing
Significantly decreases time for sales Increases dollar amount of the sales
EC initiatives at TradeXchange
Capital assets problem—implemented its own electronic market to conduct forward auctions Procurement problem—automated the bidding, creating online reverse auctions on its eprocurement site
Prentice Hall, 2003
5
Slide 6: General Motors’ (cont.)
The Results
Within just 89 minutes after the first forward auction opened, eight presses were sold for $1.8 million In the first online reverse auction, GM purchased a large volume of rubber sealing packages for vehicle production at a significantly lower than the price GM had been paying through negotiated by manual tendering
Prentice Hall, 2003 6
Slide 7: Concepts, Characteristics, and Models of B2 EC
Basic B2B Concepts
Business-to-business e-commerce (B2B EC)— transactions between businesses conducted electronically over the Internet, extranets, intranets, or private networks; also known as eB2B (electronic B2B) or just B2B
Market Size and Content
Expected to grow from $1.1 trillion in 2003 to $10 trillion by 2005, the percentage of Internet-based B2B from 2.1% in 2000 to 10% in 2005
Prentice Hall, 2003 7
Slide 8: Concepts, Characteristics, and Models of B2 EC (cont.)
B2B EC Characteristics
Parties to the transaction
Online intermediary—an online third-party that brokers a transaction between a buyer and a seller; can be virtual or click-and-mortar; buyers; sellers
Types of transactions
Spot buying—the purchase of goods and services as they are needed, usually at prevailing market prices Strategic sourcing—purchases involving long-term contracts that are usually based on private negotiations between sellers and buyers 8
Prentice Hall, 2003
Slide 9: Concepts, Characteristics, and Models of B2 EC (cont.)
Types of materials
Direct materials—materials used in the production of a product (e.g., steel in a car or paper in a book) Indirect materials—materials used to support production (e.g., office supplies or light bulbs) MROs (maintenance, repairs, and operations)—indirect materials used in activities that support production
Prentice Hall, 2003 9
Slide 10: Concepts, Characteristics, and Models of B2 EC (cont.)
Direction of trade
Vertical marketplaces—markets that deal with one industry or industry segment (e.g., steel, chemicals). Horizontal marketplaces—markets that concentrate on a service or a product that is used in all types of industries (e.g., office supplies, PCs)
10
Prentice Hall, 2003
Slide 11: Concepts, Characteristics, and Models of B2 EC (cont.)
The Basic B2B Transaction Types
Sell side—one seller to many buyers Buy side—one buyer from many sellers Exchanges—many sellers to many buyers Collaborative commerce—communication and sharing of information, design, and planning among business partners
11
Prentice Hall, 2003
Slide 12: Exhibit 5.1 Types of B2B E-Commerce
Prentice Hall, 2003
12
Slide 13: One-to-Many and Many-to-One: Company-Centric Transactions
Company-centric EC—e-commerce that focuses on a single company’s buying needs (many-to-one, or buy-side) or selling needs (one-to-many, or sell-side) Private e-marketplaces—markets in which the individual sell-side or buy-side company has complete control over participation in the selling or buying transaction
Prentice Hall, 2003 13
Slide 14: Many-to-Many: Exchanges
Exchanges—many-to-many emarketplaces, usually owned and run by a third party or a consortium, in which many buyers and many sellers meet electronically to trade with each other; also called trading communities, or trading exchanges Public e-marketplaces—third-party markets that are open to all interested parties (sellers and buyers)
Prentice Hall, 2003 14
Slide 15: Concepts, Characteristics, and Models of B2 EC (cont.)
Supply chain relationships in B2B
Interrelated subprocesses and roles B2B applications offer competitive advantages for supply chain management (SCM)
Virtual service industries in B2B
Travel and tourism services Real estate Online stock trading Electronic payments Online financing
Prentice Hall, 2003 15
Slide 16: Concepts, Characteristics, and Models of B2 EC (cont.)
Benefits of B2B
Eliminates paper and reduces administrative costs Expedites cycle time Lowers search costs and time for buyers Increases productivity of employees dealing with buying and/or selling Reduces errors and/or improves quality of services Reduces inventory levels and costs Increases production flexibility, permitting just-in-time delivery Facilitates mass customization Increases opportunities for collaboration
Prentice Hall, 2003 16
Slide 17: Sell-Side Marketplaces:One-to-Many
Sell-side e-marketplace—a Web-based marketplace in which one company sells to many business buyers, frequently over an extranet 3 major methods for direct sale in the oneto-many model:
Selling from electronic catalogs Selling via forward auctions One-to-one selling under a negotiated, longterm contract
Prentice Hall, 2003 17
Slide 18: Sell-Side Marketplaces (cont.)
