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Slide 1: Elements of a Successful Internet Marketing Strategy Click to edit Master subtitle style Marketing to Brides Online Chris Jaeger 9/13/09
Slide 2: Elements of a Successful Internet Marketing Strategy Click to edit Master subtitle style Marketing to Brides Online Chris Jaeger 9/13/09 5
Slide 3: Elements of a Successful Internet Marketing Strategy Click to edit Master subtitle style Marketing to Brides Online Chris Jaeger 9/13/09 4
Slide 4: Elements of a Successful Internet Marketing Strategy Click to edit Master subtitle style Marketing to Brides Online Chris Jaeger 9/13/09 3
Slide 5: Elements of a Successful Internet Marketing Strategy Click to edit Master subtitle style Marketing to Brides Online Chris Jaeger 9/13/09 2
Slide 6: Elements of a Successful Internet Marketing Strategy Click to edit Master subtitle style Marketing to Brides Online Chris Jaeger 9/13/09 1
Slide 7: People Always Ask Me..  “What should I be doing Chris?"  “Why isn’t this working better?”  “Can you help me stop wasting money?”  “Can you help me get more business?”  “My competition is killing me online, can you help?” … and these common questions 9/13/09
Slide 8: Common Asked Questions  “I get lots of hits but no inquiries, why?” 9/13/09
Slide 9: Common Asked Questions  “I get lots of hits but no inquiries, why?”  “Does Google Adwords work?” 9/13/09
Slide 10: Common Asked Questions  “I get lots of hits but no inquiries, why?”  “Does Google Adwords work?”  “Why can’t I find my website at Google?” 9/13/09
Slide 11: Common Asked Questions  “I get lots of hits but no inquiries, why?”  “Does Google Adwords work?”  “Why can’t I find my website at Google?”  “How can I get more traffic?” 9/13/09
Slide 12: Common Asked Questions  “I get lots of hits but no inquiries, why?”  “Does Google Adwords work?”  “Why can’t I find my website at Google?”  “How can I get more traffic?”  “How can I get more inquiries?” 9/13/09
Slide 13: Common Asked Questions  “I get lots of hits but no inquiries, why?”  “Does Google Adwords work?”  “Why can’t I find my website at Google?”  “How can I get more traffic?”  “How can I get more inquiries?”  “My webmaster takes care of that, right?” 9/13/09
Slide 14: Foundation for Online Success  Know what you are doing or… 9/13/09
Slide 15: Foundation for Online Success  Know what you are doing or…  Hire someone who does 9/13/09
Slide 16: Foundation for Online Success  Know what you are doing or…  Hire someone who does  Make them responsible for your success 9/13/09
Slide 17: Foundation for Online Success  Know what you are doing or…  Hire someone who does  Make them responsible for your success  Have a well-crafted Internet Marketing plan 9/13/09
Slide 18: Foundation for Online Success  Know what you are doing or…  Hire someone who does  Make them responsible for your success  Have a well-crafted Internet Marketing plan  “Seat of the pants” leads to failure and… 9/13/09
Slide 19: Foundation for Online Success  Know what you are doing or…  Hire someone who does  Make them responsible for your success  Have a well-crafted Internet Marketing plan  “Seat of the pants” leads to failure and…  Wasted time and money 9/13/09
Slide 20: Foundation for Online Success  Know what you are doing or…  Hire someone who does  Make them responsible for your success  Have a well-crafted Internet Marketing plan  “Seat of the pants” leads to failure and…  Wasted time and money  Loss of business to competitors 9/13/09
Slide 21: In Many Cases The Internet…  Should be your best source of new business… 9/13/09
Slide 22: In Many Cases The Internet…  Should be your best source of new business…  After word-of-mouth 9/13/09
Slide 23: In Many Cases The Internet…  Should be your best source of new business…  After word-of-mouth  Should be the most cost-effective source of new business 9/13/09
Slide 24: In Many Cases The Internet…  Should be your best source of new business…  After word-of-mouth  Should be the most cost-effective source of new business  Cost per new client lower than print, radio, direct mail, and other traditional media 9/13/09
