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Slide 1: Creating a Hierarchy of User Experience Needs Lyndon Cerejo June 2001 Lyndon Cerejo / User eXperience Strategist / Capgemini
Slide 2: About This Presentation These slides are from a webinar Watchfire (now part of IBM) invited me to conduct in June 2001. The presentation was based on an article I wrote for ClickZ in March 2001: “Creating a Hierarchy of User-Experience Needs” http://www.clickz.com/839221 Creating a Hierarchy of User Experience Needs © Copyright 2009 All Rights Reserved 2
Slide 3: Agenda • • • • • The User Experience Maslow Revisited Hierarchy of User Experience Needs Building Pyramids Summary Creating a Hierarchy of User Experience Needs © Copyright 2009 All Rights Reserved 3
Slide 4: The User Experience Creating a Hierarchy of User Experience Needs © Copyright 2009 All Rights Reserved 4
Slide 5: Maslow Revisited Creating a Hierarchy of User Experience Needs © Copyright 2009 All Rights Reserved 5
Slide 6: Hierarchy of User Experience Needs Creating a Hierarchy of User Experience Needs © Copyright 2009 All Rights Reserved 6
Slide 7: Level 1: Site Availability • • • • • Domain Name Search Engine Results 24 x 7 Uptime Traffic Surges Dead Links Creating a Hierarchy of User Experience Needs © Copyright 2009 All Rights Reserved 7
Slide 8: Level 2: Usability What is? • • • • • • IA /Navigation Readability Reduce Clicks Graphics Basic Search Access Devices Creating a Hierarchy of User Experience Needs © Copyright 2009 All Rights Reserved 8
Slide 9: Level 3: Supportive Features • • • • • Detailed Product Info User Reviews Natural Language Search Product Comparator Guided Selling Creating a Hierarchy of User Experience Needs © Copyright 2009 All Rights Reserved 9
Slide 10: Level 4: Confidence Show Security Prominent Policies Quick Customer Support Multiple Contact Methods • Give User Control • • • • Creating a Hierarchy of User Experience Needs © Copyright 2009 All Rights Reserved 10
Slide 11: Level 5: Desirability Website Nirvana • • • • Personalization Community Customized Newsletters Product Customization Creating a Hierarchy of User Experience Needs © Copyright 2009 All Rights Reserved 11
Slide 12: Building Your Pyramid • • • • Bottom –> Top Lay The Foundation – Know Your Users Understand & Prioritize Needs One Level At A Time Creating a Hierarchy of User Experience Needs © Copyright 2009 All Rights Reserved 12
Slide 13: Summary • Understand User Experience • Prioritize User Needs • Build Your Pyramid Creating a Hierarchy of User Experience Needs © Copyright 2009 All Rights Reserved 13
Slide 14: www.Strategist.Net