Virtual sellers—sellers in the sell-side marketplace can be click-and-mortar manufacturers or intermediaries, usually distributors or wholesalers Customer service
Milacron, Inc.
Site contains 55,000 products, easy to use, securely handles selection, purchase, application Technical service—expanded to provide a higher level of service
18
Prentice Hall, 2003
Slide 19: Buying from Virtual Seller Bigboxx.com
Bigboxx.com.hk of Hong Kong
B2B office supply retailer services Goal—sell products in various SE Asian countries
Offers more than 10,000 items Uses more than 300 suppliers
Company portal attractive, easy to use
Browse online catalogs Use search engines Payments—cash or check upon delivery, automatic payments, credit card, purchasing card
Prentice Hall, 2003 19
Slide 20: Bigboxx.com (cont.)
Delivery
Owns trucks and warehouses Delivery scheduled online Ordering system integrated with SAP-based back-office system
Value-added services
Track status of order Check stock availability Promotions Customized prices Group accounts and central approval Standing orders automatically activated Large number of reports and data available
Prentice Hall, 2003
20
Slide 21: Exhibit 5.2 Sell-Side B2B Marketplace Architecture
Prentice Hall, 2003
21
Slide 22: Direct Sales from Catalogs
Companies may:
Offer one catalog for all customers Customized catalog for each customer Facilitate the B2B direct sale by providing the buyer with a buyer customized shopping cart
Configuration and customization
Efficient customization for direct sales Business customers customize products, receive price quote, submit order
Prentice Hall, 2003 22
Slide 23: Direct Sales from Catalogs (cont.)
Benefits
Lower order-processing costs Faster ordering cycle Fewer errors in ordering and product configuration Lower search costs for buyers Lower search costs for sellers Lower logistics costs
23
Prentice Hall, 2003
Slide 24: Direct Sales from Catalogs (cont.)
Benefits (cont.)
Ability to offer different catalogs and prices to different customers and to customize products and services efficiently
Limitations
Channel conflicts with distribution systems High cost when traditional EDI used Large number of business partners is needed to justify system
Prentice Hall, 2003 24
Slide 25: Selling Via Auctions
Using auctions on the sell-side
Revenue generation Increased page views
Stickiness—characteristic of customer loyalty to a Web site, demonstrated by the number and length of visits to a site
Member acquisition and retention—bidding transactions result in additional registered members
Prentice Hall, 2003 25
Slide 26: Selling Via Auctions (cont.)
Selling from own site when:
Large companies that conduct auctions frequently don’t benefit from using intermediaries E-marketplace already in use, cost of adding auction not too high
Intermediary-oriented e-marketplace—an e-marketplace in which intermediaries operate
Prentice Hall, 2003 26
Slide 27: Selling Via Auctions (cont.)
Using intermediaries when:
No resources required Own and control auction information Fast time to market Searching and reporting
Search and report all auction activities Standard reports available Additional analysis of complex information
27
Prentice Hall, 2003
Slide 28: Selling Via Auctions (cont.)
Billing and collection
Automatic calculation of shipping weights and charges Payment—encrypted credit card data Billing information—easily downloaded into
existing systems
Successful if:
Sufficient number of loyal customers Products well known Price not major purchasing criteria
Prentice Hall, 2003 28
Slide 29: CISCO Connection Online (CCO)
Benefits—saves the company $363 million per year in technical support, human resources, software distribution, marketing material Customer service—Cisco Connection online Online ordering—Internet Product Center builds virtually all products to order Order status—customer tools for finding answers to order status inquiries
Prentice Hall, 2003 29
Slide 30: Cisco Connection Online (CCO) (cont.)
Benefits to Cisco
Reduced operating costs for order taking Enhanced technical support and customer service Reduced technical support staff cost Reduced software distribution costs Lead times reduced fro 4-10 days to 2-3 days
Benefits to customers
Quick order configuration Immediate cost determination Collaboration with Cisco staff
Prentice Hall, 2003 30
Slide 31: Marshall Industries
Marshall Industries—(a subsidiary of
AvnetMarshall—avnet.com) multinational
distributor of electronic components known for its innovative uses of IT and the Web Products and services
MarshallNet Marshall on the Internet (portal) Strategic European Internet Electronic Design Center PartnerNet NetSeminar Education and News Portal
Prentice Hall, 2003
31
Slide 32: Marshall Industries (cont.)