Slide 25: In Many Cases The Internet…  Should be your best source of new business…  After word-of-mouth  Should be the most cost-effective source of new business  Cost per new client lower than print, radio, direct mail, and other traditional media  Then why isn’t it? 9/13/09
Slide 26: Then Why Isn’t The Internet  You don’t know what you are doing 9/13/09
Slide 27: Then Why Isn’t The Internet  You don’t know what you are doing  You are getting bad advice 9/13/09
Slide 28: Then Why Isn’t The Internet  You don’t know what YOU are doing  You are getting bad advice  You need a better plan 9/13/09
Slide 29: Then Why Isn’t The Internet  You don’t know what you are doing  You are getting bad advice  You need a better plan  You need more effective management 9/13/09
Slide 30: Then Why Isn’t The Internet  You don’t know what you are doing  You are getting bad advice  You need a better plan  You need more effective management  You need better execution 9/13/09
Slide 31: Then Why Isn’t The Internet  You don’t know what you are doing  You are getting bad advice  You need a better plan  You need more effective management  You need better execution  You may need a new Webmaster 9/13/09
Slide 32: Lose Just One Sale a Week  Lose just one sale a week 9/13/09
Slide 33: Lose Just One Sale a Week  Lose just one sale a week  Gross sale: $500 9/13/09
Slide 34: Lose Just One Sale a Week  Lose just one sale a week  Gross sale: $500  Net profit before tax: $250 9/13/09
Slide 35: Lose Just One Sale a Week  Lose just one sale a week  Gross sale: $500  Net profit before tax: $250  After one month: $1000 loss of PROFITS 9/13/09
Slide 36: Lose Just One Sale a Week  Lose just one sale a week  Gross sale: $500  Net profit before tax: $250  After one month: $1000 loss of PROFITS  After six months: $6,000 loss of PROFITS 9/13/09
Slide 37: Lose Just One Sale a Week  Lose just one sale a week  Gross sale: $500  Net profit before tax: $250  After one month: $1000 loss of PROFITS  After six months: $6,000 loss of PROFITS  After one year: $13,000 loss in PROFITS 9/13/09
Slide 38: Sorry if that sounds a bit dramatic, but…. 9/13/09 That’s Some
Slide 39: 12 Key Areas  Planning and Execution 9/13/09
Slide 40: 12 Key Areas  Planning and Execution  Management 9/13/09
Slide 41: 12 Key Areas  Planning and Execution  Management  Website Design 9/13/09
Slide 42: 12 Key Areas  Planning and Execution  Management  Website Design  Search Optimization 9/13/09
Slide 43: 12 Key Areas  Planning and Execution  Management  Website Design  Search Optimization  Search Marketing 9/13/09
Slide 44: 12 Key Areas  Planning and Execution  Management  Website Design  Search Optimization  Search Marketing  Traffic Building 9/13/09
Slide 45: 12 Key Areas  Planning and Execution Conversion Analysis  Management  Website Design  Search Optimization  Search Marketing  Traffic Building 9/13/09
Slide 46: 12 Key Areas  Planning and Execution Conversion Analysis  Management EMAIL Marketing  Website Design  Search Optimization  Search Marketing  Traffic Building 9/13/09
Slide 47: 12 Key Areas  Planning and Execution Conversion Analysis  Management EMAIL Marketing  Website Design Blogging  Search Optimization  Search Marketing  Traffic Building 9/13/09
Slide 48: 12 Key Areas  Planning and Execution Conversion Analysis  Management EMAIL Marketing  Website Design Blogging  Search Optimization Content Management  Search Marketing  Traffic Building 9/13/09
Slide 49: 12 Key Areas  Planning and Execution Conversion Analysis  Management EMAIL Marketing  Website Design Blogging  Search Optimization Content Management  SearchMedia Marketing Social Marketing  Traffic Building 9/13/09
Slide 50: 12 Key Areas  Planning and Execution Conversion Analysis  Management EMAIL Marketing  Website Design Blogging  Search Optimization Content Management  SearchMedia Marketing Social Marketing  Traffic Building Offline Marketing 9/13/09
