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Slide 1: Bottom Line Ideas Getting more awareness and credibility for your buck Kevin Baughen @kevbaughen (#charitycomms) kevin@bottomlineideas.com © Bottom Line Ideas 2009
Slide 2: Credibility Bottom Line Ideas
Slide 3: Why credible communication is important Bottom Line Ideas
Slide 4: Think about your activities in tiers of communication Bottom Line Ideas Motor Neurone Disease Association – “A world free of MND” Raising Awareness Care Centres Providing equipment National support & advice service Research Sarah’s Story Cinema adverts Media & PR Poster campaigns Viral video & online campaigns Local events F’raising campaigns DM & Corporate f’raising campaigns F’raising campaigns DM & newsletter Membership programme © Bottom Line Ideas 2009
Slide 5: Bottom Line Ideas © Bottom Line Ideas 2009
Slide 6: Making this a success... Bottom Line Ideas Ensure it is relevant to your target campaigning & supporter audience Build internal awareness and momentum Have a clear, articulated core message(s)
Slide 7: Work with this model across silos (needs senior buy-in) Bottom Line Ideas Use carrot & stick to ensure core messages delivered consistently Make sure the right people are held accountable for success Regularly review success from the audience’s perspective
Slide 8: Bottom Line Ideas Questions?