Survival strategy
Continuous improvement programs and innovations Team-based organization, flat hierarchy, decentralized decision making Profit sharing compensation for salespeople CRM highly promoted Web-based services create value between suppliers and customers EC initiatives supported by:
Changing internal organization Changing internal procedures
Prentice Hall, 2003 32
Slide 33: Boeing’s PART Marketplace
Acts as an intermediary between the airlines and parts’ suppliers Provides a single point of online access for airlines and parts’ providers to access the data needed Goal: provide its customers with one-stop shopping for online parts and maintenance information and ordering capability
Prentice Hall, 2003 33
Slide 34: Boeing’s PART Marketplace (cont.)
Spare parts business using traditional EDI
Mechanic tells purchasing department parts are needed, purchase is approved, purchase is made Large airlines connect to Boeing's VAN Boeing finds parts and delivers
Debut of PART on the Internet
Encourages customers to order parts electronically—cheap, easy, fast 50% of customers using Internet within first year
Prentice Hall, 2003 34
Slide 35: Boeing’s PART Marketplace(cont.)
Benefits of PART online
Improved customer service Significant operating savings New sales opportunities Customer service online reduced Portable access to technical drawings/support Portable Maintenance Aid (PMA)—solves maintenance problems
Prentice Hall, 2003 35
Slide 36: Boeing’s PART Marketplace (cont.)
Benefits to Boeing’s customers
Increased productivity—less time searching for information Reduced costs—delays at gate reduced because all information is available Increased revenues—faster service provides time savings
Prentice Hall, 2003
36
Slide 37: Buy Side Marketplaces: One-from-Many
Procurement methods
Buy from manufacturers, wholesalers, or retailers at their storefronts, from catalogs,and by negotiation Buy from the catalog of an intermediary Buy from an internal-buyer’s catalog Conduct a bidding or tendering system Buy at private or public auction sites Join a group-purchasing system
Prentice Hall, 2003 37
Slide 38: Buy Side Marketplaces: One-from-Many (cont.)
Procurement management—the coordination of all the activities relating to purchasing goods and services needed to accomplish the mission of an organization Inefficiencies in procurement management
Purchasing personnel spend time and effort on procurement activities Qualifying suppliers Negotiating prices and terms Building rapport with strategic suppliers Carrying out supplier evaluation and certification
Prentice Hall, 2003 38
Slide 39: Buy Side Marketplaces: One-from-Many (cont.)
Buyers are sometimes too busy with the details of the smaller items Organizations address this imbalance by implementing new purchasing models
Potential inefficiencies:
Delays Paying too much for rush orders Maverick buying—unplanned purchases of items needed quickly, often from nonapproved vendors or at higher prices
Prentice Hall, 2003 39
Slide 40: Exhibit 5.4 Traditional Procurement Process
Prentice Hall, 2003
40
Slide 41: Buy Side Marketplaces: One-from-Many (cont.)
Goals of e-procurement
Increase purchasing agent productivity Lower purchasing prices of items Improve information flow and management Minimize maverick (unplanned) buying Improve payment process Streamline purchasing process to make it simple and fast
Prentice Hall, 2003 41
Slide 42: Buy Side Marketplaces: One-from-Many (cont.)
Goals of e-procurement (cont.)
Reduce administrative processing cost per order Find new suppliers and vendors to provide faster/ cheaper goods and services Integrate procurement process with budgetary control in an efficient and effective way Minimize human errors in buying or shipping process
Prentice Hall, 2003 42
Slide 43: Buy Side Marketplaces: One-from-Many (cont.)
Implementing e-procurement
Fit e-procurement into company EC strategy Review and change procurement process itself Provide interfaces between e-procurement with integrated EIS Coordinate buyer’s information system with the sellers
Prentice Hall, 2003
43
Slide 44: Buy Side E-Marketplaces: Reverse Auctions
Buy-side e-marketplace—a Web-based marketplace in which a buyer opens an electronic market on its own server and invites potential suppliers to bid on the items the buyer needs; also called the reverse auction, tendering, or bidding model Request for quote (RFQ)—the “invitation” to a buy-side marketplace (reverse auction)
Prentice Hall, 2003 44
Slide 45: Exhibit 5.6 Buy-Side B2B Market Architecture
Prentice Hall, 2003
45
Slide 46: Conducting Reverse Auctions
Reverse auctions administered from a company’s Web site
Bidding process lasts a day or more Bidders may bid only once or view the lowest bid and rebid several times
Increasing number of reverse auction sites makes it impossible for suppliers to monitor all of them
Online directories list open RFQs Use software search-and-match agents to reduce the human burden in the bidding process
Prentice Hall, 2003 46
Slide 47: Bidding Through a Third-Party Auctioneer: Freemarkets.com
United Technologies Corp. needs suppliers to make $24 million worth of circuit boards
2,500 suppliers are identified as possible contractors List is submitted to FreeMarkets (freemarkets.com)
Prentice Hall, 2003
47
Slide 48: Freemarkets.com (cont.)