Slide 51: {56CC8D6F-43A1-4CAB-80B4-84432EECF544} arketing Strategy {A47EB89F-365C-4343-A0C0-8A82CCBD0485} {341AF8D7-D81A-4A2C-8422-BEE4F5C18C53} {CE89F81C-BF8B-40A4-B73A-37C58D1A838B} {8B09719E-785D-45EB-80A4-980FA00D3BF6} {F68076A2-10E5-48A6-A87E-B123548A0F41} {1B4E8909-E043-4666-A164-9AC5D071F861} {3A7CF1BA-33C5-48F5-94BC-839E69D7418B} {AAC44F77-4747-4F87-A122-44CDF6BDB713} {24681285-55DD-4AED-946E-EFA6E9E47806} {1B61B540-B74D-4C53-A250-1054FF436302} {7EB68D9B-7199-49CA-8D5C-D10AD2F3A401} {10609CEB-DD8C-4A2C-844F-E5FF9EE8CC9F} Integration edia Content Management Analysis Marketing Traffic Building Marketin Blogging Engine Optimization Marketing Conversion EMAIL Search Planning and Execution Engine Management Website Des Search of Offline Marketing 9/13/09 © 2009 Chris Jaeger (866) 652-7791 chris@vertigoims.com Vertigo Website Design & Internet Marketing
Slide 52: Planning and Execution  Is more than ever…  You need a well-crafted plan  “Seat-of-the-pants” just leads to failure…  Wasted time and wasted money  Know WHAT to do  Know HOW to do it  Know WHO is going to do it and when 9/13/09
Slide 53: Website Design  Design for results  Not for “looks”  It’s all about one thing: conversion  Turning visitors into a desired form of action  Look, feel, “oh yes” moment  Intuitive navigation  Call-to-action  Search engine friendly 9/13/09
Slide 54: Search Engine Optimization  Creating search engine “friendly” pages  Creating relevancy  Google rewards relevancy  Keyword research and integration  Inbound link building  Authority, value, relevancy, freshness  “Real-time” search IS HERE NOW !!! 9/13/09
Slide 55: Search Engine Marketing  Pay-per-click  Targeted traffic  Pay-for-performance  Google Adwords  Yahoo! Search Marketing  Conversion is critical…  Or you will be wasting money 9/13/09
Slide 56: Traffic Building  Every website needs traffic  Quality traffic…  Focus on quality traffic vs. quantity  Traffic that is likely to convert…  SEO, SEM, link building  Offline advertising  Your brand and yourwebsite.com everywhere! 9/13/09
Slide 57: Conversion Analysis  You must evaluate your website’s performance  Constantly: weekly, monthly (or daily!)  Google Analytics  Are your visitors doing what you think?  Are your visitors doing what you want?  1000 visitors, 50 inquiries = 5% conversion  “Tweak” design, content, and call-to-action  Analyze, test, analyze, test, analyze, test… 9/13/09
Slide 58: EMAIL Marketing  Is very cost-effective  Relatively low-cost  But… “not easy”  Avoid “spray and pray”  1 – Build subscriber base  2 – Deliver very valuable content  3 – Be consistent  4 – Analyze results, adjust accordingly 9/13/09
Slide 59: Blogging  Blogging increases your online visibility  Puts a “personality” behind a business  Blog posts are as valuable as website pages…  Maybe even more valuable  Website = “E-brochure”  Blog = “Dialog with new/existing customers  Best Blogging Tool: Wordpress 9/13/09
Slide 60: Content Management  Content is a company asset  People come to your website looking for it  When they don’t find it…  They look for it somewhere else (competition)  Fresh, well-written, informative, value  Unique value proposition, call-to-action…  Phone number and contact form  Don’t forget mobile content management 9/13/09
Slide 61: Social Media Marketing  Huge and popular  Go where your customers are  Increase you online visibility  Build your brand  Get people talking about you 24/7  Sometimes difficult to quantify results  Real-time search… is here 9/13/09
Slide 62: Popular Social Media Sites  You Tube  LinkedIn  Twitter  Facebook  Flickr  Digg  Ning 9/13/09  Blogging (i.e. comments)  StumbleUpon  MySpace  Reddit  Del.ico.us  WikiHow  … hundreds more
Slide 63: Integration of Offline Marketing still very important  Offline marketing  Integration of offline into online strategy  Leverage the value  Newspaper ad must have website address  Use direct mail postcards to draw high-quality website traffic 9/13/09
Slide 64: This Can All Be Overwhelming 9/13/09
Slide 65: Plus…. Don’t You Have A Business To Run? 9/13/09
Slide 66: Need Help?? 9/13/09
Slide 67: Let Me Show You What I’ve Done For Others… 9/13/09
Slide 68: Chris Jaeger Results Focused Internet Marketing Strategist Website Design Expertise Search Engine Optimization Expert Conversion Analysis Expertise Online inquiries: VERTIGOIMS.COM Phone: (866) 652-7791 x701 Thanks fo w r atching! 9/13/09