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eec 2009 Email Creative Fight Night 

 

 
 
Tags:  esurance  marketing 
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Published:  November 01, 2011
 
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Slide 1: February 11, 2009 With your referee: Lisa Harmon, Smith-Harmon And agency contenders: Sam White, eROI Julian Scott, Responsys Mike Corak, Mighty Interactive
Slide 2: Email Round-up Presenting the competing champions Tonight’s Contenders: • • • Sam White, representing eROI Julian Scott, representing Responsys Mike Corak, representing Mighty Interactive The Fight: Grab your ringside seat to see the blow-by-blow of what's sure to be a knockout session. Three agencies will square off to redesign three emails chosen by YOU and your fellow EEC Evolution Conference attendees. One rep from each agency will show off their skills and present the redesigns to the crowd. Each round will have a winner, and a Heavyweight Champ of Email will be announced at the end of the session. Lisa Harmon of Smith-Harmon will act as ringside judge and moderator, plus she'll be sharing a few one-two design punches of her own. The gloves are off!
Slide 3: Best Practices Throwdown!
Slide 4: Email Creative Best Practices What does it take to be the last one standing?
Slide 5: Elements of Email From top to bottom • • • • • • • • • Preheader Header Navigation Table of Contents Primary Message Submessage(s) Siderail Recovery Module Footer
Slide 6: The Preheader Elements of effective email
Slide 7: Header and Navigation Elements of effective email
Slide 8: Primary Message Elements of effective email
Slide 9: Submessage Elements of effective email
Slide 10: Recovery Module and Footer Elements of effective email
Slide 11: ail Creative Best Practices sult this checklist before hitting “send”  Don't just assume your message is compelling. Ask yourself: • What is this message about? • Why should my subscribers care? • What should they do about it?     Consider the “fold,” the preview pane and image supression Include a balance of imagery and text Provide clear primary and secondary calls-to-action Throw in a few brand-appropriate bells and whistles
Slide 12: Let The Games Begin! Round 1:
Slide 13: Round 1 Original Email Creative: Esurance
Slide 14: Round 1 New Creative: Mighty Interactive Original Creative
Slide 15: Round 1 New Creative: eROI Original Creative
Slide 16: Round 1 New Creative: Responsys Original Creative
Slide 17: Vote For The Winner! Text 23907 to vote MIGHTY1 Text 23907 to vote EROI1 Text 23907 to vote RESPONSYS1
Slide 18: And The Winner Is…
Slide 19: ROUND 2!
Slide 20: Round 2 Original Creative: Children International
Slide 21: Round 2 New Creative: Mighty Interactive Original Creative
Slide 22: Round 2 New Creative: eROI Original Creative
Slide 23: Round 2 New Creative: Responsys Original Creative
Slide 24: Vote For The Winner! Text 23907 to vote MIGHTY2 Text 23907 to vote EROI2 Text 23907 to vote RESPONSYS2
Slide 25: And The Winner Is…
Slide 26: ROUND 3!
Slide 27: Round 3 Original Creative: At-A-Glance
Slide 28: Round 3 New Creative: Mighty Interactive Original Creative
Slide 29: Round 3 New Creative : eROI Original Creative
Slide 30: Round 3 New Creative: Responsys Original Creative
Slide 31: Vote For The Winner! Text 23907 to vote MIGHTY3 Text 23907 to vote EROI3 Text 23907 to vote RESPONSYS3
Slide 32: And The Winner Is…
Slide 33: And The Champion Is…

   
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