FreeMarkets reduced the list to 50, based on considerations including:
Plant location Size of supplier Plant capacity Customer feedback Detailed evaluation of the candidates
48
Prentice Hall, 2003
Slide 49: Freemarkets.com (cont.)
3-hour auction conducted of online competitive bidding:
First bid was seen by all bidders Using reverse auction approach, the bidders reduced their bids
Comprehensive analysis of several of the lowest bidders Then recommended the winners and collected its commission fees
Prentice Hall, 2003 49
Slide 50: Procurement Revolution at GE
TPN (now part of gxs.com)
Purchasing was inefficient—too many administrative transactions
Process for each requisition took 7 days Complex and time-consuming Could only send out bids for 2 or 3 suppliers
Trading Process Network (TPN)—electronic bids
Entire process takes 7 days (for suppliers to bid) 2 hours to send information to suppliers Evaluate and award bids same day
Prentice Hall, 2003 50
Slide 51: Procurement Revolution at GE (cont.)
Benefits to GE
Labor declined 30% and material costs declined 5%-50%--wider base of suppliers online Redeployment of 50% of the staff Takes half the time to identify suppliers, prepare a request for bid, negotiate a price, and award the contract Invoices automatically reconciled reflecting modifications
Prentice Hall, 2003 51
Slide 52: Procurement Revolution at GE (cont.)
Benefits to buyers
Worldwide supplier partnerships Current business partners
Strengthen relationships Streamline sourcing process
Rapid distribution of information Transmit electronic drawings to multiple suppliers Decrease sourcing cycle time Quick receipt and comparison of pricing bids
Prentice Hall, 2003 52
Slide 53: Procurement Revolution at GE (cont.)
Benefits to suppliers
Increased sales volume Expanded market reach, finding new buyers Lowered administration costs for sales and marketing activities Shortened requisition cycle time Improved sales staff productivity Streamlined bidding process
Prentice Hall, 2003 53
Slide 54: Aggregating Catalogs
Aggregating suppliers’ catalogs: an internal marketplace
Maverick buying to save time leads to high prices Aggregating all approved suppliers’ catalogs in one place
Reduced number of suppliers
Buyers at multiple corporate locations
Fewer and remote suppliers Larger quantity/lower costs
Prentice Hall, 2003 54
Slide 55: Buying from MasterCard International’s Internal Catalog
Online buying program at MasterCard:
Allows corporate buyers to select goods and services from company’s electronic catalog Goal is to consolidate buying activities from multiple corporate sites, improve processing costs, reduce the supplier base
Procurement department defines:
Scope of products or projects to buy Invites vendors to bid or negotiate prices
Prentice Hall, 2003 55
Slide 56: MasterCard International (cont.)
Contract prices are stored in the internal electronic catalog Final buyer at MasterCard compares available alternatives
Organizational purchasing decision coupled with an internal workflow management system Internal electronic catalog is updated manually or by software agents Payments are made with MasterCard’s corporate procurement card By 2002, the system was being used by more than 2,500 buyers 56
Prentice Hall, 2003
Slide 57: Group Purchasing
Group purchasing—aggregation several buyers into volume purchases, so that better prices can be negotiated
Internal aggregation
Economy of scale Reduced transaction processing cost
External aggregation
Aggregating demand online Putting together orders from multiple buyers to make large volumes/lower costs
Prentice Hall, 2003 57
Slide 58: Exhibit 5.7 Group Purchasing Process
Prentice Hall, 2003
58
Slide 59: Electronic Bartering
Bartering exchange—an intermediary that links parties in a barter; a company submits its surplus to the exchange and receives points of credit, which can be used to buy the items that the company needs from other exchange participants
Exchange of goods or services without the use of money Exchange a surplus for other need Benefits:
Faster than manually Easier to match
Prentice Hall, 2003 59
Slide 60: Collaborative Commerce (C-Commerce)
Collaborative commerce (c-commerce)— commerce consisting of activities between business partners in jointly planning, designing, developing, managing,and researching products and services Web-based systems used between and among suppliers for:
Communication Planning Information discovery Design Information sharing
60
Prentice Hall, 2003
Slide 61: Collaborative Commerce (cont.)
