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Business Intelligence in the Information Age 

 

 
 
Tags:  software configuration management  business intelligence software 
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Published:  December 07, 2011
 
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Slide 1: Business Intelligence in the Information Age Carmen McKenna-McWilliams Marketing Technology Center of Excellence © 2006 Acxiom Corporation. All Rights Reserved. 1
Slide 2: Business Intelligence in a Dynamic Environment Why is Business Intelligence Important to my Organization? Why is it so hard… Best Practices, Tips and Tricks 2 © 2009 Acxiom Corporation. All Rights Reserved.
Slide 3: The Speed of Things… Sony BMG Rome 2008 Demo - YouTube 3 © 2009 Acxiom Corporation. All Rights Reserved.
Slide 4: Why is Business Intelligence so important… • • • • • • C-Level Reporting Needs Senior Executive KPI’s Historical data access Digital information has increased by 30% per year Need for Front Line Access Current Global Economic Conditions – – – – – New efficiencies Accelerate and Automate Processes Increase Productivity Improve Customer Satisfaction Lower Cost 4 © 2009 Acxiom Corporation. All Rights Reserved. • Can Affect Key Business Drivers
Slide 5: Business Intelligence Definition Business Intelligence: The technologies, systems and processes… that facilitate the compilation, analysis and access… to data and insight… providing definitive and predictive information… about the business. 5 © 2009 Acxiom Corporation. All Rights Reserved.
Slide 6: Two Different Perspectives The Business User… …The IT Team………………………….. Natural Language What happened? Functions Measuring Defining Application Categories Reporting / Dashboard / Score carding Data Visualization Data Visualization Data Mining Segmentation Search What is happening? Monitoring What is going to happen? What to do to take action? Predicting Execution Asking questions in a natural language – “BI by Googling” Event Management / What might happen / Alerts Predictive Modeling Optimization Business Rules Engine Campaign Management Supply Chain Management 6 © 2009 Acxiom Corporation. All Rights Reserved.
Slide 7: Leading Business Intelligence Providers Source: Gartner, Magic Quadrant for Business Intelligence Platforms, 2009 7 © 2009 Acxiom Corporation. All Rights Reserved.
Slide 8: Examples of BI Portals 8 © 2009 Acxiom Corporation. All Rights Reserved.
Slide 9: Example in Real Life… The info rmation provide d below wa s ge nerated o n De cember 4, 2008 at 09:42 See Im porta nt Disclaim er Be low Trauma Transfer Capacity and Capability Status Ut iliz ation Sur vey Availa ble Tem porarily Not Available Perm ane ntly Not Available Metropolitan Region C ardiac CT ENT OB Burn Thoracic Scan Emergency Ma xio General Hand I C U Neuro GYN Orthopedic Spine Unit Room Surgery Surgery B eds Surger y Surgery Trauma Surgery M R I Surgery Surger y Arkansas Childrens Arkansas Heart Baptist Health Med - LR Baptist Health Med - NLR Conw ay Regional North Metro Med Center Saline Memorial St. Vincent Infirmary Open Not Avail Not Avail Not Avail Not Avail Not Avail Not Avail Not Avail Open Open Open Open Open Not Avail Not Avail Open Open Open Open Open Open Open Not Avail Open Open Open Open Open Open Open Open Open Ope n N ot Avail Ope n Ope n Ope n N ot Avail Ope n Ope n Ope n Ope n Ope n Ope n Ope n Ope n Ope n Ope n Ope n N ot Avail N ot Avail Ope n N ot Avail N ot Avail N ot Avail Ope n Ope n Ope n Ope n Ope n Ope n Ope n Ope n Ope n Open Not Avail Open Not Avail Not Avail Not Avail Not Avail Not Avail Not Avail Not Avail Open Open Open Not Avail Open Open Open N ot Ava il Open Open Open Open Open Open Open N ot Avail Open Open N ot Avail N ot Avail N ot Avail Open 9 © 2009 Acxiom Corporation. All Rights Reserved.
Slide 10: Interactive Examples in Real Life… Recovery.gov Stimulus Package Breakdown 10 © 2009 Acxiom Corporation. All Rights Reserved.
Slide 11: Sample Architecture – U SER Zero Footprint Task-Based Interfaces Dashboards Reporting Analysis Scorecarding Search Office Connection Event Management Query Purpose-Built Web Services Architecture SERVI CES Security Presentation Query Schedule & Burst Metadata Open Data Access DATA Transaction Systems 11 Warehouses (Relational & OLAP) Flat, Legacy or Modern © 2009 Acxiom Corporation. All Rights Reserved.
Slide 12: Barriers to Success…And some Practical Solutions
Slide 13: InformationWeek: Business Intelligence Gets Smarter • Polled 358 business technology professionals • Assess the business intelligence environment and its direction for the foreseeable future. • Trends and challenges related to business intelligence initiatives. 13 © 2009 Acxiom Corporation. All Rights Reserved.
Slide 14: • Deploy the Right Tool • Parameterize & Automate the Reporting Process • Simplify the Data 14 © 2009 Acxiom Corporation. All Rights Reserved.
Slide 15: • Utilize Software as a Service • Consolidate Business Intelligence Solutions • Publish & Distribute Reports in Accessible Formats 15 © 2009 Acxiom Corporation. All Rights Reserved.
Slide 16: • Integrate Data for Analytical Usage • Mitigate Data Quality Issues • Access Real-Time Data 16 © 2009 Acxiom Corporation. All Rights Reserved.
Slide 17: • Outsource Software Installation and Configuration • Outsource Execution Processes • Augment Business Intelligence Personnel 17 © 2009 Acxiom Corporation. All Rights Reserved.
Slide 18: • Identify Performance Thresholds • Learn from your Spreadmarts • Measure Employee Satisfaction 18 © 2009 Acxiom Corporation. All Rights Reserved.
Slide 19: • Understand the Maturity of Your Business Intelligence • Deploy Proofs of Concept • Keep Up-To-Date on Business Intelligence Technologies and Trends 19 © 2009 Acxiom Corporation. All Rights Reserved.
Slide 20: • Customize Business Intelligence Applications for Executive Use • Express Success in Terms of Return on Business Intelligence Investment • Provide BI that demonstrates CrossFunctional Relationships 20 © 2009 Acxiom Corporation. All Rights Reserved.
Slide 21: • General Lack of Project Management Rigor • Define Financial Objectives • Assess Data Health 21 © 2009 Acxiom Corporation. All Rights Reserved.
Slide 22: • Identify Business Intelligence Leaders in Your Company • Create a Business Intelligence Competency Center • Establish Professional Objectives 22 © 2009 Acxiom Corporation. All Rights Reserved.
Slide 23: Business Intelligence Competency Centers and Centers of Excellence A centralized cross-disciplinary team aimed at sharing competencies and investments including proven best practices as well as technologies. To achieve a mature and centralized CC or COE: – – – – – – – Set a Mission Statement Get Executive Level Support Assemble a diverse team This is not a “One and Done” Initiative The tough decisions need to be tackled here Promote!! Be responsive 23
Slide 24: • Demonstrate What is Possible • Train Users on Business Intelligence Tools • Train Users Regarding Their Data 24 © 2009 Acxiom Corporation. All Rights Reserved.
Slide 25: Great Resources • Gartner • Forrester • TDWI (The Data Warehouse Institute) 25

   
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