Varieties of c-commerce:
Joint design efforts Forecasting Between and within organizations
Aids communication and collaboration between headquarters and subsidiaries, franchisers and
franchisees
C-commerce platform provides e-mail, message
boards, chat rooms, online corporate data access around the globe, no matter what the time zone Prentice Hall, 2003
61
Slide 62: Webcor Construction Goes Online with Its Partners
Webcor suffered from too much paperwork and poor communication with its:
Architects Designers Building owners Subcontractors
Webcor’s goal: to turn its computer-aided design (CAD) drawings, memos, and other information into shared digital information
Prentice Hall, 2003 62
Slide 63: Webcor (cont.)
Webcor uses ASP that hosts its projects on a secured extranet Major problem was getting everyone to accept software:
Complex User training is necessary
Webcor was in a strong enough position to choose not to partner with anyone who would not use ProjectNet
Prentice Hall, 2003 63
Slide 64: Webcor (cont.)
Webcor’s business partners can post send, or edit CAD drawings, digital photos, memos, status reports, project histories
Partners have instant access to new building drawings Central meeting place where users can both download and transmit information to all parties, all with a PC
Prentice Hall, 2003 64
Slide 65: Retailer–Supplier Collaboration: Target Corporation
Target Corporation is a large retail conglomerate:
Conducts EC activities with about 20,000 trading partners 1998—established an extranet-based system for those partners that were not connected to its VAN-based EDI.
65
Prentice Hall, 2003
Slide 66: Target Corporation (cont.)
The extranet enabled the company to:
Reach many more partners, Use many applications not available on the traditional EDI Streamline its communications and collaboration with suppliers Business customers to create personalized Web pages
Prentice Hall, 2003 66
Slide 67: Continuous Replenishment: Warner-Lambert
Warner-Lambert (WL) served as a pilot site for a program called Collaborative Planning, Forecasting, and Replenishment (CPFR) Shared strategic plans, performance data, and market insight with Wal-Mart Trading partners collaborate on making demand forecasts WL increased its products’ shelf-fill rate from 87 percent to 98 percent
Prentice Hall, 2003 67
Slide 68: Warner-Lambert (cont.)
WL is involved in another collaborative retail industry project—Supply-Chain Operations Reference (SCOR):
Divides supply chain operations into parts Gives a framework with which to evaluate the effectiveness of their processes along the same supply chains to:
Manufacturers Suppliers Distributors Retailers
Prentice Hall, 2003 68
Slide 69: Reduction of Design Cycle Time: Adaptec, Inc.
Microchip manufacturer supplying electronic equipment makers
Outsourced manufacturing tasks Delivery times exceeded their competitors
Solution to the problem
Extranet and enterprise-level supply chain integrated software Significantly reduced order-to-product delivery time
Prentice Hall, 2003 69
Slide 70: Reduction of Product Development Time: Caterpillar, Inc.
Heavy machinery manufacturer uses extranet
Request for customized component directly to designers and suppliers ship to buyers Connect engineering and manufacturing division with worldwide
Suppliers
Distributors
Overseas
Factories Customers
Prentice Hall, 2003
70
Slide 71: Barriers to C-Commerce
C-commerce is moving ahead fairly slowly because:
Technical reasons involving integration, standards, and networks Security and privacy concerns over who has access control of information stored in a partner’s database Internal resistance to new models and approaches Lack of internal skills to conduct c-commerce
Prentice Hall, 2003 71
Slide 72: Interorganizational Collaboration at Nygard of Canada
Nygard has become a leader in adopting IT and ecommerce in the apparel industry
Company stays competitive by using EC to control costs of labor and manufacturing Developed an ERP and supply chain management that controls all internal operations, purchasing, product development, accounting, production planning, sales
This enabled the company to develop tight integration with its trading partners
Prentice Hall, 2003 72
Slide 73: Nygard of Canada (cont.)
The moment that a customer buys a pair of pants at a partner’s retail store:
Information moves from the POS terminal Automatically generates a reorder at Nygard
SCM:
Matches customers’ orders with the right fabrics Searches the market pool for the most efficient combinations of other material for use with those fabrics
Prentice Hall, 2003
73
Slide 74: Nygard of Canada (cont.)
Sales trigger orders Manufacturing automatically industries, and global manufacturers are willing to operate with razor-thin margins as fabrics, zippers, and buttons The moment that raw material is used, an automatic reorder of the material is generated
Allows just-in-time production Quick order delivery (sometimes same day)
Prentice Hall, 2003 74
Slide 75: Nygard of Canada (cont.)
Web-based control system enables the company to:
Conduct detailed profitability studies Decisions are evaluated by impacts on the bottom line Decision support systems (DSS) models are used for this purpose
Prentice Hall, 2003
75
Slide 76: Infrastructure for B2B
Server to host database and applications Software for executing sell-side (catalogs) Software for conducting auctions and reverse auctions Software for e-procurement (buy-side) Software for CRM Security hardware and software Software for building a storefront Software for building exchanges Telecommunications networks and protocols
Prentice Hall, 2003
76
Slide 77: Extranet and EDI
Value-added networks (VANs)—private, third-party-managed networks that add communications services and security to existing common carriers; used to implement traditional EDI systems Internet-based EDI—EDI that runs on the Internet and so is widely accessible to most companies, including SMEs
Prentice Hall, 2003 77
Slide 78: Extranet and EDI
Extranets—secured networks (by VPN), usually Internet-based, that allow business partners to access portions of each other’s intranets; “extended intranets.”
Prentice Hall, 2003
78
Slide 79: Integration
Integration with existing information systems issues
Intranet-based work flow Database management systems (DMBS) Application packages ERP Back-end sell-side integration works for sellers but not buyers and vice versa
Prentice Hall, 2003 79
Slide 80: Integration (cont.)
Integration with business partners
Easy integration with one company-centric side Not easy to integrate for many buyers or sellers Need buyer owned shopping cart that can interface with back-end information systems
Prentice Hall, 2003
80
Slide 81: The Role of XML in B2B Integration
Companies interact easily and effectively by connecting to their servers, applications, databases Standard protocols and data-representation schemes are needed Web is based on the standard communication protocols useful only for displaying static visual Web pages:
TCP/IP HTTP HTML
Prentice Hall, 2003
81
Slide 82: The Role of XML in B2B Integration (cont.)
XML (eXtensible Markup Language)— standard (and its variants) used to improve compatibility between the disparate systems of business partners by defining the meaning of data in business documents
Used to increase:
Interactivity Accessibility with speech recognition systems
Prentice Hall, 2003 82
Slide 83: XML Unifies Air Cargo Tracking System
B2B intermediary, TradeVan Information Services of Taiwan provides information services about the cargo flights of different airlines Different information systems have different query results XML facilitates data exchange between heterogeneous databases Information can be presented on wireless application protocol (WAP)-based cell phones
Prentice Hall, 2003 83
Slide 84: Air Cargo Tracking System (cont.)
System is expected to:
Reduce delays significantly Benefit of all members of the supply chain Returns a standardized yet personalized presentation for different airlines Enables customs brokers to reduce the cycle time by preparing declarations of imports faster
Prentice Hall, 2003 84
Slide 85: Air Cargo Tracking System (cont.)
Buyers and other supply chain partners can schedule production lines with precision and in advance Quality of door-to-door delivery companies is improved through fast communication Answers to queries can be derived much faster Improves the supply chain by reducing:
Delivery lead times Inventory levels
Prentice Hall, 2003 85
Slide 86: The Role of Software Agents in B2B EC
Agent’s role in the sell-side marketplace
B2C comparison-shopping B2B agents collect information from sellers’ sites for buyers
Agent’s role in the buy-side marketplace
Assisting large number of buyers requesting quotes from multiple potential suppliers in buyside
Prentice Hall, 2003 86
Slide 87: Managerial Issues
Can we justify the cost? Which vendor(s) should we select? Which model(s) should we use? Do we need B2B marketing? Should we reengineer our procurement system? What restructuring will be required for the shift to e-procurement? What integration would be useful? What are the ethical issues in B2B?
Prentice Hall, 2003 87
Slide 88: Summary
The B2B field The major B2B models The characteristics of sell-side marketplaces Sell-side intermediaries The characteristics of buy-side marketplaces Forward and reverse auctions B2B aggregation and group purchasing Collaborative EC Characteristics of Internet-based EDI and the role of XML
Prentice Hall, 2003
88